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Content
2013, Volume 40, Issue 3
- 428-443 Conditioned Superstition: Desire for Control and Consumer Brand Preferences
by Eric J. Hamerman & Gita V. Johar - 444-459 The Effect of Goal Specificity on Consumer Goal Reengagement
by Maura L. Scott & Stephen M. Nowlis - 460-476 The Endowment Effect as Self-Enhancement in Response to Threat
by Promothesh Chatterjee & Caglar Irmak & Randall L. Rose - 477-500 Extended Self in a Digital World
by Russell W. Belk - 501-517 The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences
by Rajesh Bhargave & Nicole Votolato Montgomery - 518-538 Harmonization Processes and Relational Meanings in Constructing Asian Weddings
by Thuc-Doan T. Nguyen & Russell W. Belk - 539-554 The Dual Role of Power in Resisting Social Influence
by Mehdi Mourali & Zhiyong Yang - 555-566 Single-Option Aversion
by Daniel Mochon - 567-579 Communication Channels and Word of Mouth: How the Medium Shapes the Message
by Jonah Berger & Raghuram Iyengar - 580-593 When, Why, and How Controversy Causes Conversation
by Zoey Chen & Jonah Berger
2013, Volume 40, Issue 2
- 1-1 Social Influence and Consumer Behavior
by Darren DahlCurator - 1-1 Consumer Goal Pursuit
by Rebecca RatnerCurator - 203-222 Feeling Like My Self: Emotion Profiles and Social Identity
by Nicole Verrochi Coleman & Patti Williams - 223-238 The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude
by Boyoun (Grace) Chae & JoAndrea Hoegg - 239-254 The Devil You (Don't) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts
by David A. Norton & Cait Poynor Lamberton & Rebecca Walker Naylor - 255-267 You Get What You Pay For? Self-Construal Influences Price-Quality Judgments
by Ashok K. Lalwani & Sharon Shavitt - 268-283 Turning the Page: The Impact of Choice Closure on Satisfaction
by Yangjie Gu & Simona Botti & David Faro - 284-297 Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy
by Caglar Irmak & Cheryl J. Wakslak & Yaacov Trope - 298-316 Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work
by Risto Moisio & Eric J. Arnould & James W. Gentry - 317-335 Judging Product Effectiveness from Perceived Spatial Proximity
by Boyoun (Grace) Chae & Xiuping Li & Rui (Juliet) Zhu - 336-349 Exploring the Impact of Various Shaped Seating Arrangements on Persuasion
by Rui (Juliet) Zhu & Jennifer J. Argo - 350-367 Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals
by Blair Kidwell & Adam Farmer & David M. Hardesty - 368-381 The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
by Bert Weijters & Maggie Geuens & Hans Baumgartner - 382-391 Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
by Chan Jean Lee & Eduardo B. Andrade & Stephen E. Palmer
2013, Volume 40, Issue 1
- 1-18 When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
by Marsha L. Richins - 19-41 The Status Costs of Subordinate Cultural Capital: At-Home Fathers' Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices
by Gokcen Coskuner-Balli & Craig J. Thompson - 42-63 Affect as a Decision-Making System of the Present
by Hannah H. Chang & Michel Tuan Pham - 64-77 Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions
by Lily Lin & Darren W. Dahl & Jennifer J. Argo - 78-89 Mispredicting Others' Valuations: Self-Other Difference in the Context of Endowment
by Didem Kurt & J. Jeffrey Inman - 90-103 Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
by Keith Wilcox & Andrew T. Stephen - 104-121 Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room
by Laknath Jayasinghe & Mark Ritson - 122-135 Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
by Rod Duclos & Echo Wen Wan & Yuwei Jiang - 136-158 The Megaphone Effect: Taste and Audience in Fashion Blogging
by Edward F. McQuarrie & Jessica Miller & Barbara J. Phillips - 159-171 Looking into the Future: A Match between Self-View and Temporal Distance
by Gerri Spassova & Angela Y. Lee - 172-184 Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations
by Christopher K. Hsee & Jiao Zhang & Liangyan Wang & Shirley Zhang - 185-201 Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)
by Liad Weiss & Gita V. Johar
2013, Volume 39, Issue 6
- 1133-1153 Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
by Michelle Barnhart & Lisa Peñaloza - 1154-1166 Money and Thinking: Reminders of Money Trigger Abstract Construal and Shape Consumer Judgments
by Jochim Hansen & Florian Kutzner & Michaela Wänke - 1167-1184 Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish
by Amit Bhattacharjee & Jonathan Z. Berman & Americus Reed II - 1185-1201 How Naive Theories Drive Opposing Inferences from the Same Information
by Hélène Deval & Susan P. Mantel & Frank R. Kardes & Steven S. Posavac - 1202-1218 What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
by Stewart A. Shapiro & Jesper H. Nielsen - 1219-1233 The Countability Effect: Comparative versus Experiential Reactions to Reward Distributions
by Jingjing Ma & Neal J. Roese - 1234-1257 Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
by Daiane Scaraboto & Eileen Fischer - 1258-1274 The Influence of Selective Attention and Inattention to Products on Subsequent Choice
by Chris Janiszewski & Andrew Kuo & Nader T. Tavassoli - 1275-1289 Are All Units Created Equal? The Effect of Default Units on Product Evaluations
by Christophe Lembregts & Mario Pandelaere - 1290-1299 Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable
by Ryan Rahinel & Joseph P. Redden - 1300-1312 Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
by Cassie Mogilner & Baba Shiv & Sheena S. Iyengar - 1313-1329 The Desire for Consumption Knowledge
by Joshua J. Clarkson & Chris Janiszewski & Melissa D. Cinelli - 1330-1342 Money Isn't Everything, but It Helps If It Doesn't Look Used: How the Physical Appearance of Money Influences Spending
by Fabrizio Di Muro & Theodore J. Noseworthy - 1343-1358 Price Inferences for Sacred versus Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk
by Adriana Samper & Janet A. Schwartz
2013, Volume 39, Issue 5
- 1-1 Self-Identity and Consumer Behavior
by Jennifer EscalasCurator - 1-1 Numerosity and Consumer Behavior
by Rashmi AdavalCurator - 1-1 Financial Insecurity and Deprivation
by Eileen FischerCurator - 1-1 Food Decision Making
by Lauren BlockCurator - 899-917 Taste Regimes and Market-Mediated Practice
by Zeynep Arsel & Jonathan Bean - 918-930 Goal Reversion in Consumer Choice
by Kurt A. Carlson & Margaret G. Meloy & Elizabeth G. Miller - 931-946 The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity
by Dengfeng Yan & Jaideep Sengupta - 947-960 The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
by Rajesh Bagchi & Amar Cheema - 961-976 More for the Many: The Influence of Entitativity on Charitable Giving
by Robert W. Smith & David Faro & Katherine A. Burson - 977-992 Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing
by Echo Wen Wan & Derek D. Rucker - 993-1009 Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation
by Jeff Galak & Justin Kruger & George Loewenstein - 1010-1033 When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities
by Tandy Chalmers Thomas & Linda L. Price & Hope Jensen Schau - 1034-1050 Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat
by Sara Loughran Dommer & Vanitha Swaminathan - 1051-1069 Purifying Practices: How Consumers Assemble Romantic Experiences of Nature
by Robin Canniford & Avi Shankar - 1070-1084 Commitment and Behavior Change: Evidence from the Field
by Katie Baca-Motes & Amber Brown & Ayelet Gneezy & Elizabeth A. Keenan & Leif D. Nelson - 1085-1099 Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means
by Jordan Etkin & Rebecca K. Ratner - 1100-1114 Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control
by Joseph P. Redden & Kelly L. Haws - 1115-1131 Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference
by Philip M. Fernbach & Steven A. Sloman & Robert St. Louis & Julia N. Shube
2012, Volume 39, Issue 4
- 663-687 Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
by Elif Izberk-Bilgin - 688-703 Is Planning Good for You? The Differential Impact of Planning on Self-Regulation
by Claudia Townsend & Wendy Liu - 704-719 Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal
by Katherine White & Jennifer J. Argo & Jaideep Sengupta - 720-735 Consumers' Trust in Feelings as Information
by Tamar Avnet & Michel Tuan Pham & Andrew T. Stephen - 736-750 The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability
by Myungwoo Nam & Jing Wang & Angela Y. Lee - 751-768 Choosing Here and Now versus There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences
by Joseph K. Goodman & Selin A. Malkoc - 769-783 A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference
by Robin J. Tanner & Ahreum Maeng - 784-799 Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
by Ravi Mehta & Rui (Juliet) Zhu & Amar Cheema - 800-814 The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses
by Abigail B. Sussman & Adam L. Alter - 815-830 Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption
by Soo Kim & Derek D. Rucker - 831-847 The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty
by Jin Sun & Hean Tat Keh & Angela Y. Lee - 848-866 Shining in the Center: Central Gaze Cascade Effect on Product Choice
by A. Selin Atalay & H. Onur Bodur & Dina Rasolofoarison - 867-880 Space, Time, and Intertemporal Preferences
by B. Kyu Kim & Gal Zauberman & James R. Bettman - 881-898 Access-Based Consumption: The Case of Car Sharing
by Fleura Bardhi & Giana M. Eckhardt
2012, Volume 39, Issue 3
- 1-1 Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities
by Mary Frances Luce & Ann McGill & Laura Peracchio - 445-460 The Presenter's Paradox
by Kimberlee Weaver & Stephen M. Garcia & Norbert Schwarz - 461-477 Feeling the Future: The Emotional Oracle Effect
by Michel Tuan Pham & Leonard Lee & Andrew T. Stephen - 478-492 The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction
by Christina I. Anthony & Elizabeth Cowley - 493-509 The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence
by Minjung Koo & Ayelet Fishbach - 510-529 Liquid Relationship to Possessions
by Fleura Bardhi & Giana M. Eckhardt & Eric J. Arnould - 530-544 Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation
by Jaehoon Lee & L. J. Shrum - 545-560 Financial Deprivation Prompts Consumers to Seek Scarce Goods
by Eesha Sharma & Adam L. Alter - 561-573 Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
by Cindy Chan & Jonah Berger & Leaf Van Boven - 574-584 An Arousal Regulation Explanation of Mood Effects on Consumer Choice
by Fabrizio Di Muro & Kyle B. Murray - 585-599 The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
by Jonathan Levav & Nicholas Reinholtz & Claire Lin - 600-614 Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals
by Amy N. Dalton & Stephen A. Spiller - 615-628 The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision-Generated Threat
by Andrew E. Wilson & Peter R. Darke - 629-643 Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
by Paul Rozin & Julia M. Hormes & Myles S. Faith & Brian Wansink - 644-661 We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
by Aner Sela & S. Christian Wheeler & Gülen Sarial-Abi
2012, Volume 39, Issue 2
- 215-228 Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior
by Koert Van Ittersum & Brian Wansink - 229-247 How Economic Contractions and Expansions Affect Expenditure Patterns
by Wagner A. Kamakura & Rex Yuxing Du - 248-259 How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions
by Y. Charles Zhang & Norbert Schwarz - 260-292 A Goal-Based Model of Product Evaluation and Choice
by Stijn M. J. van Osselaer & Chris Janiszewski - 293-306 Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
by Jiewen Hong & Yacheng Sun - 307-323 When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
by Pankaj Aggarwal & Ann L. Mcgill - 324-340 Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty
by Manoj Thomas & Claire I. Tsai - 341-359 The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
by Cristel Antonia Russell & Sidney J. Levy - 360-370 Decision Quicksand: How Trivial Choices Suck Us In
by Aner Sela & Jonah Berger - 371-381 "I Don't" versus "I Can't": When Empowered Refusal Motivates Goal-Directed Behavior
by Vanessa M. Patrick & Henrik Hagtvedt - 382-398 Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
by Andrew D. Gershoff & Ran Kivetz & Anat Keinan - 399-414 When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
by Aaron R. Brough & Alexander Chernev - 415-428 Self-Affirmation through the Choice of Highly Aesthetic Products
by Claudia Townsend & Sanjay Sood - 429-443 How Happiness Affects Choice
by Cassie Mogilner & Jennifer Aaker & Sepandar D. Kamvar
2012, Volume 39, Issue 1
- 1-21 Overestimating Others' Willingness to Pay
by Shane Frederick - 22-38 Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
by Stacey R. Finkelstein & Ayelet Fishbach - 39-50 Nostalgia: The Gift That Keeps on Giving
by Xinyue Zhou & Tim Wildschut & Constantine Sedikides & Kan Shi & Cong Feng - 51-61 Enjoy! Hedonic Consumption and Compliance with Assertive Messages
by Ann Kronrod & Amir Grinstein & Luc Wathieu - 62-73 $29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
by Rajesh Bagchi & Derick F. Davis - 74-92 Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
by Michelle F. Weinberger & Melanie Wallendorf - 93-110 Effect of Regulatory Focus on Selective Information Processing
by Yeosun Yoon & Gülen Sarial-Abi & Zeynep Gürhan-Canli - 111-127 A Motivational Account of the Question-Behavior Effect
by Anneleen Van Kerckhove & Maggie Geuens & Iris Vermeir - 128-141 Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes
by Robyn A. LeBoeuf & Michael I. Norton - 142-156 Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude
by Andrew W. Perkins & Mark R. Forehand - 157-173 From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
by A. Peter McGraw & Janet A. Schwartz & Philip E. Tetlock - 174-184 A Stranger's Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time
by Brett A. S. Martin - 185-198 Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
by Ashwani Monga & Rajesh Bagchi - 199-214 Effects of Messiness on Preferences for Simplicity
by Jia (Elke) Liu & Dirk Smeesters & Debra Trampe
2012, Volume 38, Issue 6
- 981-987 In Defense of Bumbling
by Joseph W. Alba - 988-1003 The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
by Ryan S. Elder & Aradhna Krishna - 1004-1021 What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
by Xin Ge & Gerald Häubl & Terry Elrod - 1022-1029 A Mouth-Watering Prospect: Salivation to Material Reward
by David Gal - 1030-1046 Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social Influence
by Jia (Elke) Liu & Dirk Smeesters & Kathleen D. Vohs - 1047-1062 Super Size Me: Product Size as a Signal of Status
by David Dubois & Derek D. Rucker & Adam D. Galinsky - 1063-1075 From Physical Weight to Psychological Significance: The Contribution of Semantic Activations
by Meng Zhang & Xiuping Li - 1076-1092 The Dynamic Impact of Variety among Means on Motivation
by Jordan Etkin & Rebecca K. Ratner - 1093-1102 Are White Lies as Innocuous as We Think?
by Jennifer J. Argo & Baba Shiv - 1103-1115 Lenses of the Heart: How Actors' and Observers' Perspectives Influence Emotional Experiences
by Iris W. Hung & Anirban Mukhopadhyay - 1116-1128 The Lonely Consumer: Loner or Conformer?
by Jing Wang & Rui (Juliet) Zhu & Baba Shiv - 1129-1139 Do Payment Mechanisms Change the Way Consumers Perceive Products?
by Promothesh Chatterjee & Randall L. Rose - 1140-1154 Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
by Sarah G. Moore - 1155-1168 Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid
by Kelly D. Martin & Ronald Paul Hill
2012, Volume 38, Issue 5
- 775-790 The Beauty of Boundaries: When and Why We Seek Structure in Consumption
by Keisha M. Cutright - 791-795 The Influence of Bite Size on Quantity of Food Consumed: A Field Study
by Arul Mishra & Himanshu Mishra & Tamara M. Masters - 796-814 How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital
by Tuba Üstüner & Craig J. Thompson - 815-832 The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation
by Chen Wang & Anirban Mukhopadhyay - 833-845 Affective Influences on Evaluative Processing
by Paul M. Herr & Christine M. Page & Bruce E. Pfeiffer & Derick F. Davis - 846-859 When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
by Danit Ein-Gar & Baba Shiv & Zakary L. Tormala - 860-871 Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem
by Darren W. Dahl & Jennifer J. Argo & Andrea C. Morales - 872-885 The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
by Wendy Attaya Boland & Merrie Brucks & Jesper H. Nielsen - 886-908 Unpacking What a "Relationship" Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience
by Christopher P. Blocker & Mark B. Houston & Daniel J. Flint - 909-919 On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention
by Kenneth C. Herbst & Eli J. Finkel & David Allan & Gráinne M. Fitzsimons - 920-932 The Role of Bolstering and Counterarguing Mind-Sets in Persuasion
by Alison Jing Xu & Robert S. Wyer Jr. - 933-947 Extending Culturally Symbolic Brands: A Blessing or a Curse?
by Carlos J. Torelli & Rohini Ahluwalia - 948-963 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts
by Carlos J. Torelli & Alokparna Basu Monga & Andrew M. Kaikati - 964-980 Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer
by Edith Shalev & Vicki G. Morwitz
2011, Volume 38, Issue 4
- 595-610 Opportunity Cost Consideration
by Stephen A. Spiller - 611-621 The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities
by Stacy Wood & Melayne Morgan McInnes & David A. Norton - 622-631 Attaining Satisfaction
by Cecile K. Cho & Gita Venkataramani Johar - 632-649 Magical Thinking and Consumer Coping
by Yannik St. James & Jay M. Handelman & Shirley F. Taylor - 650-666 How Does Organizational Identification Form? A Consumer Behavior Perspective
by Melea Press & Eric J. Arnould - 667-680 When Imitation Doesn't Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry
by Katherine White & Jennifer J. Argo - 681-696 The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set
by Xiaojing Yang & Torsten Ringberg & Huifang Mao & Laura A. Peracchio - 697-711 Affect-Gating
by Dan King & Chris Janiszewski - 712-742 From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference
by Sara Kim & Aparna A. Labroo - 743-762 Living U.S. Capitalism: The Normalization of Credit/Debt
by Lisa Peñaloza & Michelle Barnhart - 763-773 Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products
by Keith Wilcox & Anne L. Roggeveen & Dhruv Grewal
2011, Volume 38, Issue 3
- 407-419 Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing
by Andrew D. Gershoff & Katherine A. Burson - 420-430 When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
by Pierre Chandon & Ronn J. Smith & Vicki G. Morwitz & Eric R. Spangenberg & David E. Sprott - 431-444 Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior
by Margaret C. Campbell & Gina S. Mohr - 445-458 Grapes of Wrath: The Angry Effects of Self-Control
by David Gal & Wendy Liu - 459-473 Predicting Consumption Time: The Role of Event Valence and Unpacking
by Claire I. Tsai & Min Zhao - 474-489 The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
by Keri L. Kettle & Gerald Häubl - 490-504 Psychological Distance and the Dual Role of Price
by Torsten Bornemann & Christian Homburg - 505-524 Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption
by Karen Page Winterich & Kelly L. Haws - 525-534 The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences
by Min Zhao & Claire I. Tsai - 535-554 Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
by Ravi Mehta & Joandrea Hoegg & Amitav Chakravarti - 555-577 An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
by Kathryn R. Mercurio & Mark R. Forehand - 578-594 I Imagine, I Experience, I Like: The False Experience Effect
by Priyali Rajagopal & Nicole Votolato Montgomery
2011, Volume 38, Issue 2
- 215-228 Celebrity Contagion and the Value of Objects
by George E. Newman & Gil Diesendruck & Paul Bloom - 229-241 Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives
by Juliano Laran & Keith Wilcox - 242-259 Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers' Propensity to Transact with an Organization
by Wendy Liu & David Gal - 260-277 The Role of Relationship Norms in Responses to Service Failures
by Lisa C. Wan & Michael K. Hui & Robert S. Wyer Jr. - 278-299 Making Magic: Fetishes in Contemporary Consumption
by Karen V. Fernandez & John L. Lastovicka - 300-307 The Last Name Effect: How Last Name Influences Acquisition Timing
by Kurt A. Carlson & Jacqueline M. Conard - 308-322 How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
by Mario Pandelaere & Barbara Briers & Christophe Lembregts - 323-342 Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love
by John L. Lastovicka & Nancy J. Sirianni - 343-357 Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions
by Kyoungmi Lee & Hakkyun Kim & Kathleen D. Vohs - 358-375 The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products
by Theodore J. Noseworthy & June Cotte & Seung Hwan (Mark) Lee - 376-389 Effects of Construal Level on the Price-Quality Relationship
by Dengfeng Yan & Jaideep Sengupta - 390-405 The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption
by Caglar Irmak & Beth Vallen & Stefanie Rosen Robinson
2011, Volume 38, Issue 1
- 1-1 Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars
by Ann McGill & Laura Peracchio & Mary Frances Luce - 1-15 Intuitive Biases in Choice versus Estimation: Implications for the Wisdom of Crowds
by Joseph P. Simmons & Leif D. Nelson & Jeff Galak & Shane Frederick - 16-26 The Zero-Comparison Effect
by Mauricio M. Palmeira - 27-41 Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
by Nailya Ordabayeva & Pierre Chandon - 42-61 Marketplace Tensions in Extraordinary Experiences
by Gülnur Tumbat & Russell W. Belk - 62-77 When Your World Must Be Defended: Choosing Products to Justify the System
by Keisha M. Cutright & Eugenia C. Wu & Jillian C. Banfield & Aaron C. Kay & Gavan J. Fitzsimons - 78-93 Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation
by Ying Zhang & Jing Xu & Zixi Jiang & Szu-Chi Huang - 94-107 Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
by Sara Kim & Ann L. McGill - 108-125 A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
by Allison R. Johnson & Maggie Matear & Matthew Thomson - 126-139 How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices
by Manoj Thomas & Kalpesh Kaushik Desai & Satheeshkumar Seenivasan