The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self
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DOI: 10.1086/657430
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Cited by:
- Varghese, Neema & Kumar, Navin, 2020. "Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India," Children and Youth Services Review, Elsevier, vol. 113(C).
- Soomro, Yasir Ali, 2018. "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper 92124, University Library of Munich, Germany.
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