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Content
July 2008, Volume 35, Issue 3
- 391-405 The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
by Maura L. Scott & Stephen M. Nowlis & Naomi Mandel & Andrea C. Morales - 457-471 Cost of Being Poor: Retail Price and Consumer Price Search Differences across Inner-City and Suburban Neighborhoods
by Debabrata Talukdar - 495-508 Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits
by Jason Riis & Joseph P. Simmons & Geoffrey P. Goodwin
March 2008, Volume 35, Issue 3
- 423-439 Participatory Action Research
by Julie L. Ozanne & Bige Saatcioglu - 472-482 A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
by Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius - 509-518 Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
by Jonah Berger & Lindsay Rand
April 2008, Volume 35, Issue 3
- 406-422 Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand
by Kathryn M. Sharpe & Richard Staelin & Joel Huber - 483-494 Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families
by Shuili Du & Sankar Sen & C. B. Bhattacharya
December 2008, Volume 35, Issue 3
- 532-542 Friends of Victims: Personal Experience and Prosocial Behavior
by Deborah A. Small & Uri Simonsohn
February 2008, Volume 35, Issue 3
- 519-531 An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
by Robert J. Fisher & Mark Vandenbosch & Kersi D. Antia
June 2008, Volume 35, Issue 3
- 380-390 Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation
by Rita Coelho do Vale & Rik Pieters & Marcel Zeelenberg
April 2008, Volume 35, Issue 2
- 189-201 Nonconscious Goals and Consumer Choice
by Tanya L. Chartrand & Joel Huber & Baba Shiv & Robin J. Tanner - 216-230 Asian Brands and the Shaping of a Transnational Imagined Community
by Julien Cayla & Giana M. Eckhardt - 257-267 Desire to Acquire: Powerlessness and Compensatory Consumption
by Derek D. Rucker & Adam D. Galinsky - 268-278 Recalling Mixed Emotions
by Jennifer Aaker & Aimee Drolet & Dale Griffin
June 2008, Volume 35, Issue 2
- 202-215 The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction
by Cassie Mogilner & Tamar Rudnick & Sheena S. Iyengar - 231-244 Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition
by Xin Zhao & Russell W. Belk - 294-308 The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation
by Michael W. Allen & Richa Gupta & Arnaud Monnier - 324-336 Choice Set Configuration as a Determinant of Preference Attribution and Strength
by Song-Oh Yoon & Itamar Simonson
May 2008, Volume 35, Issue 2
- 309-323 The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers
by Naomi Mandel & Dirk Smeesters - 337-348 The Effect of Self-Construal on Spatial Judgments
by Aradhna Krishna & Rongrong Zhou & Shi Zhang
August 2008, Volume 35, Issue 2
- 376-376 Erratum
by Eric J. Arnould & Craig J. Thompson
March 2008, Volume 35, Issue 2
- 245-256 Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
by Glden lkmen & Manoj Thomas & Vicki G. Morwitz - 279-293 One Individual, Two Identities: Frame Switching among Biculturals
by David Luna & Torsten Ringberg & Laura A. Peracchio - 349-359 Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation
by Linda Court Salisbury & Fred M. Feinberg - 360-375 Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?
by Jordan J. Louviere & Towhidul Islam & Nada Wasi & Deborah Street & Leonie Burgess
March 2008, Volume 35, Issue 1
- 21-35 Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different"
by Grinne M. Fitzsimons & Tanya L. Chartrand & Gavan J. Fitzsimons - 36-49 Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
by Gerald J. Gorn & Yuwei Jiang & Gita Venkataramani Johar - 142-153 Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
by Wayne S. DeSarbo & A. Selin Atalay & David LeBaron & Simon J. Blanchard
June 2008, Volume 35, Issue 1
- 1-3 Remembrance
by Robert E. Kleine III - 5-8 Editorial
by Gavan J. Fitzsimons
November 2008, Volume 35, Issue 1
- 119-125 What's Not to Like? Preference Asymmetry in the False Consensus Effect
by Andrew D. Gershoff & Ashesh Mukherjee & Anirban Mukhopadhyay - 126-141 Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes
by Gergana Y. Nenkov & J. Jeffrey Inman & John Hulland - 154-166 Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making
by Blair Kidwell & David M. Hardesty & Terry L. Childers
February 2008, Volume 35, Issue 1
- 9-20 The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience
by Naomi Mandel & Stephen M. Nowlis - 50-70 Family Identity: A Framework of Identity Interplay in Consumption Practices
by Amber M. Epp & Linda L. Price - 167-177 Surcharges and Seller Reputation
by Amar Cheema
January 2008, Volume 35, Issue 1
- 71-84 The Perils of Hedonic Editing
by Elizabeth Cowley - 85-97 Bikinis Instigate Generalized Impatience in Intertemporal Choice
by Bram Van den Bergh & Siegfried Dewitte & Luk Warlop - 98-118 Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising
by Yanliu Huang & J. Wesley Hutchinson - 178-188 Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
by Bryan Gibson
August 2008, Volume 34, Issue 6
- 739-753 Conflict and Compromise: Drama in Marketplace Evolution
by Markus Giesler - 754-766 Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences
by Robin J. Tanner & Rosellina Ferraro & Tanya L. Chartrand & James R. Bettman & Rick Van Baaren
October 2008, Volume 34, Issue 6
- 767-782 Tightwads and Spendthrifts
by Scott I. Rick & Cynthia E. Cryder & George Loewenstein - 783-793 Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making
by Thomas Kramer & Lauren Block - 794-806 Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
by Joan M. Phillips & Joel E. Urbany & Thomas J. Reynolds - 807-818 Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
by Aradhna Krishna & Maureen Morrin - 819-831 Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
by Aparna A. Labroo & Ravi Dhar & Norbert Schwarz - 850-864 Protection of Prior Learning in Complex Consumer Learning Environments
by Marcus Cunha Jr. & Chris Janiszewski & Juliano Laran - 865-881 Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives
by Robert V. Kozinets - 882-896 Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
by Kyeongheui Kim & Joan Meyers-Levy
February 2008, Volume 34, Issue 6
- 897-913 The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty
by Susan Jung Grant & Alice M. Tybout - 914-922 How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
by Ritesh Saini & Ashwani Monga
November 2008, Volume 34, Issue 6
- 832-849 Social Capital Production in a Virtual P3 Community
by Charla Mathwick & Caroline Wiertz & Ko de Ruyter
August 2008, Volume 34, Issue 5
- 614-623 Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment
by Jennifer J. Argo & Rui (Juliet) Zhu & Darren W. Dahl - 624-634 Reducing Satiation: The Role of Categorization Level
by Joseph P. Redden - 635-648 Consumer Wait Management Strategies for Negative Service Events: A Coping Approach
by Elizabeth Gelfand Miller & Barbara E. Kahn & Mary Frances Luce - 649-656 The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience
by Xiuping Li - 670-681 Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
by Cassie Mogilner & Jennifer L. Aaker & Ginger L. Pennington - 682-695 Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit
by Jiewen Hong & Angela Y. Lee - 696-705 Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
by Anish Nagpal & Parthasarathy Krishnamurthy - 706-712 Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation
by James L. Oakley & Adam Duhachek & Subramanian Balachander & S. Sriram - 713-726 How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?
by Lisa E. Bolton & Americus Reed II & Kevin G. Volpp & Katrina Armstrong
October 2008, Volume 34, Issue 5
- 727-737 Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information
by Hao Shen & Robert S. Wyer Jr.
July 2008, Volume 34, Issue 5
- 579-594 The Cultural Construction of Risk Understandings through Illness Narratives
by Nancy Wong & Tracey King - 595-613 Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
by Craig Thompson & Kelly Tian
September 2008, Volume 34, Issue 5
- 657-669 Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?
by Cheng Qiu & Catherine W. M. Yeung
July 2007, Volume 34, Issue 4
- 494-505 How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience
by Elizabeth Cowley - 506-524 Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience
by Suresh Ramanathan & Ann L. McGill - 537-545 Consumer Responses to Performance Failures by High-Equity Brands
by Michelle L. Roehm & Michael K. Brady - 567-578 When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
by Ying Zhang & Ayelet Fishbach & Ravi Dhar
June 2007, Volume 34, Issue 4
- 459-467 Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect
by Carey K. Morewedge & Leif Holtzman & Nicholas Epley - 468-479 Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
by Pankaj Aggarwal & Ann L. McGill - 480-493 Growing up in a Material World: Age Differences in Materialism in Children and Adolescents
by Lan Nguyen Chaplin & Deborah Roedder John - 525-536 Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
by Katherine White & Darren W. Dahl - 546-555 Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
by Rebecca W. Hamilton & Debora Viana Thompson - 556-566 The Effect of Mind-Sets on Consumer Decision Strategies
by Alison Jing Xu & Robert S. Wyer Jr.
May 2007, Volume 34, Issue 4
- 425-440 Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving
by Eileen Fischer & Cele C. Otnes & Linda Tuncay - 441-458 Influentials, Networks, and Public Opinion Formation
by Duncan J. Watts & Peter Sheridan Dodds
October 2007, Volume 34, Issue 3
- 279-282 From the Editor
by John Deighton
June 2007, Volume 34, Issue 3
- 283-300 On the Consumption of Negative Feelings
by Eduardo B. Andrade & Joel B. Cohen - 301-314 The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
by Pierre Chandon & Brian Wansink - 327-340 When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes
by Haipeng (Allan) Chen & Akshay R. Rao - 386-394 Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking
by Caroline Goukens & Siegfried Dewitte & Mario Pandelaere & Luk Warlop - 395-405 Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
by Adam Duhachek & Shuoyang Zhang & Shanker Krishnan - 406-414 Phonetic Symbolism and Brand Name Preference
by Tina M. Lowrey & L. J. Shrum
July 2007, Volume 34, Issue 3
- 315-326 The Duration Heuristic
by Catherine W. M. Yeung & Dilip Soman - 341-356 Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images
by Linda M. Scott & Patrick Vargas - 357-368 When the Same Prime Leads to Different Effects
by S. Christian Wheeler & Jonah Berger
May 2007, Volume 34, Issue 3
- 369-376 On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect
by Lyle Brenner & Yuval Rottenstreich & Sanjay Sood & Baler Bilgin - 377-385 The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
by Frank R. Kardes & Bob M. Fennis & Edward R. Hirt & Zakary L. Tormala & Brian Bullington - 415-424 Taste versus the Market: An Extension of Research on the Consumption of Popular Culture
by Morris B. Holbrook & Michela Addis
May 2007, Volume 34, Issue 2
- 212-223 Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions
by Suresh Ramanathan & Patti Williams - 248-259 "My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
by Vanitha Swaminathan & Karen L. Page & Zeynep Grhan-Canli
June 2007, Volume 34, Issue 2
- 121-134 Where Consumers Diverge from Others: Identity Signaling and Product Domains
by Jonah Berger & Chip Heath - 135-152 Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities
by Craig J. Thompson & Gokcen Coskuner-Balli - 153-161 Threats to Hope: Effects on Reasoning about Product Information
by Gustavo de Mello & Deborah J. MacInnis & David W. Stewart - 162-173 Distortion of Price Discount Perceptions: The Right Digit Effect
by Keith S. Coulter & Robin A. Coulter - 174-186 The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use
by Joan Meyers-Levy & Rui (Juliet) Zhu - 187-199 Perceptual Focus Effects in Choice
by Ryan Hamilton & Jiewen Hong & Alexander Chernev - 200-211 Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present
by Tom Meyvis & Alan D. J. Cooke - 224-233 Goal Control of Attention to Advertising: The Yarbus Implication
by Rik Pieters & Michel Wedel - 234-247 Compromise and Attraction Effects under Prevention and Promotion Motivations
by Mehdi Mourali & Ulf Bckenholt & Michel Laroche - 260-278 Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
by Martijn G. De Jong & Jan-Benedict E. M. Steenkamp & Jean-Paul Fox
March 2007, Volume 34, Issue 1
- 1-10 On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
by Klaus Wertenbroch & Dilip Soman & Amitava Chattopadhyay - 11-21 Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
by Joseph R. Priester & Richard E. Petty & Kiwan Park - 32-40 The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration
by Prashant Malaviya - 77-88 Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
by Kyle B. Murray & Gerald Hubl - 97-103 An Examination of Different Explanations for the Mere Exposure Effect
by Xiang Fang & Surendra Singh & Rohini Ahluwalia - 104-110 Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice
by Katherine A. Burson - 111-119 The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry
by Brian T. Ratchford & Debabrata Talukdar & Myung-Soo Lee
April 2007, Volume 34, Issue 1
- 22-31 License to Sin: The Liberating Role of Reporting Expectations
by Gavan J. Fitzsimons & Joseph C. Nunes & Patti Williams - 41-56 Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter
by Tuba stner & Douglas B. Holt - 57-65 For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
by Shailendra Pratap Jain & Charles Lindsey & Nidhi Agrawal & Durairaj Maheswaran - 66-76 The Influence of Chronic and Situational Self-Construal on Categorization
by Shailendra Pratap Jain & Kalpesh Kaushik Desai & Huifang Mao - 89-96 Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects
by Rui (Juliet) Zhu & Joan Meyers-Levy
December 2007, Volume 33, Issue 4
- 421-429 Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
by Jennifer Edson Escalas - 445-453 Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
by Anirban Mukhopadhyay & Gita Venkataramani Johar - 454-460 Superfluous Choices and the Persistence of Preference
by A. V. Muthukrishnan & Luc Wathieu - 461-469 Feeling and Thinking in Memory-Based versus Stimulus-Based Choices
by Yuval Rottenstreich & Sanjay Sood & Lyle Brenner - 470-478 Retrieval Disruption in Collaborative Groups due to Brand Cues
by Charles D. Lindsey & H. Shanker Krishnan - 479-489 Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations
by Vanessa M. Patrick & Deborah J. MacInnis & C. Whan Park - 490-498 Taste Perception: More than Meets the Tongue
by JoAndrea Hoegg & Joseph W. Alba - 499-505 Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation
by Andrew D. Gershoff & Ashesh Mukherjee & Anirban Mukhopadhyay - 506-514 Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence
by Martin R. Zemborain & Gita Venkataramani Johar - 515-522 Consumer Response to Polysemous Brand Slogans
by Claudiu V. Dimofte & Richard F. Yalch - 523-528 The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
by Aparna A. Labroo & Suresh Ramanathan - 529-536 Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
by Alokparna Basu Monga & Deborah Roedder John
January 2007, Volume 33, Issue 4
- 430-444 Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice
by Alexander Chernev - 537-547 Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying
by Kathleen D. Vohs & Ronald J. Faber
November 2006, Volume 33, Issue 3
- 291-303 Consistency and Validity Issues in Consumer Judgments
by Arul Mishra & Dhananjay Nayakankuppam - 312-321 Sponsorship-Linked Marketing: The Role of Articulation in Memory
by T. Bettina Cornwell & Michael S. Humphreys & Angela M. Maguire & Clinton S. Weeks & Cassandra L. Tellegen - 370-376 Nation Equity: Incidental Emotions in Country-of-Origin Effects
by Durairaj Maheswaran & Cathy Yi Chen - 393-402 Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy
by Davy Lerouge & Luk Warlop
October 2006, Volume 33, Issue 3
- 304-311 Dynamic Pricing and Consumer Fairness Perceptions
by Kelly L. Haws & William O. Bearden - 322-328 The Importance and Functional Significance of Affective Cues in Consumer Choice
by Peter R. Darke & Amitava Chattopadhyay & Laurence Ashworth - 329-341 Articulation Compatibility in Eliciting Price Bids
by Alexander Chernev - 342-351 Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time
by Lisa J. Abendroth & Kristin Diehl - 352-360 Brand Extensions of Experiential Goods: Movie Sequel Evaluations
by Sanjay Sood & Xavier Drze - 361-369 Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality
by Narayan Janakiraman & Robert J. Meyer & Andrea C. Morales - 377-383 Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories
by Ann E. Schlosser - 384-392 The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
by Sucharita Chandran & Vicki G. Morwitz - 403-412 A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations
by Georgios A. Bakamitsos - 413-419 The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion
by Pankaj Aggarwal & Meng Zhang
August 2006, Volume 33, Issue 2
- 173-178 The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments
by Sekar Raju & H. Rao Unnava - 248-257 Determinants of Trademark Dilution
by Maureen Morrin & Jonathan Lee & Greg M. Allenby - 283-290 Consumer Gift Systems
by Markus Giesler
July 2006, Volume 33, Issue 2
- 151-162 Media Transportation and Advertising
by Jing Wang & Bobby J. Calder - 163-172 Consumers' Immediate Memory for Prices
by Marc Vanhuele & Gilles Laurent & Xavier Drze - 179-187 Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction
by Nader T. Tavassoli & Gavan J. Fitzsimons - 188-198 From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents
by David B. Wooten - 199-210 Differentiation and Parity in Assortment Pricing
by Alexander Chernev - 211-219 When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
by Simona Botti & Ann L. McGill - 220-230 Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites
by James C. Ward & Amy L. Ostrom - 231-247 The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
by Dannie Kjeldgaard & Sren Askegaard - 258-265 Price Fairness: Good and Service Differences and the Role of Vendor Costs
by Lisa E. Bolton & Joseph W. Alba - 266-272 Effect of Response Time on Perceptions of Bargaining Outcomes
by Joydeep Srivastava & Shweta Oza - 273-282 Repenting Hyperopia: An Analysis of Self-Control Regrets
by Ran Kivetz & Anat Keinan
June 2006, Volume 33, Issue 1
- 1-15 A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
by Joel B. Cohen & Americus Reed II - 16-18 What's In and What's Out: Questions on the Boundaries of the Attitude Construct
by C. Whan Park & Deborah J. MacInnis - 19-21 Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error
by Norbert Schwarz - 22-24 A Metacognitive Model of Attitudes
by Richard E. Petty - 25-27 Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model
by John G. Lynch Jr. - 28-30 Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch
by Joel B. Cohen & Americus Reed II - 31-40 A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
by Carolyn Yoon & Angela H. Gutchess & Fred Feinberg & Thad A. Polk - 41-49 Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model
by Huifang Mao & H. Shanker Krishnan - 50-59 Decision Focus and Consumer Choice among Assortments
by Alexander Chernev - 60-70 Shopping Goals, Goal Concreteness, and Conditional Promotions
by Leonard Lee & Dan Ariely - 71-81 Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
by Lisa E. Bolton & Joel B. Cohen & Paul N. Bloom - 82-90 How Nothing Became Something: White Space, Rhetoric, History, and Meaning
by John W. Pracejus & G. Douglas Olsen & Thomas C. O'Guinn - 91-98 When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames
by Shailendra Pratap Jain & Nidhi Agrawal & Durairaj Maheswaran - 99-108 Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
by Jennifer J. Argo & Katherine White & Darren W. Dahl - 109-114 Regulatory Focus and Efficacy of Health Messages
by Punam A. Keller - 115-122 Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
by Anne L. Roggeveen & Dhruv Grewal & Jerry Gotlieb - 123-130 Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
by Yong-Soon Kang & Paul M. Herr - 131-138 Debiasing Insights from Process Tests
by Barbara E. Kahn & Mary Frances Luce & Stephen M. Nowlis - 139-149 MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
by Gita Venkataramani Johar & Durairaj Maheswaran & Laura A. Peracchio
March 2006, Volume 32, Issue 4
- 487-495 Indeterminacy and Live Television
by Joachim Vosgerau & Klaus Wertenbroch & Ziv Carmon - 496-503 Do You Know Me? Consumer Calibration of Friends' Knowledge
by Andrew D. Gershoff & Gita Venkataramani Johar - 504-512 The Endowed Progress Effect: How Artificial Advancement Increases Effort
by Joseph C. Nunes & Xavier Drze - 513-518 Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice
by Kurt A. Carlson & Margaret G. Meloy & J. Edward Russo - 519-529 Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
by Sharon Ng & Michael J. Houston - 530-540 The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
by Debora Viana Thompson & Rebecca W. Hamilton - 541-549 Money: A Bias for the Whole
by Himanshu Mishra & Arul Mishra & Dhananjay Nayakankuppam - 550-556 Self-Monitoring and Susceptibility to the Influence of Self-Prophecy
by Eric R. Spangenberg & David E. Sprott - 557-566 Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias
by Aradhna Krishna - 567-575 Habitual Behavior in American Eating Patterns: The Role of Meal Occasions
by Adwait Khare & J. Jeffrey Inman - 576-582 Positive and Negative Media Image Effects on the Self
by Dirk Smeesters & Naomi Mandel - 583-589 Self-Accountability Emotions and Fear Appeals: Motivating Behavior
by Kirsten Passyn & Mita Sujan - 590-595 Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes
by Jinhee Choi & B. Kyu Kim & Incheol Choi & Youjae Yi - 596-601 Informational Properties of Anxiety and Sadness, and Displaced Coping
by Rajagopal Raghunathan & Michel T. Pham & Kim P. Corfman
December 2005, Volume 32, Issue 3
- 343-354 Age-Related Differences in Responses to Emotional Advertisements
by Patti Williams & Aimee Drolet - 355-362 Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
by Eduardo B. Andrade - 363-369 Attribute Evaluability and the Range Effect
by Catherine W. M. Yeung & Dilip Soman - 370-377 Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
by Ayelet Fishbach & Ravi Dhar - 378-389 Self-Construal, Reference Groups, and Brand Meaning
by Jennifer Edson Escalas & James R. Bettman - 390-395 The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses
by Dhananjay Nayakankuppam & Himanshu Mishra - 396-404 Goal Fulfillment and Goal Targets in Sequential Choice
by Nathan Novemsky & Ravi Dhar