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The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility

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  • Piercy, Nigel F.
  • Morgan, Neil A.

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  • Piercy, Nigel F. & Morgan, Neil A., 1994. "The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility," Journal of Business Research, Elsevier, vol. 29(3), pages 167-178, March.
    • Handle: RePEc:eee:jbrese:v:29:y:1994:i:3:p:167-178
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    Cited by:

    1. Temprano-García, Víctor & Rodríguez-Escudero, Ana Isabel & Rodríguez-Pinto, Javier, 2021. "Brand deletion implementation: The effect on performance of context and process factors," European Management Journal, Elsevier, vol. 39(1), pages 147-161.
    2. Julian Gould-Williams, 1999. "The Impact of Employee Performance Cues on Guest Loyalty, Perceived Value and Service Quality," The Service Industries Journal, Taylor & Francis Journals, vol. 19(3), pages 97-118, July.
    3. Theoharakis, Vasilis & Zheng, Yuyan & Zhang, Long, 2024. "Dynamic strategic marketing planning: The paradox of concurrently reconfiguring and implementing strategic marketing planning," Journal of Business Research, Elsevier, vol. 174(C).
    4. Bouncken, Ricarda B. & Fredrich, Viktor & Pesch, Robin, 2016. "Configurational answer to the ongoing riddle of formal and/or emergent planning practices," Journal of Business Research, Elsevier, vol. 69(9), pages 3609-3615.
    5. Anamaria-Cătălina Radu & Ivona Stoica (Răpan) & Aida Catanã & Andra-Victoria Radu & Monica-Lavinia Dan, 2021. "European Funds in Tourism Sustainability—A Case Study of Beneficiaries’ Satisfaction Regarding the Process of Accessing," Sustainability, MDPI, vol. 13(16), pages 1-13, August.
    6. Morgan, Robert E. & Strong, Carolyn A., 2003. "Business performance and dimensions of strategic orientation," Journal of Business Research, Elsevier, vol. 56(3), pages 163-176, March.
    7. Rapert, Molly Inhofe & Velliquette, Anne & Garretson, Judith A., 2002. "The strategic implementation process: evoking strategic consensus through communication," Journal of Business Research, Elsevier, vol. 55(4), pages 301-310, April.
    8. Yamashita, Yuko & 山下, 裕子 & Uehara, Wataru & 上原, 渉 & Fukutomi, Gen & 福冨, 言 & Sasaki, Masato & Fukuchi, Hiroyuki & 福地, 宏之, 2012. "Dynamism Inside The Mo Box: The Credibility Of Market Information As A Key Factor In Market Orientation," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 46(1), pages 65-79, October.
    9. Tommaso Pucci & Christian Simoni & Lorenzo Zanni, 2015. "Measuring the relationship between marketing assets, intellectual capital and firm performance," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 19(3), pages 589-616, August.
    10. Christian Homburg & Martin Artz & Jan Wieseke & Bernhard Schenkel, 2008. "Gestaltung und Erfolgsauswirkungen der Absatzplanung: Eine branchenübergreifende empirische Analyse," Schmalenbach Journal of Business Research, Springer, vol. 60(7), pages 634-670, November.

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