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Becoming market oriented

Author

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  • Lichtenthal, J. David
  • Wilson, David T.

Abstract

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Suggested Citation

  • Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
    • Handle: RePEc:eee:jbrese:v:24:y:1992:i:3:p:191-207
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    Citations

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    Cited by:

    1. Kok, Robert A.W. & Hillebrand, Bas & Biemans, Wim G., 2002. "Market-oriented product development as an organizational learning capability: findings from two cases," Research Report 02B13, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    2. Amparo Taulet, 2004. "Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 53-73, June.
    3. Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S., 1996. "An investigation of relationalism across a range of marketing relationships and alliances," Journal of Business Research, Elsevier, vol. 35(2), pages 139-151, February.
    4. Richard C. Becherer & John G. Maurer, 1997. "The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms," Entrepreneurship Theory and Practice, , vol. 22(1), pages 47-58, October.
    5. Rivera Camino, Jaime, 1997. "Análisis y expansión de la orientación al mercado: una validación empírica en empresas españolas," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    6. Izaskun AGIRRE & Pedro REINARES & Amaia AGIRRE, 2014. "Antecedents To Market Orientation In The Worker Cooperative Organization: The Mondragon Group," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(3), pages 387-408, September.
    7. Christophe Haon & David Gotteland & Alain Jolibert, 2009. "Orientation marché:comment l’aborder et que peut-on réellement en attendre ?," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 91-105, June.
    8. Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
    9. repec:dau:papers:123456789/10634 is not listed on IDEAS
    10. Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    11. Patrik Jangl, 2015. "Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 153-170.
    12. repec:dgr:rugsom:02b13 is not listed on IDEAS
    13. Yuan Li & YongFeng Sun & Yi Liu, 2006. "An empirical study of SOEs' market orientation in transitional China," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 93-113, March.

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