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Broadening the Scope of Consumer Research

Author

Listed:
  • John Deighton
  • Debbie MacInnis
  • Ann McGill
  • Baba Shiv

Abstract

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Suggested Citation

  • John Deighton & Debbie MacInnis & Ann McGill & Baba Shiv, 2010. "Broadening the Scope of Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 1-1, April.
    • Handle: RePEc:oup:jconrs:v:36:y:2010:i:6:p:v-vii
    DOI: 10.1086/651925
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    Cited by:

    1. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
    2. Saad, Gad, 2020. "The marketing of evolutionary psychology," Journal of Business Research, Elsevier, vol. 120(C), pages 485-491.
    3. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
    4. J Jeffrey Inman & Margaret C Campbell & Amna Kirmani & Linda L Price, 2018. "Our Vision for the Journal of Consumer Research: It’s All about the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 955-959.

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