Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
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DOI: 10.1086/595717
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- Ashraf, Abdul R. & Thongpapanl, Narongsak (Tek), 2015. "Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 13-25.
- Wanshu Niu & Liqiang Huang & Xixi Li & Jie Zhang & Mingliang Chen, 2023. "Beyond the review information: an investigation of individual- and group-based presentation forms of review information," Information Technology and Management, Springer, vol. 24(2), pages 159-176, June.
- Schill, Marie & Shaw, Deirdre, 2016. "Recycling today, sustainability tomorrow: Effects of psychological distance on behavioural practice," European Management Journal, Elsevier, vol. 34(4), pages 349-362.
- Gierl, Heribert & Stiegelmayr, Karin, 2012. "Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 127-152.
- Xiaomei Wang & Lin Zhang & Xiaoyu Jiang & Jia Wang, 2021. "Promoting Water Conservation Based on the Matching Effect of Regulatory Focus and Emotion," IJERPH, MDPI, vol. 18(4), pages 1-12, February.
- Jin, Liyin & Hu, Bingyan & He, Yanqun, 2014. "The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews," Journal of Retailing, Elsevier, vol. 90(4), pages 552-566.
- Yao, Qing & Chen, Rong, 2014. "Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal," Journal of Retailing, Elsevier, vol. 90(4), pages 481-492.
- Rohaizan Baru & W. Aeshah Ameiha W. Ahmad & Mohd Shahril Othman & Syed Hadhzrullatfhi Syed Omar, 2014. "The Spiritual Competence Aspect in Counselling Service," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(10), pages 469-478.
- Che Mohd Zulkifli Che Omar & Ahmad Haris & Anas Tajudin & Nur Fadiah Abd Hadi, 2014. "Entrepreneurial Strategic Planning on Business Performance: Relationship between Marketing and Business Performance," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(9), pages 418-425.
- Petersen, Francine Espinoza & Dretsch, Heather Johnson & Komarova Loureiro, Yuliya, 2018. "Who needs a reason to indulge? Happiness following reason-based indulgent consumption," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 170-184.
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