Personalization in Email Marketing: The Role of Non-informative Advertising Content
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- Navdeep S. Sahni & S. Christian Wheeler & Pradeep Chintagunta, 2018. "Personalization in Email Marketing: The Role of Noninformative Advertising Content," Marketing Science, INFORMS, vol. 37(2), pages 236-258, March.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-EXP-2016-10-09 (Experimental Economics)
- NEP-MKT-2016-10-09 (Marketing)
- NEP-PAY-2016-10-09 (Payment Systems and Financial Technology)
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