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Learning from the ad or relying on related attitudes: The moderating role of involvement

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  • Mazursky, David
  • Schul, Yaacov

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  • Mazursky, David & Schul, Yaacov, 1992. "Learning from the ad or relying on related attitudes: The moderating role of involvement," Journal of Business Research, Elsevier, vol. 25(1), pages 81-93, August.
    • Handle: RePEc:eee:jbrese:v:25:y:1992:i:1:p:81-93
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    Cited by:

    1. Scholten, Marc, 1996. "Lost and found: The information-processing model of advertising effectiveness," Journal of Business Research, Elsevier, vol. 37(2), pages 97-104, October.
    2. Ganzach, Yoav & Weber, Yaacov & Or, Pinchas Ben, 1997. "Message framing and buying behavior: On the difference between artificial and natural environment," Journal of Business Research, Elsevier, vol. 40(2), pages 91-95, October.

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