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Essays on the role and effects of advertising

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  • He, Chen

    (Tilburg University, School of Economics and Management)

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  • He, Chen, 2018. "Essays on the role and effects of advertising," Other publications TiSEM 47a3272a-54f1-4a90-9714-c, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:47a3272a-54f1-4a90-9714-ccd47c0235e0
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    8. Kenneth C. Wilbur & Linli Xu & David Kempe, 2013. "Correcting Audience Externalities in Television Advertising," Marketing Science, INFORMS, vol. 32(6), pages 892-912, November.
    9. Chen He & Tobias J. Klein, 2023. "Advertising as a Reminder: Evidence from the Dutch State Lottery," Marketing Science, INFORMS, vol. 42(5), pages 892-909, September.
    10. Verboven, Frank & De Groote, Olivier, 2016. "Subsidies and Myopia in Technology Adoption: Evidence from Solar Photovoltaic Systems," CEPR Discussion Papers 11438, C.E.P.R. Discussion Papers.
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    14. Ackerberg, Daniel A, 2001. "Empirically Distinguishing Informative and Prestige Effects of Advertising," RAND Journal of Economics, The RAND Corporation, vol. 32(2), pages 316-333, Summer.
    15. C. Clark & Ulrich Doraszelski & Michaela Draganska, 2009. "The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 207-236, June.
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