IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-67144-0_46.html
   My bibliography  Save this book chapter

Rebecca Smith on Country Branding in New Zealand

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

New Zealand | Rebecca Smith is the Director of the New Zealand Story, a government-led business growth initiative to tell the story of what New Zealand has to offer and what makes the country unique. She is an optimistic, energetic, and experienced marketer and brand builder, having previously worked for Fonterra, Bank of New Zealand and Telecom NZ. Rebecca is a frequent speaker at industry events.

Suggested Citation

  • Florian Kaefer, 2021. "Rebecca Smith on Country Branding in New Zealand," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 253-257, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_46
    DOI: 10.1007/978-3-030-67144-0_46
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-67144-0_46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.