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A benefit segmentation of the major donor market

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  • Cermak, Dianne S. P.
  • File, Karen Maru
  • Prince, Russ Alan

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  • Cermak, Dianne S. P. & File, Karen Maru & Prince, Russ Alan, 1994. "A benefit segmentation of the major donor market," Journal of Business Research, Elsevier, vol. 29(2), pages 121-130, February.
    • Handle: RePEc:eee:jbrese:v:29:y:1994:i:2:p:121-130
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    Cited by:

    1. Bao, Jingyuan & Durango-Cohen, Elizabeth J. & Levontin, Liat & Durango-Cohen, Pablo L., 2022. "Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model," Journal of Business Research, Elsevier, vol. 151(C), pages 489-503.
    2. Florian Schreiber, 2017. "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, vol. 254(1), pages 365-399, July.
    3. Anubhav Gupta & Thomas Luke Spreen, 2024. "Do tax credits benefit charities? Evidence from two states," Contemporary Economic Policy, Western Economic Association International, vol. 42(1), pages 94-109, January.
    4. Huck, Steffen & Rasul, Imran, 2011. "Matched fundraising: Evidence from a natural field experiment," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 351-362, June.
    5. Sharp, Byron & Dawes, John & Victory, Kirsten, 2024. "The market-based assets theory of brand competition," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    6. Michel, Géraldine & Rieunier, Sophie, 2012. "Nonprofit brand image and typicality influences on charitable giving," Journal of Business Research, Elsevier, vol. 65(5), pages 701-707.
    7. Keith Walley & Paul Custance & Stephen Parsons, 2000. "UK consumer attitudes concerning environmental issues impacting the agrifood industry," Business Strategy and the Environment, Wiley Blackwell, vol. 9(6), pages 355-366, November.
    8. Supphellen, Magne & Nelson, Michelle R., 2001. "Developing, exploring, and validating a typology of private philanthropic decision making," Journal of Economic Psychology, Elsevier, vol. 22(5), pages 573-603, October.
    9. Chiara Carolina Donelli & Ruth Rentschler & Simone Fanelli & Boram Lee, 2023. "Philanthropy patterns in major Australian performing arts organizations," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1367-1396, December.
    10. Mehmet Fatih Demiral & Halil Åžen, 2016. "Integer Programming Model for Two-Centered Double Traveling Salesman Problem," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 2, ejes_v2_i.

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