IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/doi10.1086-597050.html
   My bibliography  Save this article

Anticipating Adaptation to Products

Author

Listed:
  • Jing Wang
  • Nathan Novemsky
  • Ravi Dhar

Abstract

Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of this misprediction. We demonstrate that the failure to predict diminishing enjoyment with a product arises because of a failure to spontaneously consider adaptation and apply correct intuitive beliefs about adaptation. We further show that making prospective duration salient can cue beliefs about hedonic adaptation. Finally, we find that these beliefs, once cued, influence choices.

Suggested Citation

  • Jing Wang & Nathan Novemsky & Ravi Dhar, 2009. "Anticipating Adaptation to Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 149-159.
  • Handle: RePEc:oup:jconrs:doi:10.1086/597050
    DOI: 10.1086/597050
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/597050
    Download Restriction: no

    File URL: http://dx.doi.org/10.1086/597050
    Download Restriction: no

    File URL: https://libkey.io/10.1086/597050?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Maria Pollai & Erik Hoelzl & Flavia Possas, 2010. "Consumption-related emotions over time: Fit between prediction and experience," Marketing Letters, Springer, vol. 21(4), pages 397-411, December.
    2. Joseph K. Goodman & Selin A. Malkoc & Brittney L. Stephenson, 2016. "Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 497-508.
    3. Ein-Gar, Danit & Goldenberg, Jacob & Sagiv, Lilach, 2012. "The role of consumer self-control in the consumption of virtue products," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 123-133.
    4. Schauman, Sebastian & Greene, Sharon & Korkman, Oskar, 2023. "Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities," Business Horizons, Elsevier, vol. 66(6), pages 741-751.
    5. Lee, Shinhyoung & Park, Kiwan, 2022. "How looking forward over the short period to-go affects consumer enjoyment: Role of temporal scarcity in access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Karma Lhendup & Bhagirathi Panda, 2023. "Factors Determining the Revisit Intentions of the Tourists: A Case Study of Bhutan," Millennial Asia, , vol. 14(2), pages 175-199, June.
    7. Ana Paula Kieling & Vinicius Andrade Brei & Valter Afonso Vieira, 2016. "The Influence of Negative Surprise on Hedonic Adaptation," Brazilian Business Review, Fucape Business School, vol. 13(3), pages 111-132, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:doi:10.1086/597050. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.