Emerging technologies and analytics for a new era of value-centered marketing in healthcare
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DOI: 10.1007/s11747-019-00692-4
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- Elodie Attié & Lars Meyer-Waarden, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Post-Print hal-04065165, HAL.
- Adela Laura Popa & Naiana Nicoleta Ţarcă & Dinu Vlad Sasu & Simona Aurelia Bodog & Remus Dorel Roşca & Teodora Mihaela Tarcza, 2022. "Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
- Agag, Gomaa & Shehawy, Yasser Moustafa & Almoraish, Ahmed & Eid, Riyad & Chaib Lababdi, Houyem & Gherissi Labben, Thouraya & Abdo, Said Shabban, 2024. "Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Ritu Agarwal & Michelle Dugas & Guodong (Gordon) Gao, 2024. "Augmenting physicians with artificial intelligence to transform healthcare: Challenges and opportunities," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 360-374, March.
- Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
- Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal, 2024. "The local environment matters: Evidence from digital healthcare services for patient engagement," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1343-1365, October.
- Patrick Gilbert & Marie-Eve Laporte, 2022. "L’orientation patient à l’hôpital public : un dispositif marketing comme compromis entre mondes," Post-Print halshs-03737724, HAL.
- Cambra-Fierro, Jesús & Polo-Redondo, Yolanda & Trifu, Andreea, 2021. "Short-term and long-term effects of touchpoints on customer perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Akareem, Husain Salilul & Ferdous, Ahmed Shahriar & Todd, Mikala, 2021. "Impact of patient portal behavioral engagement on subsistence consumers' wellbeing," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 501-517.
- Huarng, Kun-Huang & Lee, Cheng-Fang & Yu, Tiffany Hui-Kuang, 2023. "Case study of a healthcare virtual community model," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
- Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
- Siala, Haytham & Wang, Yichuan, 2022. "SHIFTing artificial intelligence to be responsible in healthcare: A systematic review," Social Science & Medicine, Elsevier, vol. 296(C).
- Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
- Sebastian Hermes & Tobias Riasanow & Eric K. Clemons & Markus Böhm & Helmut Krcmar, 2020. "The digital transformation of the healthcare industry: exploring the rise of emerging platform ecosystems and their influence on the role of patients," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1033-1069, November.
- Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
- Martin Mende & Stephanie M. Noble & Thomas Sugar, 2023. "From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 757-766, July.
- Asta Pundziene & Neringa Gerulaitiene & Sea Matilda Bez & Irène Georgescu & Christopher Mathieu & Jordi Carrabina-Bordoll & Josep Rialp-Criado & Hannu Nieminen & Alpo Varri & Susanne Boethius & Mark v, 2023. "Value capture and embeddedness in social-purpose-driven ecosystems," Post-Print hal-04147723, HAL.
- Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
- Pundziene, Asta & Gerulaitiene, Neringa & Bez, Sea Matilda & Georgescu, Irène & Mathieu, Christopher & Carrabina-Bordoll, Jordi & Rialp-Criado, Josep & Nieminen, Hannu & Varri, Alpo & Boethius, Susann, 2023. "Value capture and embeddedness in social-purpose-driven ecosystems. A multiple-case study of European digital healthcare platforms," Technovation, Elsevier, vol. 124(C).
- Ming-Hui Huang & Roland T. Rust, 2021. "A strategic framework for artificial intelligence in marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 30-50, January.
- Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
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Keywords
Health analytics; Health technologies; Healthcare marketing; Value-centered marketing;All these keywords.
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