IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v37y2010i4p599-613.html
   My bibliography  Save this article

Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?

Author

Listed:
  • Arun Lakshmanan
  • Charles D. Lindsey
  • H. Shanker Krishnan

Abstract

Previous research has shown that spacing of information (over time) leads to better learning of product information. We develop a theoretical framework to describe how massed or spaced learning schedules interact with different learning styles to influence product usage proficiency. The core finding is that with experiential learning, proficiency in a product usage task is better under massed conditions, whereas with verbal learning, spacing works better. This effect is demonstrated for usage proficiency assessed via speed as well as quality of use. Further, massed learning also results in better usage proficiency on transfer tasks, for both experiential and verbal learning. We also find that massed learning in experiential learning conditions leads not only to better usage proficiency but also to positive perceptions of the product. Overall, the pattern of results is consistent with a conceptual mapping account, with massed experiences leading to a superior mental model of usage and thus to better usage proficiency. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Arun Lakshmanan & Charles D. Lindsey & H. Shanker Krishnan, 2010. "Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(4), pages 599-613, December.
    • Handle: RePEc:oup:jconrs:v:37:y:2010:i:4:p:599-613
    DOI: 10.1086/655686
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/655686
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/655686?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wiecek, Annika & Wentzel, Daniel & Landwehr, Jan R., 2019. "The aesthetic fidelity effect," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 542-557.
    2. Ali M. S. Al-Raqadi, 2019. "Developing ships’ repair OI and OP in the Omani dockyard: co-association of proficiency, efficiency and concentration in the knowledge environment," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(5), pages 1105-1120, October.
    3. Hofacker, Charles F. & de Ruyter, Ko & Lurie, Nicholas H. & Manchanda, Puneet & Donaldson, Jeff, 2016. "Gamification and Mobile Marketing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 25-36.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:37:y:2010:i:4:p:599-613. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.