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Dr. Natasha Grand on Creating Place Identity

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

United Kingdom | Dr. Natasha Grand took on place branding after studying modern national ideologies at LSE, following a natural fascination with the power of that the sense of home and belonging holds over us. She co-founded the Institute for Identity in London in 2009 and has worked in regions and cities with a total population of over 20 million people since. Natasha established herself as a “therapist for nations,” with a specialty in finding purpose and common values for places with little sense of own identity. She speaks extensively on place identity, communication, traditions, and experiences.

Suggested Citation

  • Florian Kaefer, 2021. "Dr. Natasha Grand on Creating Place Identity," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 233-238, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_43
    DOI: 10.1007/978-3-030-67144-0_43
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