Freemium pricing: Evidence from a large-scale field experiment
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- Yunke Mai & Bin Hu, 2023. "Optimizing Free-to-Play Multiplayer Games with Premium Subscription," Management Science, INFORMS, vol. 69(6), pages 3437-3456, June.
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More about this item
Keywords
freemium; pricing; digitization; field experimentation;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-EXP-2017-02-12 (Experimental Economics)
- NEP-HRM-2017-02-12 (Human Capital and Human Resource Management)
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