The Pay What You Want pricing strategy applied to digital products: an essay
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DOI: 10.1057/s41272-021-00355-6
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Cited by:
- Egbert, Henrik & Greiff, Matthias, 2023. "Pay-What-You-Want für öffentliche Güter: Eine Fallstudie zu vhs.wissen live [Pay-What-You-Want and Public Goods: a case study of vhs.wissen live]," MPRA Paper 118432, University Library of Munich, Germany.
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Keywords
Pricing strategy; Pay What You Want; Digital products; Sales revenue; Cost structure;All these keywords.
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