Demand for in-app purchases in mobile apps—A difference-in-difference approach
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DOI: 10.1016/j.ijindorg.2023.102945
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More about this item
Keywords
Freemium; Demand estimation; Mobile app markets; Platforms;All these keywords.
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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