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Development Process for Smart Service Strategies: Grasping the Potentials of Digitalization for Servitization

In: Digitalization

Author

Listed:
  • Christian Koldewey

    (University of Paderborn)

  • Jürgen Gausemeier

    (University of Paderborn)

  • Roman Dumitrescu

    (University of Paderborn)

  • Hans Heinrich Evers

    (University of Paderborn)

  • Maximilian Frank

    (University of Paderborn)

  • Jannik Reinhold

    (University of Paderborn)

Abstract

Digitalization will significantly transform the product world of tomorrow. In conjunction with servitization, so-called smart services are gaining in importance. These are digital services that are based on the operational data of a product and aim to create added value. However, many companies have serious problems with the introduction of smart services. Although there is no shortage of promising business opportunities, there is often a lack of concepts on how companies can open up these new business segments and ensure sustainable competitiveness. Our paper shows how smart service strategies can be developed following five phases: (1) the strategic thrust is determined, (2) the smart service portfolio is planned, (3) the business model archetypes shaping the business architecture for smart services are developed, (4) the smart service organization is planned, (5) the results are merged into the smart service strategy.

Suggested Citation

  • Christian Koldewey & Jürgen Gausemeier & Roman Dumitrescu & Hans Heinrich Evers & Maximilian Frank & Jannik Reinhold, 2021. "Development Process for Smart Service Strategies: Grasping the Potentials of Digitalization for Servitization," Management for Professionals, in: Daniel R. A. Schallmo & Joseph Tidd (ed.), Digitalization, edition 1, pages 205-237, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-69380-0_12
    DOI: 10.1007/978-3-030-69380-0_12
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