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Randall Aaron Lewis

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Randall Lewis & Justin M. Rao & David H. Reiley, 2013. "Measuring the Effects of Advertising: The Digital Frontier," NBER Working Papers 19520, National Bureau of Economic Research, Inc.

    Cited by:

    1. Luis Aguiar & Joel Waldfogel, 2018. "Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists," NBER Working Papers 24713, National Bureau of Economic Research, Inc.
    2. L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2014. "Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions," Management Science, INFORMS, vol. 60(12), pages 2927-2948, December.
    3. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
    4. Avi Goldfarb & Catherine Tucker, 2012. "Privacy and Innovation," NBER Chapters, in: Innovation Policy and the Economy, Volume 12, pages 65-89, National Bureau of Economic Research, Inc.
    5. Avi Goldfarb & Catherine E. Tucker, 2015. "Standardization and the Effectiveness of Online Advertising," Management Science, INFORMS, vol. 61(11), pages 2707-2719, November.
    6. Fairlie, Robert W. & Grunberg, Samantha H., 2013. "Access to Technology and the Transfer Function of Community Colleges: Evidence from a Field Experiment," IZA Discussion Papers 7764, Institute of Labor Economics (IZA).
    7. Susan Athey & Emilio Calvano & Joshua Gans, 2013. "The Impact of the Internet on Advertising Markets for News Media," NBER Working Papers 19419, National Bureau of Economic Research, Inc.
    8. Athey, Susan & Calvano, Emilio & Gans, Joshua S., 2016. "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," Research Papers 3407, Stanford University, Graduate School of Business.
    9. Jonathan D. Levin, 2011. "The Economics of Internet Markets," NBER Working Papers 16852, National Bureau of Economic Research, Inc.
    10. Lint Barrage & Eric Chyn & Justine Hastings, 2014. "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," NBER Working Papers 19838, National Bureau of Economic Research, Inc.
    11. Maja Adena & Anselm Hager, 2024. "Does Online Fundraising Increase Charitable Giving? A Nationwide Field Experiment on Facebook," Rationality and Competition Discussion Paper Series 493, CRC TRR 190 Rationality and Competition.
    12. Liran Einav & Jonathan Levin, 2010. "Empirical Industrial Organization: A Progress Report," Discussion Papers 09-010, Stanford Institute for Economic Policy Research.
    13. Richard Friberg & Erik Grönqvist, 2012. "Do Expert Reviews Affect the Demand for Wine?," American Economic Journal: Applied Economics, American Economic Association, vol. 4(1), pages 193-211, January.
    14. Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2022. "Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement," Papers 2201.07055, arXiv.org, revised Oct 2022.
    15. Anindya Ghose & Vilma Todri, 2015. "Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior," Working Papers 15-15, NET Institute.
    16. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
    17. Roktim Sarmah & Ayesha Khatun & Aayushi Singh, 2023. "Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 14(1), pages 1-20, January.
    18. Bergès, Fabian & Monier-Dilhan, Sylvette, 2012. "Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts," TSE Working Papers 12-277, Toulouse School of Economics (TSE).
    19. Ajay Agrawal & John Horton & Nicola Lacetera & Elizabeth Lyons, 2015. "Digitization and the Contract Labor Market: A Research Agenda," NBER Chapters, in: Economic Analysis of the Digital Economy, pages 219-250, National Bureau of Economic Research, Inc.
    20. Luis Aguiar & Joel Waldfogel, 2021. "Platforms, Power, and Promotion: Evidence from Spotify Playlists," Journal of Industrial Economics, Wiley Blackwell, vol. 69(3), pages 653-691, September.
    21. Fabian Bergès & Sylvette Monier-Dilhan, 2013. "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, vol. 33(4), pages 2968-2981.
    22. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.
    23. Benjamin Edelman, 2012. "Using Internet Data for Economic Research," Journal of Economic Perspectives, American Economic Association, vol. 26(2), pages 189-206, Spring.
    24. Justin M. Rao & Andrey Simonov, 2019. "Firms’ reactions to public information on business practices: The case of search advertising," Quantitative Marketing and Economics (QME), Springer, vol. 17(2), pages 105-134, June.

  2. Jerry Hausman & Randall Lewis & Konrad Menzel & Whitney K. Newey, 2007. "A reduced bias GMM-like estimator with reduced estimator dispersion," CeMMAP working papers CWP24/07, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.

    Cited by:

    1. Bruno Amable & Karim Azizi, 2014. "Counter-cyclical budget policy across varieties of capitalism," Post-Print hal-00941813, HAL.
    2. Daniel L. Bennett & Hugo J. Faria & James D. Gwartney & Hugo M. Montesinos-Yufa & Daniel R. Morales & Carlos E. Navarro, 2017. "Evidence on economic versus political institutions as determinants of development," Working Papers 2017-04, University of Miami, Department of Economics.

Articles

  1. Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.

    Cited by:

    1. Kim, Jooyoung & Lee, Kyu Hyung & Kim, Jaemin, 2023. "Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy," Journal of Business Research, Elsevier, vol. 160(C).
    2. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
    3. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
    4. Hongju Liu & Qiang Liu & Pradeep K. Chintagunta, 2017. "Promotion Spillovers: Drug Detailing in Combination Therapy," Marketing Science, INFORMS, vol. 36(3), pages 382-401, May.
    5. Guler, Ali Umut, 2023. "Category expansion through cross-channel demand spillovers," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 629-658.
    6. Chesnes, Matthew & Jin, Ginger Zhe, 2019. "Direct-to-consumer advertising and online search," Information Economics and Policy, Elsevier, vol. 46(C), pages 1-22.
    7. Xiuxian Li & Pengwen Hou & Shuhua Zhang, 2023. "The optimal advertising strategy with differentiated targeted effect consumers," Annals of Operations Research, Springer, vol. 324(1), pages 1295-1336, May.
    8. Chadd, Ian, 2023. "Random network consideration: Theory and experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 211(C), pages 251-269.
    9. Young Kwark & Gene Moo Lee & Paul A. Pavlou & Liangfei Qiu, 2021. "On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data," Information Systems Research, INFORMS, vol. 32(3), pages 895-913, September.
    10. Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," Working Papers 2020-111, Becker Friedman Institute for Research In Economics.
    11. Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
    12. Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao, 2014. "How do firms make money selling digital goods online?," Marketing Letters, Springer, vol. 25(3), pages 331-341, September.
    13. Nicolas Pontes & Vivian Pontes, 2021. "Spillover effects of competitive rivalry on brand extensions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 402-412, July.
    14. Borah, Abhishek & Bahadir, S.Cem & Colicev, Anatoli & Tellis, Gerard J., 2022. "It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 227-246.
    15. Stephan Seiler & Song Yao, 2017. "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 241-278, September.
    16. Chen Liang & Zhan (Michael) Shi & T. S. Raghu, 2019. "The Spillover of Spotlight: Platform Recommendation in the Mobile App Market," Information Systems Research, INFORMS, vol. 30(4), pages 1296-1318, December.
    17. Ranjit M. Christopher & Sungho Park & Sang Pil Han & Min-Kyu Kim, 2022. "Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation," Information Systems Research, INFORMS, vol. 33(2), pages 399-412, June.
    18. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
    19. Garrett A. Johnson & Randall A. Lewis & David H. Reiley, 2017. "When Less Is More: Data and Power in Advertising Experiments," Marketing Science, INFORMS, vol. 36(1), pages 43-53, January.
    20. Andrey Simonov & Chris Nosko & Justin M. Rao, 2018. "Competition and Crowd-Out for Brand Keywords in Sponsored Search," Marketing Science, INFORMS, vol. 37(2), pages 200-215, March.
    21. Tunuguntla, Vaishnavi & Rakshit, Krishanu & Basu, Preetam, 2023. "Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1424-1440.
    22. Chi, Yunjia & Qing, Ping & Jin, Yong Jimmy & Yu, Jinjun & Dong, Maggie Chuoyan & Huang, Li, 2022. "Competition or spillover? Effects of platform-owner entry on provider commitment," Journal of Business Research, Elsevier, vol. 144(C), pages 627-636.
    23. T. Tony Ke & Song Lin, 2020. "Informational Complementarity," Management Science, INFORMS, vol. 66(8), pages 3699-3716, August.
    24. Wu, Huamin & Li, Guo & Zheng, Hong & Zhang, Xuefeng, 2022. "Contingent channel strategies for combating brand spillover in a co-opetitive supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
    25. Ambarish Chandra & Matthew Weinberg, 2018. "How Does Advertising Depend on Competition? Evidence from U.S. Brewing," Management Science, INFORMS, vol. 64(11), pages 5132-5148, November.
    26. Qian, Zhifeng & Day, Steven James & Ignatius, Joshua & Dhamotharan, Lalitha & Chai, Junwu, 2024. "Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition," European Journal of Operational Research, Elsevier, vol. 313(2), pages 565-586.
    27. Beth L. Fossen & David A. Schweidel, 2019. "Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic," Marketing Science, INFORMS, vol. 38(3), pages 481-499, May.
    28. Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," NBER Working Papers 27684, National Bureau of Economic Research, Inc.
    29. Shiyang Lai & Ningyuan Fan, 2021. "Understanding the attenuation of the accommodation recommendation spillover effect in view of spatial distance," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(11), pages 1448-1453, November.
    30. Deepa Chandrasekaran & Raji Srinivasan & Debika Sihi, 2018. "Effects of offline ad content on online brand search: insights from super bowl advertising," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 403-430, May.
    31. Bradley T. Shapiro & Günter J. Hitsch & Anna E. Tuchman, 2021. "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands," Econometrica, Econometric Society, vol. 89(4), pages 1855-1879, July.
    32. Matthew Chesnes & Ginger Zhe Jin, 2016. "Direct-to-Consumer Advertising and Online Search," NBER Working Papers 22582, National Bureau of Economic Research, Inc.
    33. Zheren Wang & Shenglin Ben, 2022. "Effect of consumers’ online shopping on their investment in money market funds on ecommerce platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 325-346, June.
    34. Niu, Baozhuang & Chen, Yuyang & Zeng, Fanzhuo, 2023. "One step further for procurement cooperation: Will the industry leader benefit from its competitive manufacturer's joint determination of consumption quality?," European Journal of Operational Research, Elsevier, vol. 311(3), pages 989-1008.
    35. Naveen Kumar & Liangfei Qiu & Subodha Kumar, 2018. "Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies," Information Systems Research, INFORMS, vol. 29(4), pages 849-870, December.
    36. Xiang Hui & Meng Liu & Tat Chan, 2022. "Targeted Incentives, Broad Impacts: Evidence from an E-commerce Platform," CESifo Working Paper Series 9894, CESifo.
    37. Zhuoxin Li & Ashish Agarwal, 2017. "Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram," Management Science, INFORMS, vol. 63(10), pages 3438-3458, October.
    38. Joaquin Sanchez & Carmen Abril & Michael Haenlein, 2020. "Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 270-287, March.

  2. Randall A. Lewis & Justin M. Rao, 2015. "The Unfavorable Economics of Measuring the Returns to Advertising," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(4), pages 1941-1973.

    Cited by:

    1. Andrey Simonov & Shawndra Hill, 2021. "Competitive Advertising on Brand Search: Traffic Stealing and Click Quality," Marketing Science, INFORMS, vol. 40(5), pages 923-945, September.
    2. Ron Berman & Yuval Heller, 2020. "Naive analytics equilibrium," Papers 2010.15810, arXiv.org, revised Apr 2021.
    3. Aridor, Guy & Jiménez-Durán, Rafael & Levy, Ro'ee & Song, Lena, 2024. "The Economics of Social Media," CEPR Discussion Papers 18821, C.E.P.R. Discussion Papers.
    4. McKenzie, David, 2016. "Can Business Owners Form Accurate Counterfactuals? Eliciting Treatment and Control Beliefs about Their Outcomes in the Alternat," CEPR Discussion Papers 11280, C.E.P.R. Discussion Papers.
    5. Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
    6. Jacob LaRiviere & Mikolaj Czajkowski & Nick Hanley & Katherine Simpson, 2016. "What is the Causal Impact of Knowledge on Preferences in Stated Preference Studies?," Working Papers 2016-12, Faculty of Economic Sciences, University of Warsaw.
    7. Cusolito, Ana P. & Darova, Ornella & McKenzie, David, 2023. "Capacity building as a route to export market expansion: A six-country experiment in the Western Balkans," Journal of International Economics, Elsevier, vol. 144(C).
    8. Ike Silver & Deborah A. Small, 2024. "Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity," Marketing Science, INFORMS, vol. 43(2), pages 392-406, March.
    9. He, Chen, 2018. "Essays on the role and effects of advertising," Other publications TiSEM 47a3272a-54f1-4a90-9714-c, Tilburg University, School of Economics and Management.
    10. Tatsushi Oka & Shota Yasui & Yuta Hayakawa & Undral Byambadalai, 2024. "Regression Adjustment for Estimating Distributional Treatment Effects in Randomized Controlled Trials," Papers 2407.14074, arXiv.org.
    11. Baul, Tushi & Karlan, Dean & Toyama, Kentaro & Vasilaky, Kathryn, 2024. "Improving smallholder agriculture via video-based group extension," Journal of Development Economics, Elsevier, vol. 169(C).
    12. Susan Athey & Kristen Grabarz & Michael Luca & Nils Wernerfelt, 2023. "Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 120(5), pages 2208110120-, January.
    13. Tommaso M. Valletti & André Veiga, 2021. "Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising," CESifo Working Paper Series 8991, CESifo.
    14. Valter Afonso Vieira & Marcos Inácio Severo Almeida & Raj Agnihotri & Nôga Simões De Arruda Corrêa Silva & S. Arunachalam, 2019. "In pursuit of an effective B2B digital marketing strategy in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1085-1108, November.
    15. Susan Athey, 2018. "The Impact of Machine Learning on Economics," NBER Chapters, in: The Economics of Artificial Intelligence: An Agenda, pages 507-547, National Bureau of Economic Research, Inc.
    16. Sahni, Navdeep S. & Wheeler, S. Christian & Chintagunta, Pradeep, 2016. "Personalization in Email Marketing: The Role of Non-informative Advertising Content," Research Papers 3409, Stanford University, Graduate School of Business.
    17. Alexandre Chirat, 2022. "Consumer sovereignty in the digital society," EconomiX Working Papers 2022-25, University of Paris Nanterre, EconomiX.
    18. Chen He & Tobias J. Klein, 2018. "Advertising as a Reminder: Evidence from the Dutch State Lottery," CESifo Working Paper Series 7080, CESifo.
    19. Tianshu Sun & Sean J. Taylor, 2020. "Displaying things in common to encourage friendship formation: A large randomized field experiment," Quantitative Marketing and Economics (QME), Springer, vol. 18(3), pages 237-271, September.
    20. Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
    21. George Z. Gui, 2024. "Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments," Marketing Science, INFORMS, vol. 43(2), pages 378-391, March.
    22. Susan Athey & Peter J. Bickel & Aiyou Chen & Guido Imbens & Michael Pollmann, 2021. "Semiparametric Estimation of Treatment Effects in Randomized Experiments," NBER Working Papers 29242, National Bureau of Economic Research, Inc.
    23. Chesnes, Matthew & Jin, Ginger Zhe, 2019. "Direct-to-consumer advertising and online search," Information Economics and Policy, Elsevier, vol. 46(C), pages 1-22.
    24. Anjali Adukia & Alex Eble & Emileigh Harrison & Hakizumwami Birali Runesha & Teodora Szasz, 2023. "What We Teach About Race and Gender: Representation in Images and Text of Children’s Books," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 138(4), pages 2225-2285.
    25. Benjamin Reed Shiller, 2020. "Approximating Purchase Propensities And Reservation Prices From Broad Consumer Tracking," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 61(2), pages 847-870, May.
    26. Tobias Regner, 2019. "Crowdfunding a monthly income: an analysis of the membership platform Patreon," Jena Economics Research Papers 2019-010, Friedrich-Schiller-University Jena.
    27. Maja Adena & Anselm Hager, 2024. "Does Online Fundraising Increase Charitable Giving? A Nationwide Field Experiment on Facebook," Rationality and Competition Discussion Paper Series 493, CRC TRR 190 Rationality and Competition.
    28. Ruoxuan Xiong & Susan Athey & Mohsen Bayati & Guido Imbens, 2019. "Optimal Experimental Design for Staggered Rollouts," Papers 1911.03764, arXiv.org, revised Sep 2023.
    29. Christina Uhl & Nadia Abou Nabout & Klaus Miller, 2020. "How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness," Papers 2008.12132, arXiv.org.
    30. Wesley R. Hartmann & Daniel Klapper, 2018. "Super Bowl Ads," Marketing Science, INFORMS, vol. 37(1), pages 78-96, January.
    31. Victor F. Araman & René A. Caldentey, 2022. "Diffusion Approximations for a Class of Sequential Experimentation Problems," Management Science, INFORMS, vol. 68(8), pages 5958-5979, August.
    32. Md. Main Uddin & Liang Choon Wang & Russell Smyth, 2020. "Do government-initiated energy comparison sites encourage consumer search and lower prices? Evidence from an online randomized controlled experiment in Australia," Monash Economics Working Papers 11-20, Monash University, Department of Economics.
    33. Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2016. "The effects of banning advertising in junk food markets," TSE Working Papers 16-647, Toulouse School of Economics (TSE), revised Dec 2016.
    34. Emmanuel LORENZON, 2020. "Uninformed Bidding in Sequential Auctions," Bordeaux Economics Working Papers 2020-20, Bordeaux School of Economics (BSE).
    35. Liberali, G. & Urban, G.L. & Dellaert, B.G.C. & Tucker, C. & Bart, Y. & Stremersch, S., 2016. "A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing," ERIM Report Series Research in Management ERS-2016-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    36. Bertin Martens, 2018. "The impact of data access regimes on artificial intelligence and machine learning," JRC Working Papers on Digital Economy 2018-09, Joint Research Centre.
    37. Holladay, Scott & LaRiviere, Jacob & Novgorodsky, David & Price, Michael, 2019. "Prices versus nudges: What matters for search versus purchase of energy investments?," Journal of Public Economics, Elsevier, vol. 172(C), pages 151-173.
    38. Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM be3f3c38-5e39-4a67-af57-8, Tilburg University, School of Economics and Management.
    39. Ron Berman, 2018. "Beyond the Last Touch: Attribution in Online Advertising," Marketing Science, INFORMS, vol. 37(5), pages 771-792, September.
    40. George Z. Gui, 2020. "Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments," Papers 2010.05117, arXiv.org, revised Dec 2023.
    41. Black, Bernard & Hollingsworth, Alex & Nunes, Letícia & Simon, Kosali, 2022. "Simulated power analyses for observational studies: An application to the Affordable Care Act Medicaid expansion," Journal of Public Economics, Elsevier, vol. 213(C).
    42. Serafin J. Grundl & You Suk Kim, 2017. "Consumer Mistakes and Advertising : The Case of Mortgage Refinancing," Finance and Economics Discussion Series 2017-067, Board of Governors of the Federal Reserve System (U.S.).
    43. Elea McDonnell Feit & Ron Berman, 2019. "Test & Roll: Profit-Maximizing A/B Tests," Marketing Science, INFORMS, vol. 38(6), pages 1038-1058, November.
    44. Thomas Niemand & Sascha Kraus & Sophia Mather & Antonio C. Cuenca-Ballester, 2020. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry," International Entrepreneurship and Management Journal, Springer, vol. 16(4), pages 1367-1392, December.
    45. He, Chen & Klein, Tobias, 2018. "Advertising as a Reminder : Evidence from the Dutch State Lottery," Other publications TiSEM 0791692c-433c-4e8d-8374-a, Tilburg University, School of Economics and Management.
    46. Fourberg, Niklas & Tas, Serpil & Wiewiorra, Lukas, 2022. "My Browser is not a Billboard: Experimental Evidence on Ad-blocking Adoption and Users' Acquisition of Information," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265628, International Telecommunications Society (ITS).
    47. Stephan Seiler & Song Yao, 2017. "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 241-278, September.
    48. Beth L. Fossen & David A. Schweidel, 2019. "Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?," Marketing Science, INFORMS, vol. 38(2), pages 274-295, March.
    49. Thomas Niemand & Sascha Kraus & Sophia Mather & Antonio C. Cuenca-Ballester, 0. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-26.
    50. Hema Yoganarasimhan & Ebrahim Barzegary & Abhishek Pani, 2023. "Design and Evaluation of Optimal Free Trials," Management Science, INFORMS, vol. 69(6), pages 3220-3240, June.
    51. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
    52. Günter J. Hitsch & Sanjog Misra & Walter W. Zhang, 2024. "Heterogeneous treatment effects and optimal targeting policy evaluation," Quantitative Marketing and Economics (QME), Springer, vol. 22(2), pages 115-168, June.
    53. Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-034, Tilburg University, Tilburg Law and Economic Center.
    54. Guy Aridor & Rafael Jiménez-Durán & Ro'ee Levy & Lena Song, 2024. "Experiments on Social Media," CESifo Working Paper Series 11275, CESifo.
    55. Garrett A. Johnson & Randall A. Lewis & David H. Reiley, 2017. "When Less Is More: Data and Power in Advertising Experiments," Marketing Science, INFORMS, vol. 36(1), pages 43-53, January.
    56. Thomas W. Frick & Rodrigo Belo & Rahul Telang, 2023. "Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment," Management Science, INFORMS, vol. 69(3), pages 1665-1686, March.
    57. Eisenberg, Matthew D. & Avery, Rosemary J. & Cantor, Jonathan H., 2017. "Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?," Journal of Health Economics, Elsevier, vol. 55(C), pages 30-44.
    58. Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM 6ee607fc-8602-4270-a076-3, Tilburg University, School of Economics and Management.
    59. Beth L. Fossen & David A. Schweidel, 2019. "Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic," Marketing Science, INFORMS, vol. 38(3), pages 481-499, May.
    60. Naoki Aizawa & You Suk Kim, 2020. "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," NBER Working Papers 27695, National Bureau of Economic Research, Inc.
    61. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019. "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 257-323, September.
    62. Johannes Hermle & Giorgio Martini, 2022. "Valid and Unobtrusive Measurement of Returns to Advertising through Asymmetric Budget Split," Papers 2207.00206, arXiv.org.
    63. Paul B. Ellickson & Wreetabrata Kar & James C. Reeder, 2023. "Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions," Marketing Science, INFORMS, vol. 42(4), pages 704-728, July.
    64. Stephan Seiler & Song Yao & Wenbo Wang, 2017. "Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment," Marketing Science, INFORMS, vol. 36(6), pages 838-861, November.
    65. Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2022. "How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift," Marketing Science, INFORMS, vol. 41(5), pages 873-895, September.
    66. Christian Peukert, 2019. "The next wave of digital technological change and the cultural industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 189-210, June.
    67. Yi-Lin Tsai & Elisabeth Honka, 2021. "Informational and Noninformational Advertising Content," Marketing Science, INFORMS, vol. 40(6), pages 1030-1058, November.
    68. Bradley T. Shapiro & Günter J. Hitsch & Anna E. Tuchman, 2021. "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands," Econometrica, Econometric Society, vol. 89(4), pages 1855-1879, July.
    69. Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2023. "Predictive Incrementality by Experimentation (PIE) for Ad Measurement," Papers 2304.06828, arXiv.org.
    70. Stylianos Despotakis & Jungju Yu, 2023. "Multidimensional Targeting and Consumer Response," Management Science, INFORMS, vol. 69(8), pages 4518-4540, August.
    71. Ron Berman & Christophe Van den Bulte, 2022. "False Discovery in A/B Testing," Management Science, INFORMS, vol. 68(9), pages 6762-6782, September.
    72. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018. "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers 1810.07783, arXiv.org.
    73. Weijia Dai & Hyunjin Kim & Michael Luca, 2016. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Harvard Business School Working Papers 17-025, Harvard Business School, revised Jan 2023.
    74. Joseph Golden & John Joseph Horton, 2021. "The Effects of Search Advertising on Competitors: An Experiment Before a Merger," Management Science, INFORMS, vol. 67(1), pages 342-362, January.
    75. Avidit Acharya & Takuo Sugaya & Eray Turkel, 2022. "Electoral Campaigns as Dynamic Contests," "Marco Fanno" Working Papers 0293, Dipartimento di Scienze Economiche "Marco Fanno".
    76. Garrett Johnson & Julian Runge & Eric Seufert, 2022. "Privacy-Centric Digital Advertising: Implications for Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 49-54, June.
    77. J. Scott Holladay & Jacob LaRiviere & David M. Novgorodsky & Michael Price, 2016. "Asymmetric Effects of Non-Pecuniary Signals on Search and Purchase Behavior for Energy-Efficient Durable Goods," NBER Working Papers 22939, National Bureau of Economic Research, Inc.
    78. Arnold, René & Hildebrandt, Christian & Taş, Serpil, 2020. "European data economy: Between competition and regulation. Final report," Study Series, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, number 251538.
    79. Susan Athey & Kristen Grabarz & Michael Luca & Nils Wernerfelt, 2022. "The Effectiveness of Digital Interventions on COVID-19 Attitudes and Beliefs," Papers 2206.10214, arXiv.org.
    80. Sergio Gorjón, 2020. "Digital platforms: developments in their regulation and challenges in the financial arena," Economic Bulletin, Banco de España, issue 4/2020.
    81. Yokoo, Hide-Fumi & 横尾, 英史, 2020. "Ethics of randomized field experiments: Evidence from a randomized survey experiment," Discussion Papers 2020-07, Graduate School of Economics, Hitotsubashi University.
    82. Fourberg, Niklas & Taş, Serpil & Wiewiorra, Lukas, 2021. "My browser is not a billboard: Experimental evidence on ad-blocking adoption and users' acquisition of information," WIK Working Papers 1, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef.
    83. Justin M. Rao & Andrey Simonov, 2019. "Firms’ reactions to public information on business practices: The case of search advertising," Quantitative Marketing and Economics (QME), Springer, vol. 17(2), pages 105-134, June.
    84. He, Chen & Klein, Tobias, 2018. "Advertising as a Reminder : Evidence from the Dutch State Lottery," Other publications TiSEM 6a9d1dc7-8fb6-48a1-b954-8, Tilburg University, School of Economics and Management.

  3. Randall Lewis & David Reiley, 2014. "Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 147-159, March.

    Cited by:

    1. Goette, Lorenz & Coviello, Lorenzo & Gneezy, Uri, 2017. "A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising," CEPR Discussion Papers 12333, C.E.P.R. Discussion Papers.
    2. Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
    3. Randall Lewis & David Reiley, 2014. "Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!," Quantitative Marketing and Economics (QME), Springer, vol. 12(3), pages 235-266, September.
    4. Eiji Yamamura, 2015. "Is university sports an advertisement in the higher education market? An analysis of the Hakone long-distance relay road race in Japan," ISER Discussion Paper 0922, Institute of Social and Economic Research, Osaka University.
    5. Natalie Cox & Benjamin Handel & Jonathan Kolstad & Neale Mahoney, 2015. "Messaging and the Mandate: The Impact of Consumer Experience on Health Insurance Enrollment through Exchanges," American Economic Review, American Economic Association, vol. 105(5), pages 105-109, May.
    6. Tom Blake & Chris Nosko & Steven Tadelis, 2014. "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment," NBER Working Papers 20171, National Bureau of Economic Research, Inc.

  4. Randall A. Lewis & James B. McDonald, 2014. "Partially Adaptive Estimation of the Censored Regression Model," Econometric Reviews, Taylor & Francis Journals, vol. 33(7), pages 732-750, October.

    Cited by:

    1. Harvey, Andew & Liao, Yin, 2023. "Dynamic Tobit models," Econometrics and Statistics, Elsevier, vol. 26(C), pages 72-83.
    2. Harvey, Andrew & Ito, Ryoko, 2020. "Modeling time series when some observations are zero," Journal of Econometrics, Elsevier, vol. 214(1), pages 33-45.
    3. James B. McDonald & Hieu Nguyen, 2012. "Heteroskedasticity and Distributional Assumptions in the Censored Regression Model," BYU Macroeconomics and Computational Laboratory Working Paper Series 2012-09, Brigham Young University, Department of Economics, BYU Macroeconomics and Computational Laboratory.
    4. Sean C. Kerman & James B. McDonald, 2012. "Skewness-kurtosis bounds for the skewed generalized T and related distributions," BYU Macroeconomics and Computational Laboratory Working Paper Series 2012-10, Brigham Young University, Department of Economics, BYU Macroeconomics and Computational Laboratory.
    5. Harvey, A. & Liao, Y., 2019. "Dynamic Tobit models," Cambridge Working Papers in Economics 1913, Faculty of Economics, University of Cambridge.
    6. Chandra Kiran B. Krishnamurthy & Bengt Kriström, 2016. "Determinants of the Price-Premium for Green Energy: Evidence from an OECD Cross-Section," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 64(2), pages 173-204, June.

  5. Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao, 2014. "How do firms make money selling digital goods online?," Marketing Letters, Springer, vol. 25(3), pages 331-341, September.

    Cited by:

    1. Manqi (Maggie) Li & Yan Huang & Amitabh Sinha, 2020. "Data-Driven Promotion Planning for Paid Mobile Applications," Information Systems Research, INFORMS, vol. 31(3), pages 1007-1029, September.
    2. Lefouili, Yassine & Toh, Ying Lei, 2017. "Privacy and Quality," IDEI Working Papers 867, Institut d'Économie Industrielle (IDEI), Toulouse, revised Jan 2018.
    3. Saeed Alaei & Ali Makhdoumi & Azarakhsh Malekian & Saša Pekeč, 2022. "Revenue-Sharing Allocation Strategies for Two-Sided Media Platforms: Pro-Rata vs. User-Centric," Management Science, INFORMS, vol. 68(12), pages 8699-8721, December.
    4. Schweitzer, Heike & Fetzer, Thomas & Peitz, Martin, 2016. "Digitale Plattformen: Bausteine für einen künftigen Ordnungsrahmen," ZEW Discussion Papers 16-042, ZEW - Leibniz Centre for European Economic Research.
    5. Estrin, Saul & Khavul, Susanna & Wright, Mike, 2022. "Soft and hard information in equity crowdfunding: network effects in the digitalization of entrepreneurial finance," LSE Research Online Documents on Economics 109808, London School of Economics and Political Science, LSE Library.
    6. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
    7. Lefouili, Yassine & Toh, Ying Lei & Madio, Leonardo, 2017. "Privacy Regulation and Quality-Enhancing Innovation," TSE Working Papers 17-795, Toulouse School of Economics (TSE), revised Jul 2023.
    8. Appel, Gil & Libai, Barak & Muller, Eitan & Shachar, Ron, 2020. "On the monetization of mobile apps," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 93-107.
    9. Qiwei Han & Carolina Lucas & Emila Aguiar & Patrícia Macedo & Zhenze Wu, 2023. "Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform," Electronic Commerce Research, Springer, vol. 23(3), pages 1701-1730, September.
    10. Yunhyoung Kim & Jeonghoon Mo, 2018. "Pricing of Digital Video Supply Chain: Free versus Paid Service on the Direct Distribution Channel," Sustainability, MDPI, vol. 11(1), pages 1-14, December.
    11. Tabares, Sabrina & Parida, Vinit & Visnjic, Ivanka, 2023. "Revenue models for digital services in the railway industry: A framework for choosing the right revenue model," Journal of Business Research, Elsevier, vol. 165(C).
    12. Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
    13. Florian Morath & Johannes Münster, 2018. "Online Shopping and Platform Design with Ex Ante Registration Requirements," Management Science, INFORMS, vol. 64(1), pages 360-380, January.
    14. Rakesh Shrivastava, 2021. "Free Services On The Net: Move From Barter To Money," Working papers 2021-38-08, Voice of Research.
    15. Rutz, Oliver & Aravindakshan, Ashwin & Rubel, Olivier, 2019. "Measuring and forecasting mobile game app engagement," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 185-199.
    16. Ribeiro-Navarrete, Samuel & Saura, Jose Ramon & Palacios-Marqués, Daniel, 2021. "Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    17. Li, Sen & Chen, Yan, 2023. "How nonfungible tokens empower business model innovation," Business Horizons, Elsevier, vol. 66(4), pages 543-554.
    18. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
    19. Janek Meyn & Michael Kandziora & Sönke Albers & Michel Clement, 2023. "Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 114-131, January.
    20. Chutian Wang & Bo Zhou & Yogesh V. Joshi, 2024. "Endogenous Consumption and Metered Paywalls," Marketing Science, INFORMS, vol. 43(1), pages 158-177, January.
    21. Ni Huang & Probal Mojumder & Tianshu Sun & Jinchi Lv & Joseph M. Golden, 2021. "Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request," Information Systems Research, INFORMS, vol. 32(3), pages 914-931, September.
    22. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    23. Julian Runge, & Stefan Wagner & Jörg Claussen & Daniel Klapper, 2016. "Freemium pricing: Evidence from a large-scale field experiment," ESMT Research Working Papers ESMT-16-06, ESMT European School of Management and Technology.
    24. Ana Isabel Torres & César Lapa Barros & Amélia Ferreira Silva & Ricardo Jorge Silva, 2022. "The Pay What You Want pricing strategy applied to digital products: an essay," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(5), pages 529-537, October.
    25. Stourm, Valeria & Bax, Eric, 2017. "Incorporating hidden costs of annoying ads in display auctions," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 622-640.
    26. Jian Pei, 2020. "A Survey on Data Pricing: from Economics to Data Science," Papers 2009.04462, arXiv.org, revised Nov 2020.
    27. Pankaj Chaudhary & Richelle Oakley DaSouza, 2024. "Consumer Readiness for Microtransactions in Digital Content Business Models," Businesses, MDPI, vol. 4(3), pages 1-18, September.
    28. Shmargad, Yotam & Watts, Jameson K.M., 2016. "When Online Visibility Deters Social Interaction: The Case of Digital Gifts," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 1-14.
    29. Tajvarpour, Mohammad Hossein & Pujari, Devashish, 2022. "The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals," Journal of Business Research, Elsevier, vol. 149(C), pages 123-138.
    30. Alfonso Vara-Miguel & Cristina Sánchez-Blanco & Charo Sádaba Chalezquer & Samuel Negredo, 2021. "Funding Sustainable Online News: Sources of Revenue in Digital-Native and Traditional Media in Spain," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    31. Enache, Andreea & Friberg, Richard & Wiklander, Magnus, 2023. "Demand for in-app purchases in mobile apps—A difference-in-difference approach," International Journal of Industrial Organization, Elsevier, vol. 88(C).
    32. Lee, Ju-Yeon & Fang, Eric & Kim, Jisu J. & Li, Xiaoling & Palmatier, Robert W., 2018. "The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues," Journal of Retailing, Elsevier, vol. 94(3), pages 247-264.

  6. Randall Lewis & David Reiley, 2014. "Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!," Quantitative Marketing and Economics (QME), Springer, vol. 12(3), pages 235-266, September.

    Cited by:

    1. Shun-Yang Lee & Julian Runge & Daniel Yoo & Yakov Bart & Anett Gyurak & J. W. Schneider, 2023. "COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses?," Papers 2307.09035, arXiv.org, revised Jan 2024.
    2. Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
    3. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
    4. Mucunska Palevska, Valentina & Novkovska, Blagica, 2018. "The Participation Of Ict In Activities Of Economic Subjects In Small Economy," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 9(2), pages 157-168.
    5. Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
    6. Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
    7. Caio Waisman & Brett R. Gordon, 2023. "Multi-cell experiments for marginal treatment effect estimation of digital ads," Papers 2302.13857, arXiv.org, revised Jan 2024.
    8. Tommaso M. Valletti & André Veiga, 2021. "Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising," CESifo Working Paper Series 8991, CESifo.
    9. Alexandre Chirat, 2022. "Consumer sovereignty in the digital society," EconomiX Working Papers 2022-25, University of Paris Nanterre, EconomiX.
    10. Yuheng Hu, 2021. "Characterizing Social TV Activity Around Televised Events: A Joint Topic Model Approach," INFORMS Journal on Computing, INFORMS, vol. 33(4), pages 1320-1338, October.
    11. Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd, 2020. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 789-804.
    12. Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
    13. Yen-Yao Wang & Chenhui Guo & Anjana Susarla & Vallabh Sambamurthy, 2021. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry," Information Systems Research, INFORMS, vol. 32(2), pages 582-604, June.
    14. Navdeep S. Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
    15. Fazio, Andrea & Reggiani, Tommaso & Scervini, Francesco, 2023. "Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge," Journal of Economic Psychology, Elsevier, vol. 96(C).
    16. Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018. "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 1-42, March.
    17. Maja Adena & Anselm Hager, 2024. "Does Online Fundraising Increase Charitable Giving? A Nationwide Field Experiment on Facebook," Rationality and Competition Discussion Paper Series 493, CRC TRR 190 Rationality and Competition.
    18. Osinga, Ernst C. & Zevenbergen, Menno & van Zuijlen, Mark W.G., 2019. "Do mobile banner ads increase sales? Yes, in the offline channel," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 439-453.
    19. Sasaki, Shusaku, 2019. "Majority size and conformity behavior in charitable giving: Field evidence from a donation-based crowdfunding platform in Japan," Journal of Economic Psychology, Elsevier, vol. 70(C), pages 36-51.
    20. Randall Lewis & David Reiley, 2014. "Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 147-159, March.
    21. Black, Bernard & Hollingsworth, Alex & Nunes, Letícia & Simon, Kosali, 2022. "Simulated power analyses for observational studies: An application to the Affordable Care Act Medicaid expansion," Journal of Public Economics, Elsevier, vol. 213(C).
    22. Mark, Tanya & Bulla, Jan & Niraj, Rakesh & Bulla, Ingo & Schwarzwäller, Wolfgang, 2019. "Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 528-541.
    23. Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao, 2014. "How do firms make money selling digital goods online?," Marketing Letters, Springer, vol. 25(3), pages 331-341, September.
    24. Sahni, Navdeep S. & Nair, Harikesh S., 2017. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Research Papers repec:ecl:stabus:3395, Stanford University, Graduate School of Business.
    25. Stephan Seiler & Song Yao, 2017. "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 241-278, September.
    26. Miroslav Mandić & Iva Gregurec & UgljeÅ¡a Vujović, 2023. "Measuring the Effectiveness of Online Sales by Conducting A/B Testing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 223-249.
    27. Xingyue Zhang & Yuliang Yao, 2020. "How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 509-525, March.
    28. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
    29. Joel Barajas & Ram Akella & Marius Holtan & Aaron Flores, 2016. "Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces," Marketing Science, INFORMS, vol. 35(3), pages 465-483, May.
    30. Alexander Bleier & Maik Eisenbeiss, 2015. "Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where," Marketing Science, INFORMS, vol. 34(5), pages 669-688, September.
    31. Anja Lambrecht & Catherine Tucker & Caroline Wiertz, 2018. "Advertising to Early Trend Propagators: Evidence from Twitter," Marketing Science, INFORMS, vol. 37(2), pages 177-199, March.
    32. Lesley Chiou & Catherine E. Tucker, 2022. "How Do Restrictions on Advertising Affect Consumer Search?," Management Science, INFORMS, vol. 68(2), pages 866-882, February.
    33. Randall Lewis & Justin M. Rao & David H. Reiley, 2013. "Measuring the Effects of Advertising: The Digital Frontier," NBER Working Papers 19520, National Bureau of Economic Research, Inc.
    34. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
    35. Caio Waisman & Navdeep S. Sahni & Harikesh S. Nair & Xiliang Lin, 2019. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms," Papers 1903.11198, arXiv.org, revised Feb 2024.
    36. Jinping Hu, 2023. "Customer feature selection from high-dimensional bank direct marketing data for uplift modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 160-171, June.
    37. Garrett A. Johnson & Randall A. Lewis & David H. Reiley, 2017. "When Less Is More: Data and Power in Advertising Experiments," Marketing Science, INFORMS, vol. 36(1), pages 43-53, January.
    38. Brett R. Gordon & Florian Zettelmeyer & Neha Bhargava & Dan Chapsky, 2019. "A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook," Marketing Science, INFORMS, vol. 38(2), pages 193-225, March.
    39. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    40. Taku Moriyama & Masashi Kuwano, 2022. "Causal inference for contemporaneous effects and its application to tourism product sales data," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 250-260, September.
    41. Anja Lambrecht & Kanishka Misra, 2017. "Fee or Free: When Should Firms Charge for Online Content?," Management Science, INFORMS, vol. 63(4), pages 1150-1165, April.
    42. Vaid, Shashank & Ahearne, Michael & Honig, Benson & Krause, Ryan, 2023. "Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies," Journal of Business Research, Elsevier, vol. 159(C).
    43. Lesscher, Lisan & Lobschat, Lara & Verhoef, Peter C., 2021. "Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 678-697.
    44. Jasjit Singh & Nina Teng & Serguei Netessine, 2019. "Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform," Management Science, INFORMS, vol. 65(2), pages 913-932, February.
    45. Tingting Nian & Yuheng Hu & Cheng Chen, 2021. "Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising," Information Systems Research, INFORMS, vol. 32(2), pages 605-632, June.
    46. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
    47. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019. "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 257-323, September.
    48. Timoumi, Ahmed & Gangwar, Manish & Mantrala, Murali K., 2022. "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research," Journal of Retailing, Elsevier, vol. 98(1), pages 133-151.
    49. Johannes Hermle & Giorgio Martini, 2022. "Valid and Unobtrusive Measurement of Returns to Advertising through Asymmetric Budget Split," Papers 2207.00206, arXiv.org.
    50. Stephan Seiler & Song Yao & Wenbo Wang, 2017. "Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment," Marketing Science, INFORMS, vol. 36(6), pages 838-861, November.
    51. Abubaker A AB Shaouf, 2018. "Revising the Effects of Online Advertising Attributes on Consumer Processing and Response," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 39-53, March.
    52. Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2023. "Predictive Incrementality by Experimentation (PIE) for Ad Measurement," Papers 2304.06828, arXiv.org.
    53. Darius Schlangenotto & Dennis Kundisch & Nancy V. Wünderlich, 2018. "Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 407-421, November.
    54. Méndez-Suárez, Mariano & Monfort, Abel, 2020. "The amplifying effect of branded queries on advertising in multi-channel retailing," Journal of Business Research, Elsevier, vol. 112(C), pages 254-260.
    55. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018. "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers 1810.07783, arXiv.org.
    56. Garrett Johnson & Julian Runge & Eric Seufert, 2022. "Privacy-Centric Digital Advertising: Implications for Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 49-54, June.
    57. Lingxiao Wang & Wenying Li & Yuqing Zheng, 2024. "Does the advertising of plant‐based burgers attract meat consumers? The influence of new product advertising on consumer responses," Agribusiness, John Wiley & Sons, Ltd., vol. 40(3), pages 680-698, July.
    58. Catherine E. Tucker, 2015. "The Reach and Persuasiveness of Viral Video Ads," Marketing Science, INFORMS, vol. 34(2), pages 281-296, March.
    59. Lesley Chiou & Catherine Tucker, 2018. "Fake News and Advertising on Social Media: A Study of the Anti-Vaccination Movement," NBER Working Papers 25223, National Bureau of Economic Research, Inc.

  7. Hausman, Jerry & Lewis, Randall & Menzel, Konrad & Newey, Whitney, 2011. "Properties of the CUE estimator and a modification with moments," Journal of Econometrics, Elsevier, vol. 165(1), pages 45-57.

    Cited by:

    1. Meijer, Erik & Spierdijk, Laura & Wansbeek, Tom, 2017. "Consistent estimation of linear panel data models with measurement error," Journal of Econometrics, Elsevier, vol. 200(2), pages 169-180.
    2. Stéphane Bonhomme & Martin Weidner, 2020. "Minimizing Sensitivity to Model Misspecification," CeMMAP working papers CWP37/20, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
    3. Pierre Chausse, 2017. "Regularized Empirical Likelihood as a Solution to the No Moment," Working Papers 1708, University of Waterloo, Department of Economics, revised Nov 2017.
    4. Stéphane Bonhomme & Martin Weidner, 2022. "Minimizing sensitivity to model misspecification," Quantitative Economics, Econometric Society, vol. 13(3), pages 907-954, July.
    5. Marine Carrasco & Guy Tchuente, 2015. "Efficient estimation with many weak instruments using regularization techniques," Studies in Economics 1517, School of Economics, University of Kent.
    6. Guy Tchuente & Marine Carrasco, 2013. "Regularized LIML for many instruments," CIRANO Working Papers 2013s-20, CIRANO.
    7. Rachida Ouysse, 2014. "On the performance of block-bootstrap continuously updated GMM for a class of non-linear conditional moment models," Computational Statistics, Springer, vol. 29(1), pages 233-261, February.
    8. Dakyung Seong, 2022. "Binary response model with many weak instruments," Papers 2201.04811, arXiv.org, revised Jun 2024.
    9. Chaudhuri, Saraswata & Renault, Eric, 2020. "Score tests in GMM: Why use implied probabilities?," Journal of Econometrics, Elsevier, vol. 219(2), pages 260-280.
    10. Seo, Myung Hwan & Shin, Yongcheol, 2016. "Dynamic panels with threshold effect and endogeneity," Journal of Econometrics, Elsevier, vol. 195(2), pages 169-186.
    11. Naoto Kunitomo & Michael McAleer & Yoshihiko Nishiyama, 2010. "Moment Restriction-based Econometric Methods: An Overview," KIER Working Papers 734, Kyoto University, Institute of Economic Research.
    12. Tryphonides, Andreas, 2017. "Conditional moment restrictions and the role of density information in estimated structural models," SFB 649 Discussion Papers 2017-016, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.

Chapters

  1. Randall Lewis & Justin M. Rao & David H. Reiley, 2015. "Measuring the Effects of Advertising: The Digital Frontier," NBER Chapters, in: Economic Analysis of the Digital Economy, pages 191-218, National Bureau of Economic Research, Inc.
    See citations under working paper version above.Sorry, no citations of chapters recorded.
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