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Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm

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  • Webster, Cynthia

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  • Webster, Cynthia, 1993. "Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm," Journal of Business Research, Elsevier, vol. 26(2), pages 111-131, February.
    • Handle: RePEc:eee:jbrese:v:26:y:1993:i:2:p:111-131
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    Cited by:

    1. Duygu Seckin Halac & Roberto Biloslavo & Cagri Bulut, 2013. "Marketing Culture and Perceived Customer Satisfaction in Non-Profit Service Organizations," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 27(2), pages 89-107.
    2. Ruth Stock-Homburg, 2008. "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, vol. 60(2), pages 124-152, March.
    3. Caroline Osuagwu, 2020. "Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 102-102, March.
    4. Piercy, Nigel F. & Harris, Lloyd C. & Lane, Nikala, 2002. "Market orientation and retail operatives' expectations," Journal of Business Research, Elsevier, vol. 55(4), pages 261-273, April.
    5. Shili Sun & Zhongcen Xu, 2012. "Cultural Values and Their Challenges for Enterprises," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(2), pages 68-73, March.

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