Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?
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DOI: 10.1016/j.jhealeco.2017.06.003
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Journal of Health Economics, Elsevier, vol. 68(C).
- Dhaval M. Dave & Daniel Dench & Michael Grossman & Donald S. Kenkel & Henry Saffer, 2018. "Does E-Cigarette Advertising Encourage Adult Smokers to Quit?," NBER Working Papers 24277, National Bureau of Economic Research, Inc.
- Brown, Jessica H., 2023. "The impact of a long-term care information campaign on insurance coverage," Journal of Health Economics, Elsevier, vol. 92(C).
- Margarita De-Miguel-Guzmán & Carlos Ronquillo-Bolaños & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2020. "Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 27-46.
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More about this item
Keywords
Vitamins; Advertising; Consumer behavior;All these keywords.
JEL classification:
- I12 - Health, Education, and Welfare - - Health - - - Health Behavior
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
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