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Content
2021
- 185-189 Negotiation Management Tools
In: Successful Management Strategies and Tools
by Marc Helmold
- 185-193 SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes
In: Managing Industrial Services
by Philipp Schmid
- 185-197 Symbolic Capital
In: Capital, Systems, and Objects
by Richard Thomas Watson
- 185-203 Project Management
In: The Lean Healthcare Handbook
by Thomas Pyzdek
- 187-198 Sports Sponsorship Contracts
In: Managing Sports Teams
by André-M. Szesny
- 189-192 Dr. João Freire on Place Branding in Portugal and the Middle East
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 189-202 Enabling Data-Based Applications in Manufacturing
In: Global Manufacturing Management
by Paul Buess
- 189-210 To Brand or Not to Brand: An Introduction to B2B Branding
In: B2B Marketing
by Kirsten Juliet Ives & Vera Müllner
- 189-246 Reinventing the Wheel! The Witten Model of Family Strategy Development
In: The Two Sides of the Business Family
by Arist von Schlippe & Tom A. Rüsen & Torsten Groth
- 191-201 Scenarios of Real-Estate-Backed Securitization and Financing
In: Understanding China’s Real Estate Markets
by Dave Chiou
- 191-201 Scenarios of Real Estate-Backed Securitization and Financing
In: Understanding China’s Real Estate Markets
by Dave Chiou
- 191-204 Change Management Tools
In: Successful Management Strategies and Tools
by Marc Helmold
- 191-206 The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges
In: Corporate Sustainability in Practice
by Cristiano Busco & Elena Sofra
- 191-225 Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues
In: AI for the Good
by Matthias Groß
- 193-195 Outlook of New Work 2030
In: New Work, Transformational and Virtual Leadership
by Marc Helmold
- 193-196 Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 193-197 Minimum Interest Calculation
In: Pricing Export Credit
by Claudio Franzetti
- 193-207 Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home
In: Creating Innovation Spaces
by Alexander Ruthemeier
- 193-239 Patent Management in New Technology Environments
In: Patent Management
by Oliver Gassmann & Martin A. Bader & Mark James Thompson
- 195-201 Value Co-creation as Key to Customer Satisfaction in Digital Services Sales
In: Managing Industrial Services
by Rubén André Lorenzo
- 195-212 TBM for a B2B Marketing Department: Case Study SME
In: Template-based Management
by Uwe G. Seebacher
- 197-202 Jose Filipe Torres on the Branding and Digital Reputation of Countries
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 197-209 Symbolic Capital
In: Capital, Systems, and Objects
by Richard Thomas Watson & Saji K. Mathew
- 199-204 Comparison with OECD Arrangement
In: Pricing Export Credit
by Claudio Franzetti
- 199-215 Winner-Takes-All Dynamics
In: Platform Business Models
by R. Srinivasan
- 199-217 Criminal Law and Sports
In: Managing Sports Teams
by André-M. Szesny
- 201-218 Capital and Systems Measurement
In: Capital, Systems, and Objects
by Richard Thomas Watson
- 203-205 José Pablo Arango Calle on Country Branding in Colombia
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 203-214 Applications of a Digital Twin for the Use of Compressed Air Stations: Concepts and Methods for Model-Based Automatic Planning, Design, Control, and Analysis of Compressed Air Stations
In: Managing Industrial Services
by Florian Wagner
- 203-217 Managing Manufacturing Network Performance
In: Global Manufacturing Management
by Dominik Remling
- 203-219 The Development of REIT Markets in Greater China
In: Understanding China’s Real Estate Markets
by Bing Zhu
- 203-219 The Development of REIT Markets in Greater China
In: Understanding China’s Real Estate Markets
by Bing Zhu
- 203-225 Digital Transformation of the Automotive Industry Through Collaboration Hubs
In: Digitalization Cases Vol. 2
by Anders Hjalmarsson Jordanius & Gustaf Juell-Skielse & Hanna Rydehell
- 205-211 Innovation Management
In: Successful Management Strategies and Tools
by Marc Helmold
- 205-219 Other Pricing
In: Pricing Export Credit
by Claudio Franzetti
- 205-222 Kaizen Events
In: The Lean Healthcare Handbook
by Thomas Pyzdek
- 205-237 Development Process for Smart Service Strategies: Grasping the Potentials of Digitalization for Servitization
In: Digitalization
by Christian Koldewey & Jürgen Gausemeier & Roman Dumitrescu & Hans Heinrich Evers & Maximilian Frank & Jannik Reinhold
- 207-210 Juan Carlos Belloso on City Branding and the Case of Barcelona
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 207-223 Sustainable Supply Chain Management
In: Corporate Sustainability in Practice
by Marco Formentini
- 209-219 The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany
In: Creating Innovation Spaces
by Roman Grinblat
- 211-216 Dr. Magdalena Florek on Place Marketing and Brand Equity
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 211-227 Marketing Automation: Defining the Organizational Framework
In: B2B Marketing
by Alexander Mrohs
- 213-219 Glossary of Management Terms
In: Successful Management Strategies and Tools
by Marc Helmold
- 213-228 Science for System Development and Evolution
In: Technology for Innovation
by Isak Bukhman
- 213-231 The Measurement of Capital
In: Capital, Systems, and Objects
by Richard Thomas Watson & Saji K. Mathew
- 213-232 TBM for Technical Sales: Case Study Manufacturing Industry
In: Template-based Management
by Uwe G. Seebacher
- 217-219 Malcolm Allan on City Branding and Placemaking in Great Britain
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 217-241 Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem
In: Platform Business Models
by R. Srinivasan
- 219-228 The Measurement of Systems
In: Capital, Systems, and Objects
by Richard Thomas Watson
- 219-231 Operations Research in International Manufacturing Networks
In: Global Manufacturing Management
by Martin Benfer & Sina Peukert & Gisela Lanza
- 219-236 Relationship Management in Sports (Sponsorship)
In: Managing Sports Teams
by Stefan Walzel
- 221-223 Conclusions
In: Pricing Export Credit
by Claudio Franzetti
- 221-225 Dr. Marta Hereźniak on Place Brand Effectiveness
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 221-233 Start-Ups Meet SMEs
In: Creating Innovation Spaces
by Michael Krause
- 221-240 Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
In: Understanding China’s Real Estate Markets
by Christina Gaw
- 221-240 Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
In: Understanding China’s Real Estate Markets
by Christina Gaw
- 223-243 A3 Thinking
In: The Lean Healthcare Handbook
by Thomas Pyzdek
- 225-266 Governing the Public—Management to Others
In: Principles of Chinese Management
by Haibo Hu
- 227-231 Dr. Martin Boisen on Place Brand Management
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 227-247 A Two-Sided Approach for Digital Innovation at SCHOTT
In: Digitalization Cases Vol. 2
by Anna-Maria Oberländer & Bastian Stahl & Laura Watkowski & Sabrina Braadt & Peter Scherer
- 227-251 Ethical AI Implementation
In: AI for the Good
by Stefan H. Vieweg
- 229-236 Substance–Field Modeling and Analysis
In: Technology for Innovation
by Isak Bukhman
- 229-240 Low-Cost Carriers and Impacts on Revenue Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 229-245 Marketing Automation: Exploring the Process Model for Implementation
In: B2B Marketing
by Lutz Klaus
- 233-238 Dr. Natasha Grand on Creating Place Identity
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 233-242 The Measurement of Systems
In: Capital, Systems, and Objects
by Richard Thomas Watson & Saji K. Mathew
- 233-246 The Role of the Plant Leaders
In: Global Manufacturing Management
by Michael Wiech
- 233-256 TBM for Business Intelligence: Showcase High-Tech Industry
In: Template-based Management
by Uwe G. Seebacher
- 235-258 The Five Elements of AI to Leverage Data and Dominate Your Industry
In: Creating Innovation Spaces
by Alexander Thamm
- 237-260 Accounting and Sports
In: Managing Sports Teams
by Tomas Hjelström
- 237-371 System of Standard Solutions
In: Technology for Innovation
by Isak Bukhman
- 239-244 Dr. Oliver Zöllner on Place Branding in Germany
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 239-254 Problem Structuring to Enable Innovation in Business/IT Projects
In: Digitalization
by Tatiana Porté & Gil Regev & Alain Wegmann
- 241-257 Useful Information for Practitioners
In: Patent Management
by Oliver Gassmann & Martin A. Bader & Mark James Thompson
- 241-269 Offer Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 243-255 Platform Envelopment
In: Platform Business Models
by R. Srinivasan
- 243-266 Sustainable Buildings and Practice in China
In: Understanding China’s Real Estate Markets
by Sean Chiao & Nancy F. Lin
- 243-266 Sustainable Buildings and Practice in China
In: Understanding China’s Real Estate Markets
by Sean Chiao & Nancy F. Lin
- 245-251 Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 247-269 Successful Lead Management: Nothing’s Gonna Stop Us Now
In: B2B Marketing
by Stephan Wenger
- 249-267 Lohmar | Digital | For Everyone
In: Digitalization Cases Vol. 2
by Cindy Schaefer & Kristina Lemmer & Stephan Weber & Philipp Kukula & Bjoern Niehaves
- 249-268 Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach
In: Global Manufacturing Management
by Holger Feldhege & Xue-Zhi Liu & Dominik Remling
- 253-257 Rebecca Smith on Country Branding in New Zealand
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 257-262 What You Can Achieve With TBM
In: Template-based Management
by Uwe G. Seebacher
- 257-276 Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs
In: Digitalization
by Andrea Meier
- 257-276 Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
In: Platform Business Models
by R. Srinivasan
- 259-262 Dr. Robert Govers on the Origins and Future of Place Branding
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 259-279 Leveraging the Human Factor through Holarchy: A Case Study
In: Creating Innovation Spaces
by Habib Lesevic
- 261-288 Funding of Professional Team Sports Organisations
In: Managing Sports Teams
by Kim Lachmann & Johannes Struckmeier
- 263-265 The Theorem on TBM
In: Template-based Management
by Uwe G. Seebacher
- 263-266 Dr. Sebastian Zenker on Place Marketing and City Branding in Europe
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 267-269 Dr. Sonya Hanna on Strategic Place Brand Management
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 267-271 Thoughts on China’s Real Estate Policies
In: Understanding China’s Real Estate Markets
by Baoxing Qiu
- 267-271 Thoughts on China’s Real Estate Policies
In: Understanding China’s Real Estate Markets
by Baoxing Qiu
- 267-301 Dealing with the Things—Management to Transaction
In: Principles of Chinese Management
by Haibo Hu
- 269-284 Global Manufacturing at CLAAS: From a Local-for-Local Structure Toward Network Excellence
In: Global Manufacturing Management
by Hendrik Schellmann & Christian Köbke
- 271-277 Competitive Revenue Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 271-277 Dr. Stella Kladou on How Culture Impacts City Branding
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 271-283 Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator
In: B2B Marketing
by Boris Ringwald
- 271-287 Approaching Digitalization at an SME Manufacturing Service Provider
In: Digitalization Cases Vol. 2
by Michael Reiner Kamm & Charlotte Wehking & Lena Franziska Kaiser & Markus Otto & Jan vom Brocke
- 273-280 Minding the Strategies: A Progressive Development Model
In: Understanding China’s Real Estate Markets
by Haijun Xia
- 273-280 Minding the Strategies: A Progressive Development Model
In: Understanding China’s Real Estate Markets
by Haijun Xia
- 277-286 Complementary Business Models
In: Platform Business Models
by R. Srinivasan
- 277-290 Identifying Barriers for Digital Transformation in the Public Sector
In: Digitalization
by Linn Slettum Bjerke-Busch & Arild Aspelund
- 279-284 Todd Babiak on Meaningful Place Branding and Storytelling
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 279-284 Agency Revenue Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 281-288 China’s Housing Markets
In: Understanding China’s Real Estate Markets
by Tobias Just & Hannah Levinger
- 281-288 China’s Housing Markets
In: Understanding China’s Real Estate Markets
by Tobias Just & Hannah Levinger
- 281-291 Designing a Corporate Accelerator: Enabling the Collaboration of Incumbent Companies and Start-ups to Foster Innovation
In: Creating Innovation Spaces
by Marcel Engelmann
- 285-289 Tom Buncle on Destination Branding, Tourism, and Crisis Recovery
In: An Insider’s Guide to Place Branding
by Florian Kaefer
- 285-292 The Last Frontier: Individual Seat Pricing
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 285-300 Applying a Regional Manufacturing Network Analysis for PALFINGER
In: Global Manufacturing Management
by Martin Friedl
- 285-315 User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey
In: B2B Marketing
by Fabienne Halb & Uwe G. Seebacher
- 287-313 QWIKCILVER™ and WOOHOO™: Developing a Complementary Platform
In: Platform Business Models
by R. Srinivasan
- 289-298 Hotel Markets and Development in China
In: Understanding China’s Real Estate Markets
by Michael A. Crawford
- 289-298 Hotel Markets and Development in China
In: Understanding China’s Real Estate Markets
by Michael A. Crawford
- 289-303 Digitalizing Water Bill Payments
In: Digitalization Cases Vol. 2
by Ransford Mensah & Aileen Cater-Steel & Mark Toleman
- 289-322 Controlling in Professional Team Sports Organisations
In: Managing Sports Teams
by Claudio Kasper
- 291-303 Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19
In: Digitalization
by Christian Ravn Haslam & Sabine Madsen & Jeppe Agger Nielsen
- 293-304 Leadership in Transformation: How to Lead in the Digital Era?
In: Creating Innovation Spaces
by Dana Goldhammer
- 293-312 Influence of Revenue Management on the Airline Business Process
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 299-305 The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
In: Understanding China’s Real Estate Markets
by Hui Zuo
- 299-305 The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
In: Understanding China’s Real Estate Markets
by Hui Zuo
- 301-316 Network Optimization in 5-Year Cycles at Lapp Group
In: Global Manufacturing Management
by Georg Stawowy & Boris Katic & Dominik Remling
- 303-342 Zhi Yuan-Management of Personal Relationship
In: Principles of Chinese Management
by Haibo Hu
- 305-312 Selecting, Combining, and Cultivating Digital Ecosystems in a Digital Ecosphere
In: Digitalization
by Claus A. Foss Rosenstand
- 305-315 How to Exploit Me as Much as Possible
In: Creating Innovation Spaces
by Tamim Al-Marie
- 305-325 Impact of the Digital Transformation on the Transformation of the Workforce
In: Digitalization Cases Vol. 2
by Nils Schaupensteiner & Sophia González & Judith Borgmann
- 313-331 The Pro-Poor Digitalisation Canvas: Shaping Innovation Towards SDGs 1 and 10
In: Digitalization
by Malte Jütting & Franka Blumrich & Svenja Lemke
- 313-337 Artificial Intelligence and Emerging Technologies in Travel
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 315-328 Contemporary Issues in Platforms
In: Platform Business Models
by R. Srinivasan
- 317-326 An Entrepreneurial Approach to Designing Innovation Space
In: Creating Innovation Spaces
by Jamshid Alamuti
- 317-334 Holistic Manufacturing Network Management Approach at Jenoptik AG: Light and Production Division
In: Global Manufacturing Management
by Richard Hummel
- 317-341 Content Marketing Process: Embrace Art and Science
In: B2B Marketing
by Łukasz Kosuniak
- 323-340 Media Strategies in the Sports Media Sector
In: Managing Sports Teams
by Christoph Bertling
- 327-333 Augmenting Machine-Human Intelligence with Human-in-the-Loop
In: Creating Innovation Spaces
by Karina Grosheva
- 327-342 The Springest Story: How IT Enables Holacratic Organizations
In: Digitalization Cases Vol. 2
by Bastian Wurm & Reinald A. Minnaar & Jan Mendling & Matt Hallmann & Saimir Bala & Waldemar Kremser & Erik Strauss
- 329-346 JOSEPHS®: the Service Manufactory
In: Platform Business Models
by R. Srinivasan
- 335-349 Global Traceability as a Competitive Advantage: The Model-Based Approach of a Tier-1 Automotive Supplier
In: Global Manufacturing Management
by Fabian Liebetrau
- 335-349 Digital Needs Diversity: Innovation and Digital Leadership from a Female Managers’ Perspective
In: Digitalization
by Anne E. Gfrerer & Lars Rademacher & Stefan Dobler
- 335-351 Innovation Spaces in the Global Environment
In: Creating Innovation Spaces
by Karl H. Ohlberg
- 339-345 Future State
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod
- 341-353 Between the Dissolution of Boundaries and Distinction
In: Managing Sports Teams
by Christoph Bertling
- 343-361 Digital Kaizen at FPT Software: Principles and Practices for Digital Transformations
In: Digitalization Cases Vol. 2
by Duy Dang-Pham & Ai-Phuong Hoang & Diem-Trang Vo & Quang Tran Duc Tri
- 343-366 Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing
In: B2B Marketing
by Olaf Mörk
- 343-381 Situational Governance-Management of Specific Situation
In: Principles of Chinese Management
by Haibo Hu
- 351-369 Developing Creative Leaders: Learner’s Reflections on Methodology and Pedagogy
In: Digitalization
by Detlef Reis & Brian Hunt
- 355-370 Media and Personality Law
In: Managing Sports Teams
by Michael Schmittmann
- 363-379 Cultivating Digital Transformation at Arcadis
In: Digitalization Cases Vol. 2
by Lieselot Danneels & Stijn Viaene & Joachim Van den Bergh & Carolyn Moore
- 367-391 Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World
In: B2B Marketing
by Alexandra Ender
- 371-380 An Integrated Approach to Digital Implementation: TOSC-Model and DPSEC-Circle
In: Digitalization
by Daniel R. A. Schallmo & Christopher A. Williams
- 373-383 The Method of Simulation by Little Manikins
In: Technology for Innovation
by Isak Bukhman
- 381-395 Challenges, Lessons and Methods for Developing Values-Based Intrapreneurial Culture
In: Digitalization
by Jakub Kruszelnicki & Henning Breuer
- 381-399 Becoming a Data-Driven Company
In: Digitalization Cases Vol. 2
by Christoph Buck & Christopher van Dun & Rocco Huber & Jan Jöhnk & Markus Birkel
- 385-428 The Algorithm for Inventive Problem Solving (ARIZ-85C)
In: Technology for Innovation
by Isak Bukhman
- 393-418 From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
In: B2B Marketing
by Jonathan Barrett & Mark Herten
- 397-407 A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation
In: Digitalization
by Christoph Haag & Florian Nögel & Kai Krampe
- 401-421 Governance for a Multinational ERP Program in a Decentralized Organization
In: Digitalization Cases Vol. 2
by Caroline Kiselev & Patrick Langenegger
- 409-420 Success Factors when Implementing Innovation Teams
In: Digitalization
by Mikael J. Johnsson & Ewa Svensson & Kristina Swenningsson
- 419-435 Strategic Account-Based Marketing: How to Tame This Beast
In: B2B Marketing
by Andy Bacon
- 421-426 Fly the Flag, How to Innovate Management Practices for the “Best in the World”
In: Digitalization
by Maria Vittoria Colucci & Anna Forciniti
- 429-432 Root-Cause Analysis
In: Technology for Innovation
by Isak Bukhman
- 433-450 Value Methodology
In: Technology for Innovation
by Isak Bukhman
- 437-461 Social Media in B2B: The New Kids on the Block
In: B2B Marketing
by Connor Moseler & Olaf Mörk
- 451-466 Function Modeling and Analysis and Trimming Method
In: Technology for Innovation
by Isak Bukhman
- 463-483 Social Selling in B2B: How to Get Jump Started
In: B2B Marketing
by Beatrice Ermer & Jens Kleine
- 467-483 Technology for Innovation: Strategy of System Development and Related Problem-Solving
In: Technology for Innovation
by Isak Bukhman
- 485-502 Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media
In: B2B Marketing
by Markus Weinländer
- 503-525 Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
In: B2B Marketing
by Nils Horstmann
- 529-543 Finding the Right Path: A B2B Marketing Journey SME Showcase
In: B2B Marketing
by Stefan Prath
- 545-557 Digital Transformation in Shipping: The Hapag-Lloyd Story
In: B2B Marketing
by Jenny Gruner
- 559-578 Choosing the Right Marketing Automation Platform: A SME Success Story
In: B2B Marketing
by Mariana Romero-Palma
- 579-597 How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry
In: B2B Marketing
by Beatrice Ermer & Sabrina Weiß & Markus Niehaus
- 599-617 Marketing and Sales Excellence: A Practical Showcase for Organisations
In: B2B Marketing
by Stefan Schulz
- 619-639 Winning and Retaining Customers Successfully Through Lead Management: The Intralogistics Provider STILL Success Story
In: B2B Marketing
by Oliver Nolte & Sönke Caro
- 641-664 User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry
In: B2B Marketing
by Fabienne Halb & Uwe G. Seebacher
- 665-684 Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence
In: B2B Marketing
by Klara Gölles & Uwe G. Seebacher
- 685-698 Central Business Intelligence: A Lean Development Process for SMEs
In: B2B Marketing
by Lukas Strohmeier
- 699-715 From Zero to Hero: B2C Practice as Revenue Generator in B2B
In: B2B Marketing
by Mike Kleinemaß
- 717-734 365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide
In: B2B Marketing
by Miroslav Negovan & Uwe G. Seebacher
- 737-745 What Did This Guidebook Present, and Where Does It Go from Here?
In: B2B Marketing
by Uwe G. Seebacher
2020
Printed from https://ideas.repec.org/s/spr/mgmchp11.html
