Category expansion through cross-channel demand spillovers
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DOI: 10.1016/j.ijresmar.2023.05.002
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More about this item
Keywords
Demand spillovers; Channels; Retail; Consumption cues; Habit formation;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
- D62 - Microeconomics - - Welfare Economics - - - Externalities
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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