IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v37y2010i2p238-250.html
   My bibliography  Save this article

The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions

Author

Listed:
  • Vladas Griskevicius
  • Michelle N. Shiota
  • Stephen M. Nowlis

Abstract

We present an evolutionary framework for examining the influence of different positive emotions on cognition and behavior. Testing this framework, we investigate how two positive emotions-pride and contentment-influence product desirability. Three experiments show that different positive emotions (compared with a neutral control condition) have specific effects on judgment that are consistent with the proposed underlying evolved function of each positive emotion. As predicted by the framework, the specific influences of pride and contentment on product desirability are mediated by the triggering of emotion-specific functional motives. Overall, an evolutionary approach presents important research implications and practical applications for how and why discernible positive and negative emotions influence thinking and behavior. We discuss the implications of an evolutionary approach for the study of emotions, highlighting key similarities and differences between this and other approaches, as well as noting the advantages of incorporating an evolutionary approach. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Vladas Griskevicius & Michelle N. Shiota & Stephen M. Nowlis, 2010. "The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 238-250, August.
    • Handle: RePEc:oup:jconrs:v:37:y:2010:i:2:p:238-250
    DOI: 10.1086/651442
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/651442
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/651442?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:37:y:2010:i:2:p:238-250. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.