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Digital Needs Diversity: Innovation and Digital Leadership from a Female Managers’ Perspective

In: Digitalization

Author

Listed:
  • Anne E. Gfrerer

    (University of Innsbruck)

  • Lars Rademacher

    (Darmstadt University of Applied Sciences)

  • Stefan Dobler

    (Ludwigshafen University of Business and Society)

Abstract

Managers are increasingly facing various challenges associated with digital transformation and innovation. Organizations have to exploit businesses and explore new innovative ideas. They strive for digital leadership. However, literature demonstrates that the there is a lack in definition of the concept of digital leadership and its characteristics. At the same time, innovation theories demonstrate that, next to cognitive diversity, gender diversity in the management team provides assets that are needed for an impactful innovation and digitalization process. The main interest of our research is to explore the concept of digital leadership from the perspective of female managers. Based on a qualitative prestudy and a quantitative online survey with 90 female managers, our findings reveal skills and characteristics that digital leadership is composed of. We contribute to literature by expanding our knowledge of the concept of digital leadership and by exploring it from the viewpoint of female managers.

Suggested Citation

  • Anne E. Gfrerer & Lars Rademacher & Stefan Dobler, 2021. "Digital Needs Diversity: Innovation and Digital Leadership from a Female Managers’ Perspective," Management for Professionals, in: Daniel R. A. Schallmo & Joseph Tidd (ed.), Digitalization, edition 1, pages 335-349, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-69380-0_19
    DOI: 10.1007/978-3-030-69380-0_19
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