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Content
May 2022, Volume 50, Issue 3
- 521-537 The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
by Xiaomeng Fan & Fengyan Cindy Cai & Galen V. Bodenhausen - 538-562 Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
by Mehdi Nezami & Kapil R. Tuli & Shantanu Dutta - 563-585 Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways
by Fred Miao & Yi Zheng & Zhimei Zang & Douglas B. Grisaffe & Kenneth Evans - 586-614 A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
by Valerie Good & Douglas E. Hughes & Ahmet H. Kirca & Sean McGrath - 615-638 Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective
by Sebastian Forkmann & Ryan Mullins & Stephan C. Henneberg & Thomas L. Baker
March 2022, Volume 50, Issue 2
- 195-225 Marketing research on Mobile apps: past, present and future
by Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan - 226-251 Online influencer marketing
by Fine F. Leung & Flora F. Gu & Robert W. Palmatier - 252-271 Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
by Malika Malika & Durairaj Maheswaran & Shailendra Pratap Jain - 272-295 More than money: establishing the importance of a sense of purpose for salespeople
by Valerie Good & Douglas E. Hughes & Hao Wang - 296-323 Consumer authenticity seeking: conceptualization, measurement, and contingent effects
by Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas - 324-337 The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
by Rosanna K. Smith & Elham Yazdani & Pengyuan Wang & Saber Soleymani & Lan Anh N. Ton - 338-365 What brand do I use for my new product? The impact of new product branding decisions on firm value
by Larisa Kovalenko & Alina Sorescu & Mark B. Houston - 366-387 Salient knowledge that others are also evaluating reduces judgment extremity
by Claire I. Tsai & Min Zhao & Dilip Soman - 388-409 Customer-focused voice and rule-breaking in the frontlines
by Gabriel Gazzoli & Nawar N. Chaker & Alex R. Zablah & Tom J. Brown - 410-423 The Effect of Air Pollution on Food Preferences
by Jingwen Liu & Peng Zou & Yu Ma
January 2022, Volume 50, Issue 1
- 1-3 To boldly go…
by John Hulland & Mark B. Houston - 4-7 How could anyone forget Harold W. Berkman?
by Barry J. Babin & Nina Krey - 8-12 Guest Editorial: Responsible Research in Marketing
by Michael Haenlein & Mary Jo Bitner & Ajay K. Kohli & Katherine N. Lemon & David J. Reibstein - 13-21 Reimagining marketing strategy: driving the debate on grand challenges
by Ko Ruyter & Debbie Isobel Keeling & Kirk Plangger & Matteo Montecchi & Maura L. Scott & Darren W. Dahl - 22-45 The future of buyer–seller interactions: a conceptual framework and research agenda
by Michael Ahearne & Yashar Atefi & Son K. Lam & Mohsen Pourmasoudi - 46-66 Revisiting Gaussian copulas to handle endogenous regressors
by Jan-Michael Becker & Dorian Proksch & Christian M. Ringle - 67-84 The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
by Sven Baehre & Michele O’Dwyer & Lisa O’Malley & Nick Lee - 85-107 Designing satisfying service encounters: website versus store touchpoints
by Ruth N. Bolton & Anders Gustafsson & Crina O. Tarasi & Lars Witell - 108-130 Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols
by Stijn Maesen & Lien Lamey & Anne ter Braak & Léon Jansen - 131-146 Contained: why it’s better to display some products without a package
by Courtney Szocs & Sara Williamson & Adam Mills - 147-173 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
by Alex Belli & Anne-Maree O’Rourke & François A. Carrillat & Ljubomir Pupovac & Valentyna Melnyk & Ekaterina Napolova - 174-194 Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
by Alexander Mafael & Sascha Raithel & Stefan J. Hock
November 2021, Volume 49, Issue 6
- 1043-1064 Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
by Chadwick J. Miller & Daniel C. Brannon & Jim Salas & Martha Troncoza - 1065-1087 The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
by Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani - 1088-1108 Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
by Gautham Vadakkepatt & Venkatesh Shankar & Rajan Varadarajan - 1109-1131 Space between products on display: the impact of interspace on consumer estimation of product size
by Yuli Zhang & Hyokjin Kwak & Marina Puzakova & Charles R. Taylor - 1132-1150 Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
by Alina Nastasoiu & Neil T. Bendle & Charan K. Bagga & Mark Vandenbosch & Salvador Navarro - 1151-1174 When drivers become inhibitors of organic consumption: the need for a multistage view
by Robert Mai & Stefan Hoffmann & Ingo Balderjahn - 1175-1200 From franchisee experience to customer experience: their effects on franchisee performance
by Pushpinder Gill & Stephen K. Kim - 1201-1221 Self-oriented competitiveness in salespeople: sales management implications
by Wyatt A. Schrock & Douglas E. Hughes & Yanhui Zhao & Clay Voorhees & John R. Hollenbeck - 1222-1242 Relating entertainment features in screenplays to movie performance: an empirical investigation
by Brianna JeeWon Paulich & V. Kumar - 1243-1243 Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
by Brianna JeeWon Paulich & V. Kumar - 1244-1266 The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
by Philippe Aurier & Victor D. Mejía - 1267-1268 Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
by Willy Bolander & Nawar N. Chaker & Alec Pappas & Daniel R. Bradbury
September 2021, Volume 49, Issue 5
- 835-854 Pandemics and marketing: insights, impacts, and research opportunities
by Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J. Slotegraaf & Raji Srinivasan - 855-863 On salesperson judgment and decision making
by Son K. Lam & Michel Borgh - 864-881 How does consumer engagement evolve when brands post across multiple social media?
by Vasu Unnava & Ashwin Aravindakshan - 882-902 How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
by Anirban Adhikary & Krishna Sundar Diatha & Sourav Bikash Borah & Amalesh Sharma - 903-924 When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
by Jacob Suher & Courtney Szocs & Koert Ittersum - 925-946 Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
by Yuho Chung & Yiwei Li & Jianmin Jia - 947-968 Knowledge structure in product- and brand origin–related research
by Saeed Samiee & Brian R. Chabowski - 969-993 Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson
by David Gligor & Christopher Newman & Saim Kashmiri - 994-1020 Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
by Jifeng Mu & Jonathan Z. Zhang - 1021-1042 Synergistic and cannibalization effects in a partnership loyalty program
by Matilda Dorotic & Dennis Fok & Peter C. Verhoef & Tammo H. A. Bijmolt
July 2021, Volume 49, Issue 4
- 627-631 Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
by Alina Sorescu & Martin Schreier - 632-658 Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
by Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock - 659-676 Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making
by Christian Hildebrand & Anouk Bergner - 677-702 Behaviorally targeted location-based mobile marketing
by Stefan F. Bernritter & Paul E. Ketelaar & Francesca Sotgiu - 703-722 Online reviews generated through product testing: can more favorable reviews be enticed with free products?
by Ina Garnefeld & Tabea Krah & Eva Böhm & Dwayne D. Gremler - 723-742 Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
by Sesil Lim & Bas Donkers & Patrick Dijl & Benedict G. C. Dellaert - 743-761 Online program engagement and audience size during television ads
by Beth L. Fossen & Alexander Bleier - 762-789 Digital business capability: its impact on firm and customer performance
by Dominik M. Wielgos & Christian Homburg & Christina Kuehnl - 790-810 How and when do big data investments pay off? The role of marketing affordances and service innovation
by Luigi M. De Luca & Dennis Herhausen & Gabriele Troilo & Andrea Rossi - 811-833 Retail service innovations and their impact on retailer shareholder value: evidence from an event study
by Lien Lamey & Els Breugelmans & Maya Vuegen & Anne ter Braak
May 2021, Volume 49, Issue 3
- 437-440 The importance of behavioral outcomes
by John Hulland & Mark Houston - 441-461 A theory of multiformat communication: mechanisms, dynamics, and strategies
by Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier - 462-481 Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
by Willy Bolander & Nawar N. Chaker & Alec Pappas & Daniel R. Bradbury - 482-500 Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
by Katharina Keller & Christian Schlereth & Oliver Hinz - 501-501 Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
by Katharina Keller & Christian Schlereth & Oliver Hinz - 502-520 No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects
by William L. Cron & Sascha Alavi & Johannes Habel & Jan Wieseke & Hanaa Ryari - 521-541 The dynamic nature of marketing constructs
by Lars Bergkvist & Martin Eisend - 542-565 Sales enablement: conceptualizing and developing a dynamic capability
by Robert M. Peterson & Avinash Malshe & Scott B. Friend & Howard Dover - 566-583 Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
by Carter Morgan & Tatiana M. Fajardo & Claudia Townsend - 584-600 A customer portfolio management model that relates company’s marketing to its long-term survival
by Leigh McAlister & Shameek Sinha - 601-625 Governance implications of modularity in sourcing relationships
by Nukhet Harmancioglu & Stefan Wuyts & Peren Ozturan
March 2021, Volume 49, Issue 2
- 221-235 The biasing effect of common method variance: some clarifications
by Hans Baumgartner & Bert Weijters & Rik Pieters - 236-257 How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
by Debbie Isobel Keeling & Kathleen Keeling & Ko Ruyter & Angus Laing - 258-279 Pay attention, please! Person brand building in organized online attention economies
by Andrew N. Smith & Eileen Fischer - 280-303 Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
by Jenni Sipilä & Sascha Alavi & Laura Marie Edinger-Schons & Sabrina Dörfer & Christian Schmitz - 304-326 How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
by Ad Jong & Nicolas A. Zacharias & Edwin J. Nijssen - 327-349 Conflict and performance in channels: a meta-analysis
by Kamran Eshghi & Sourav Ray - 350-373 Customer inertia marketing
by Conor M. Henderson & Lena Steinhoff & Colleen M. Harmeling & Robert W. Palmatier - 374-396 Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
by Ho Kim & Juncai Jiang & Norris I. Bruce - 397-417 We can fix this! Donor activism for nonprofit supply generation
by Tonya Williams Bradford - 418-436 Buyer–supplier relationship dynamics: a systematic review
by Ali Shamsollahi & Danielle A. Chmielewski-Raimondo & Simon J. Bell & Reza Kachouie
January 2021, Volume 49, Issue 1
- 1-4 Reviewers as developmental coaches
by Mark B. Houston & John Hulland - 5-29 An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
by Jan-Benedict E.M. Steenkamp & Alberto Maydeu-Olivares - 30-50 A strategic framework for artificial intelligence in marketing
by Ming-Hui Huang & Roland T. Rust - 51-70 Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
by Fangfang Li & Jorma Larimo & Leonidas C. Leonidou - 71-95 An emerging theory of loyalty program dynamics
by Jisu J. Kim & Lena Steinhoff & Robert W. Palmatier - 96-118 Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
by Julie Guidry Moulard & Randle D. Raggio & Judith Anne Garretson Folse - 119-138 Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial
by Pierre Dubois & Paulo Albuquerque & Olivier Allais & Céline Bonnet & Patrice Bertail & Pierre Combris & Saadi Lahlou & Natalie Rigal & Bernard Ruffieux & Pierre Chandon - 139-163 Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
by Anna Salonen & Harri Terho & Eva Böhm & Ari Virtanen & Risto Rajala - 164-165 Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
by Anna Salonen & Harri Terho & Eva Böhm & Ari Virtanen & Risto Rajala - 166-196 Consumer dynamics: theories, methods, and emerging directions
by Jonathan Z. Zhang & Chun-Wei Chang - 197-197 Correction to: Consumer dynamics: theories, methods, and emerging directions
by Jonathan Z. Zhang & Chun-Wei Chang - 198-219 Upper echelons research in marketing
by Kimberly A. Whitler & Ben Lee & Ryan Krause & Neil A. Morgan
November 2020, Volume 48, Issue 6
- 1053-1074 Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective
by Ryan Mullins & Bulent Menguc & Nikolaos G. Panagopoulos - 1075-1094 Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size
by Jun Yao & Harmen Oppewal & Di Wang - 1095-1115 Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
by Tobias Kraemer & Welf H. Weiger & Matthias H. J. Gouthier & Maik Hammerschmidt - 1116-1137 Consumer arrogance and word-of-mouth
by Ayalla Ruvio & Richard P. Bagozzi & G. Tomas M. Hult & Richard Spreng - 1138-1155 The interplay between business and personal trust on relationship performance in conditions of market turbulence
by Stephanie M. Mangus & Eli Jones & Judith Anne Garretson Folse & Shrihari Sridhar - 1156-1173 Using product development information to spur the adoption of continuous improvement products
by Nga N. Ho-Dac & Minu Kumar & Rebecca J. Slotegraaf - 1174-1191 Successive product generations: financial implications of industry release rhythm alignment
by Torsten Bornemann & Cornelia Hattula & Stefan Hattula - 1192-1210 Brand relevance and the effects of product proliferation across product categories
by Yanhui Zhao & Yufei Zhang & Joyce (Feng) Wang & Wyatt A. Schrock & Roger J. Calantone - 1211-1228 Customer engagement in social media: a framework and meta-analysis
by Fernando Santini & Wagner Junior Ladeira & Diego Costa Pinto & Márcia Maurer Herter & Claudio Hoffmann Sampaio & Barry J. Babin - 1229-1253 How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
by Ya You & Shuba Srinivasan & Koen Pauwels & Amit Joshi - 1254-1256 Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
by Anne-Madeleine Kranzbühler & Alfred Zerres & Mirella H. P. Kleijnen & Peeter W. J. Verlegh
September 2020, Volume 48, Issue 5
- 813-814 Introduction to the business model innovations in emerging markets special issue
by John Hulland & Mark Houston - 815-825 New perspectives on business model innovations in emerging markets
by V. Kumar & Rajendra Srivastava - 826-847 A theoretical model of the formation and dissolution of emerging market international marketing alliances
by Kiran Pedada & S. Arunachalam & Mayukh Dass - 848-868 Leveraging service recovery strategies to reduce customer churn in an emerging market
by Sourav Bikash Borah & Srinivas Prakhya & Amalesh Sharma - 869-890 How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
by Martin Heinberg & Constantine S. Katsikeas & H. Erkan Ozkaya & Markus Taube - 891-913 Employee-level open innovation in emerging markets: linking internal, external, and managerial resources
by Yuosre F. Badir & Björn Frank & Marcel Bogers - 914-940 New product introductions for low-income consumers in emerging markets
by S. Arunachalam & S. Cem Bahadir & Sundar G. Bharadwaj & Rodrigo Guesalaga - 941-965 Understanding the feasibility and value of grassroots innovation
by Shaphali Gupta - 966-986 Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
by Peng Zou & Qi Wang & Jinhong Xie & Chenxi Zhou - 987-1008 Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
by Verdiana Giannetti & Gaia Rubera - 1009-1029 Reverse innovation: a conceptual framework
by Suresh Malodia & Shaphali Gupta & Anand Kumar Jaiswal - 1030-1052 Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
by Venkatesh Shankar & Unnati Narang
July 2020, Volume 48, Issue 4
- 607-629 Sponsorship-linked marketing: research surpluses and shortages
by T. Bettina Cornwell & Youngbum Kwon - 630-648 Customer experience: fundamental premises and implications for research
by Larissa Becker & Elina Jaakkola - 649-669 Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage
by Markus Blut & Cheng Wang - 670-694 Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters
by Pravin Nath & Neeraj Bharadwaj - 695-711 How and when weather boosts consumer product valuation
by Tobias Schlager & Emanuel de Bellis & JoAndrea Hoegg - 712-733 Communicating brand biographies effectively: the role of communication source
by Ali Tezer & H. Onur Bodur & Bianca Grohmann - 734-752 Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences
by Fabian Bill & Sven Feurer & Martin Klarmann - 753-775 Competitive advertising strategies for programmatic television
by Ivan A. Guitart & Guillaume Hervet & Sarah Gelper - 776-794 The impact of value-related crises on price and product-performance elasticities
by Raoul V. Kübler & Michael Langmaack & Sönke Albers & Wayne D. Hoyer - 795-811 Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership
by Annika Wiecek & Daniel Wentzel & Aras Erkin
May 2020, Volume 48, Issue 3
- 351-359 Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
by John Hulland & Mark B. Houston - 360-383 Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
by Iina Ikonen & Francesca Sotgiu & Aylin Aydinli & Peeter W. J. Verlegh - 384-404 Impulse buying: a meta-analytic review
by Gopalkrishnan R. Iyer & Markus Blut & Sarah Hong Xiao & Dhruv Grewal - 405-421 Components of visual perception in marketing contexts: a conceptual framework and review
by Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel - 422-448 Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
by Ana Babić Rosario & Kristine Valck & Francesca Sotgiu - 449-477 Behavioral biases in marketing
by Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan - 478-498 Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
by Anne-Madeleine Kranzbühler & Alfred Zerres & Mirella H. P. Kleijnen & Peeter W. J. Verlegh - 499-518 Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
by Jonas Schmidt & Tammo H. A. Bijmolt - 519-542 A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
by Mansur Khamitov & Yany Grégoire & Anshu Suri - 543-564 Customer satisfaction and firm performance: insights from over a quarter century of empirical research
by Ashley S. Otto & David M. Szymanski & Rajan Varadarajan - 565-583 Understanding and managing customer relational benefits in services: a meta-analysis
by Dwayne D. Gremler & Yves Vaerenbergh & Elisabeth C. Brüggen & Kevin P. Gwinner - 584-605 Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
by Johannes Auer & Dominik Papies
March 2020, Volume 48, Issue 2
- 143-164 Seeing eye to eye: social augmented reality and shared decision making in the marketplace
by Tim Hilken & Debbie I. Keeling & Ko Ruyter & Dominik Mahr & Mathew Chylinski - 165-185 Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations
by Sascha Alavi & Johannes Habel & Marco Schwenke & Christian Schmitz - 186-202 Product set granularity and consumer response to recommendations
by Dimitrios Tsekouras & Benedict G. C. Dellaert & Bas Donkers & Gerald Häubl - 203-221 The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
by Chun-Tuan Chang & Xing-Yu (Marcos) Chu - 222-245 Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
by Jan-Hinrich Meyer & Ko Ruyter & Dhruv Grewal & Kathleen Cleeren & Debbie Isobel Keeling & Scott Motyka - 246-269 The impact of unprofitable customer management strategies on shareholder value
by Hui Feng & Neil A. Morgan & Lopo L. Rego - 270-287 Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
by Joaquin Sanchez & Carmen Abril & Michael Haenlein - 288-307 When less is more: the downside of customer knowledge sharing in new product development teams
by Yihui (Elina) Tang & Detelina Marinova - 308-330 Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures
by Hans-Jörg Winkler & Verena Rieger & Andreas Engelen - 331-349 Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection
by Xu (Vivian) Zheng & Xiaoling Li & Xingyao Ren & Zhilin Yang
January 2020, Volume 48, Issue 1
- 1-8 The future of technology and marketing: a multidisciplinary perspective
by Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna - 9-23 Emerging technologies and analytics for a new era of value-centered marketing in healthcare
by Ritu Agarwal & Michelle Dugas & Guodong (Gordon) Gao & P. K. Kannan - 24-42 How artificial intelligence will change the future of marketing
by Thomas Davenport & Abhijit Guha & Dhruv Grewal & Timna Bressgott - 43-63 Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
by Felipe Thomaz & Carolina Salge & Elena Karahanna & John Hulland - 64-78 Personalized mobile marketing strategies
by Siliang Tong & Xueming Luo & Bo Xu - 79-95 The future of social media in marketing
by Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen - 96-113 The future of in-store technology
by Dhruv Grewal & Stephanie M. Noble & Anne L. Roggeveen & Jens Nordfalt - 114-131 How legacy firms can embrace the digital ecosystem via digital customer orientation
by Praveen K. Kopalle & V. Kumar & Mohan Subramaniam - 132-136 Technology-enabled interactions in digital environments:a conceptual foundation for current and future research
by Manjit S. Yadav & Paul A. Pavlou - 137-141 Explainable AI: from black box to glass box
by Arun Rai
November 2019, Volume 47, Issue 6
- 977-985 New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
by Shrihari Sridhar & Eric Fang - 986-1004 Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
by Xingyu Chen & Xing Li & Dai Yao & Zhimin Zhou - 1005-1026 What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms
by Qingliang Wang & Fred Miao & Giri Kumar Tayi & En Xie - 1027-1045 Getting more likes: the impact of narrative person and brand image on customer–brand interactions
by Yaping Chang & You Li & Jun Yan & V. Kumar - 1046-1063 Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
by Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma - 1064-1084 Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies
by Maggie Chuoyan Dong & Fue Zeng & Chenting Su - 1085-1108 In pursuit of an effective B2B digital marketing strategy in an emerging market
by Valter Afonso Vieira & Marcos Inácio Severo Almeida & Raj Agnihotri & Nôga Simões De Arruda Corrêa Silva & S. Arunachalam - 1109-1130 The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
by Haizhong Wang & Hong Yuan & Xiaolin Li & Huaxi Li - 1131-1131 Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
by Haizhong Wang & Hong Yuan & Xiaolin Li & Huaxi Li - 1132-1150 How nutrition information influences online food sales
by Peng Zou & Jingwen Liu - 1151-1165 Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales
by Feng Wang & Li Zuo & Zhi Yang & Yueyan Wu - 1166-1183 Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
by Li Zuo & Gregory J. Fisher & Zhi Yang
September 2019, Volume 47, Issue 5
- 771-794 Improving customer profit predictions with customer mindset metrics through multiple overimputation
by Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker - 795-814 How intrafirm intermediary salespeople connect sales to marketing and product development
by Gabriel R. Gonzalez & Danny P. Claro - 815-836 Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions
by Jeremy S. Wolter & Dora Bock & Jeremy Mackey & Pei Xu & Jeffery S. Smith - 837-857 When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers
by Justin M. Lawrence & Andrew T. Crecelius & Lisa K. Scheer & Son K. Lam - 858-878 When pushing back is good: the effectiveness of brand responses to social media complaints
by Marius Johnen & Oliver Schnittka - 879-898 Consumer response to design variations in pay-what-you-want pricing
by Ranjit M. Christopher & Fernando S. Machado - 899-918 The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
by Parker J. Woodroof & George D. Deitz & Katharine M. Howie & Robert D. Evans - 919-938 Effects of dominance transitions on advice adherence in professional service conversations
by Helen Si Wang & Chi Kin (Bennett) Yim - 939-959 Short- and long-term market returns of international codevelopment alliances of new products
by Nukhet Harmancioglu & David A. Griffith & Tuba Yılmaz - 960-976 A multi-facet item response theory approach to improve customer satisfaction using online product ratings
by Ling Peng & Geng Cui & Yuho Chung & Chunyu Li
July 2019, Volume 47, Issue 4
- 569-569 Introducing a new JAMS co-editor
by John Hulland - 570-573 Four facets of rigor
by Mark B. Houston - 574-594 Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
by Michael R. Sciandra & J. Jeffrey Inman & Andrew T. Stephen - 595-616 Exploring the link between payment schemes and customer fraud: a mental accounting perspective
by Ina Garnefeld & Andreas Eggert & Markus Husemann-Kopetzky & Eva Böhm - 617-639 Capabilities for market-shaping: triggering and facilitating increased value creation
by Suvi Nenonen & Kaj Storbacka & Charlotta Windahl - 640-658 The effects of loyalty program introduction and design on short- and long-term sales and gross profits
by Malika Chaudhuri & Clay M. Voorhees & Jonathan M. Beck - 659-680 Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
by Son K. Lam & Thomas E. DeCarlo & Ashish Sharma - 681-701 Enhancing innovation commercialization through supervisor–sales rep fit
by Sebastian Hohenberg & Christian Homburg - 702-722 Promotions as competitive reactions to recalls and their consequences
by Chen Zhou & Shrihari Sridhar & Rafael Becerril-Arreola & Tony Haitao Cui & Yan Dong - 723-746 Dynamic customer interdependence
by Jonathan Z. Zhang - 747-769 Driving growth of Mwallets in emerging markets: a retailer’s perspective
by V. Kumar & Nandini Nim & Amalesh Sharma - 770-770 Correction to: Driving growth of Mwallets in emerging markets: a retailer’s perspective
by V. Kumar & Nandini Nim & Amalesh Sharma
May 2019, Volume 47, Issue 3
- 369-393 Online relationship marketing
by Lena Steinhoff & Denni Arli & Scott Weaven & Irina V. Kozlenkova - 394-416 The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
by Richard T. Gretz & Ashwin Malshe & Carlos Bauer & Suman Basuroy - 417-437 Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees
by Sujay Dutta & Abhijit Guha & Abhijit Biswas & Dhruv Grewal - 438-459 Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
by David B. Dose & Gianfranco Walsh & Sharon E. Beatty & Ralf Elsner - 460-478 Herding in the consumption and purchase of digital goods and moderators of the herding bias
by Amy Wenxuan Ding & Shibo Li - 479-498 Endogeneity and marketing strategy research: an overview
by Oliver J. Rutz & George F. Watson - 499-515 Value creation in consumption journeys: recursive reflexivity and practice continuity
by Melissa Archpru Akaka & Hope Jensen Schau