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A validity study of a measure of opinion leadership

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  • Goldsmith, Ronald E.
  • Desborde, Rene

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  • Goldsmith, Ronald E. & Desborde, Rene, 1991. "A validity study of a measure of opinion leadership," Journal of Business Research, Elsevier, vol. 22(1), pages 11-19, January.
    • Handle: RePEc:eee:jbrese:v:22:y:1991:i:1:p:11-19
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    Cited by:

    1. Röttgers, Dirk, 2016. "Conditional cooperation, context and why strong rules work — A Namibian common-pool resource experiment," Ecological Economics, Elsevier, vol. 129(C), pages 21-31.
    2. Thierry Warin & Nathalie de Marcellis-Warin & Antoine Troadec & William Sanger & Bertrand Nembot, 2014. "Un état des lieux sur les données massives," CIRANO Burgundy Reports 2014rb-01, CIRANO.
    3. Chen, Chih Ping & Weng, Ju-Yin & Yang, Chin-Sheng & Tseng, Fan-Mei, 2018. "Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 88-98.
    4. Romero-Rodríguez, Margarita E. & Rodríguez-Donate, M. Carolina & Hernández-García, M. Carmen & Rodríguez-Brito, M. Gracia, 2020. "Influence of opinion leadership identification criteria: The purchase of smartphones," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    5. Gentina, Elodie & Butori, Raphaëlle & Heath, Timothy B., 2014. "Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership," Journal of Business Research, Elsevier, vol. 67(2), pages 83-91.

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