IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v36y2009i1p83-92.html
   My bibliography  Save this article

Temporal Sequence Effects: A Memory Framework

Author

Listed:
  • Nicole Votolato Montgomery
  • H. Rao Unnava

Abstract

While much attention has been given recently to studying temporal sequences of events, relatively less attention has been directed to understanding the mechanisms behind the formation of global retrospective evaluations of temporal sequences. The findings from this research suggest that a memory-based framework can provide a parsimonious, comprehensive explanation for retrospective evaluations. In addition to accounting for past findings such as a preference for improving over declining temporal sequences and the important role of peak (both high intensity and unique) experiences, we demonstrate that imposing a delay prior to retrospective evaluations can create a preference reversal due to the reduced accessibility of final or common instances. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Nicole Votolato Montgomery & H. Rao Unnava, 2009. "Temporal Sequence Effects: A Memory Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(1), pages 83-92, June.
    • Handle: RePEc:oup:jconrs:v:36:y:2009:i:1:p:83-92
    DOI: 10.1086/595278
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/595278
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/595278?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hoffmann, Janina A. & Hosch, Ann-Katrin, 2023. "Predicting serial position effects and judgment errors in retrospective evaluations from memory recall," Journal of Economic Psychology, Elsevier, vol. 96(C).
    2. Sam K. Hui & Tom Meyvis & Henry Assael, 2014. "Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing," Marketing Science, INFORMS, vol. 33(2), pages 222-240, March.
    3. Jang, Wonseok (Eric) & Wann, Daniel L. & Ko, Yong Jae, 2018. "Influence of team identification, game outcome, and game process on sport consumers’ happiness," Sport Management Review, Elsevier, vol. 21(1), pages 63-71.
    4. Sangsup Yoon & Sewoong Lim & Jaehyung Kwon & Jerald D Kralik & Jaeseung Jeong, 2019. "Preference-based serial decisions are counterintuitively influenced by emotion regulation and conscientiousness," PLOS ONE, Public Library of Science, vol. 14(10), pages 1-31, October.
    5. Reitsamer, Bernd F. & Becker, Larissa, 2024. "Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints," Journal of Business Research, Elsevier, vol. 181(C).
    6. Gianluigi Guido & Marco Pichierri & Giovanni Pino, 2018. "Place the good after the bad: effects of emotional shifts on consumer memory," Marketing Letters, Springer, vol. 29(1), pages 49-60, March.
    7. Nikolova, Milena S. & Hassan, Salah S., 2013. "Nation branding effects on retrospective global evaluation of past travel experiences," Journal of Business Research, Elsevier, vol. 66(6), pages 752-758.
    8. Mouillot, Philippe & Pupion, Pierre-Charles, 2017. "Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys," Ecological Economics, Elsevier, vol. 141(C), pages 106-118.
    9. Shehu, Edlira & Bijmolt, Tammo H.A. & Clement, Michel, 2016. "Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 27-43.
    10. Li, Shanshi & Sung, Billy & Lin, Yuxia & Mitas, Ondrej, 2022. "Electrodermal activity measure: A methodological review," Annals of Tourism Research, Elsevier, vol. 96(C).
    11. Wajid, Anees & Raziq, Muhammad Mustafa & Ahmed, Qazi Mohammed & Ahmad, Mansoor, 2021. "Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:36:y:2009:i:1:p:83-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.