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Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

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  • Alina Sorescu

    (Texas A&M University)

  • Martin Schreier

    (WU Vienna University of Economics and Business)

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  • Alina Sorescu & Martin Schreier, 2021. "Innovation in the digital economy: a broader view of its scope, antecedents, and consequences," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 627-631, July.
    • Handle: RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00793-z
    DOI: 10.1007/s11747-021-00793-z
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    References listed on IDEAS

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    1. Lien Lamey & Els Breugelmans & Maya Vuegen & Anne ter Braak, 2021. "Retail service innovations and their impact on retailer shareholder value: evidence from an event study," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 811-833, July.
    2. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
    3. Luigi M. De Luca & Dennis Herhausen & Gabriele Troilo & Andrea Rossi, 2021. "How and when do big data investments pay off? The role of marketing affordances and service innovation," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 790-810, July.
    4. Christian Hildebrand & Anouk Bergner, 2021. "Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 659-676, July.
    5. Eric von Hippel & Ralph Katz, 2002. "Shifting Innovation to Users via Toolkits," Management Science, INFORMS, vol. 48(7), pages 821-833, July.
    6. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
    7. Von Hippel, Eric A. & Katz, Ralph, 2002. "Shifting Innovation to Users Via Toolkits," Working papers 4232-02, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    8. Ina Garnefeld & Tabea Krah & Eva Böhm & Dwayne D. Gremler, 2021. "Online reviews generated through product testing: can more favorable reviews be enticed with free products?," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 703-722, July.
    9. Stefan F. Bernritter & Paul E. Ketelaar & Francesca Sotgiu, 2021. "Behaviorally targeted location-based mobile marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 677-702, July.
    10. Ashish Sood & Gerard J. Tellis, 2009. "Do Innovations Really Pay Off? Total Stock Market Returns to Innovation," Marketing Science, INFORMS, vol. 28(3), pages 442-456, 05-06.
    11. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    12. Beth L. Fossen & Alexander Bleier, 2021. "Online program engagement and audience size during television ads," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 743-761, July.
    13. Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock, 2021. "Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 632-658, July.
    14. Sesil Lim & Bas Donkers & Patrick Dijl & Benedict G. C. Dellaert, 2021. "Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 723-742, July.
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    Citations

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    Cited by:

    1. Ma, Dan & Zhu, Qing, 2022. "Innovation in emerging economies: Research on the digital economy driving high-quality green development," Journal of Business Research, Elsevier, vol. 145(C), pages 801-813.
    2. Linxiong Chen & Changbiao Zhong & Chong Li, 2022. "Research on the Impact of the Digital Economy on China’s New-Type Urbanization: Based on Spatial and Mediation Models," Sustainability, MDPI, vol. 14(22), pages 1-23, November.
    3. Cai, Hechang & Wang, Zilong & Ji, Yi & Xu, Liuyang, 2024. "Digitalization and innovation: How does the digital economy drive technology transfer in China?," Economic Modelling, Elsevier, vol. 136(C).
    4. Zhang, Yiren & Ran, Congjing, 2023. "Effect of digital economy on air pollution in China? New evidence from the “National Big Data Comprehensive Pilot Area” policy," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 986-1004.
    5. Yu, Hongyang & Wang, Jinchao & Xu, Jiajun, 2023. "Assessing the role of digital economy agglomeration in energy conservation and emission reduction: Evidence from China," Energy, Elsevier, vol. 284(C).
    6. Georgeta Soava & Anca Mehedintu & Mihaela Sterpu, 2022. "Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States," Sustainability, MDPI, vol. 14(14), pages 1-29, July.
    7. Minjie Li & Mengjun Meng & Yihui Chen, 2024. "The impact of the digital economy on green innovation: the moderating role of fiscal decentralization," Economic Change and Restructuring, Springer, vol. 57(2), pages 1-33, April.
    8. Xinfeng Chang & Jian Su & Zihe Yang, 2022. "The Effect of Digital Economy on Urban Green Transformation—An Empirical Study Based on the Yangtze River Delta City Cluster in China," Sustainability, MDPI, vol. 14(21), pages 1-19, October.
    9. Taqdees Fatima & Bingxiang Li & Shahab Alam Malik & Dan Zhang, 2023. "The Spatial Effect of Industrial Intelligence on High-Quality Green Development of Industry under Environmental Regulations and Low Carbon Intensity," Sustainability, MDPI, vol. 15(3), pages 1-17, January.
    10. Mingyue Du & Siyu Ren, 2023. "Does the digital economy promote industrial green transformation? Evidence from spatial Durbin model," Journal of Information Economics, Anser Press, vol. 1(1), pages 1-17, January.
    11. Mihaela Brindusa Tudose & Amalia Georgescu & Silvia Avasilcăi, 2023. "Global Analysis Regarding the Impact of Digital Transformation on Macroeconomic Outcomes," Sustainability, MDPI, vol. 15(5), pages 1-21, March.

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