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Content
May 2019, Volume 47, Issue 3
- 516-531 Consumer valorization strategies in traumatic extraordinary experiences
by Lez Trujillo Torres & Benét DeBerry-Spence - 532-550 The effects of scarcity on consumer decision journeys
by Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Caroline Roux & Anuj Shah & Meng Zhu - 551-568 Effective customer journey design: consumers’ conception, measurement, and consequences
by Christina Kuehnl & Danijel Jozic & Christian Homburg
March 2019, Volume 47, Issue 2
- 187-191 Consumer journeys: developing consumer-based strategy
by Rebecca Hamilton & Linda L. Price - 192-215 Chronic illness medication compliance: a liminal and contextual consumer journey
by Cheryl Nakata & Elif Izberk-Bilgin & Lisa Sharp & Jelena Spanjol & Anna Shaojie Cui & Stephanie Y. Crawford & Yazhen Xiao - 216-237 Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
by Thomas P. Novak & Donna L. Hoffman - 238-254 The consumer production journey: marketing to consumers as co-producers in the sharing economy
by Benedict G. C. Dellaert - 255-273 The marketing of love: how attachment styles affect romantic consumption journeys
by Martin Mende & Maura L. Scott & Aaron M. Garvey & Lisa E. Bolton - 274-290 Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America
by Anna J. Vredeveld & Robin A. Coulter - 291-307 Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
by Christian Hildebrand & Tobias Schlager - 308-327 Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
by Anne-Madeleine Kranzbühler & Mirella H. P. Kleijnen & Peeter W. J. Verlegh - 328-348 Consideration of ethical attributes along the consumer decision-making journey
by Christina Schamp & Mark Heitmann & Robin Katzenstein - 349-367 Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
by Sara Hanson & Lan Jiang & Darren Dahl
January 2019, Volume 47, Issue 1
- 1-3 In through the out door
by John Hulland - 4-29 Research in marketing strategy
by Neil A. Morgan & Kimberly A. Whitler & Hui Feng & Simos Chari - 30-36 Theoretical underpinnings of research in strategic marketing: a commentary
by Rajan Varadarajan - 37-55 Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
by Dipayan Biswas & Kaisa Lund & Courtney Szocs - 56-75 Effects of channel members’ customer-centric structures on supplier performance
by Andrew T. Crecelius & Justin M. Lawrence & Ju-Yeon Lee & Son K. Lam & Lisa K. Scheer - 76-96 Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
by Christopher L. Newman & Melissa D. Cinelli & Douglas Vorhies & Judith Anne Garretson Folse - 97-117 Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
by Charan K. Bagga & Neil Bendle & June Cotte - 118-137 Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
by Bryan Hochstein & Willy Bolander & Ronald Goldsmith & Christopher R. Plouffe - 138-160 Customer engagement in service
by V. Kumar & Bharath Rajan & Shaphali Gupta & Ilaria Dalla Pozza - 161-185 S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
by Linda D. Hollebeek & Rajendra K. Srivastava & Tom Chen - 186-186 Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
by Linda D. Hollebeek & Rajendra K. Srivastava & Tom Chen
November 2018, Volume 46, Issue 6
- 983-986 Advancing marketing strategy research
by Robert W. Palmatier - 987-1011 Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
by Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz - 1012-1013 Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
by Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz - 1014-1031 Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance
by Shibin Sheng & Kevin Zheng Zhou & Julie Juan Li & Zhaoyang Guo - 1032-1051 The emotional review–reward effect: how do reviews increase impulsivity?
by Scott Motyka & Dhruv Grewal & Elizabeth Aguirre & Dominik Mahr & Ko Ruyter & Martin Wetzels - 1052-1071 How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses
by Yany Grégoire & Fateme Ghadami & Sandra Laporte & Sylvain Sénécal & Denis Larocque - 1072-1088 How the frequency and amount of corporate donations affect consumer perception and behavioral responses
by Liyin Jin & Yanqun He - 1089-1107 Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
by Xiaoling Zhang & Shibo Li & Raymond R. Burke - 1108-1132 Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership
by Vijay Viswanathan & Sebastian Tillmanns & Manfred Krafft & Daniel Asselmann - 1133-1147 I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
by Ina Garnefeld & Eva Böhm & Lena Klimke & Andrea Oestreich - 1148-1172 Flexible cutoff values for fit indices in the evaluation of structural equation models
by Thomas Niemand & Robert Mai
September 2018, Volume 46, Issue 5
- 789-794 “Keep on Turkin’”?
by John Hulland & Jeff Miller - 795-812 Identity change vs. strategy change: the effects of rebranding announcements on stock returns
by Yanhui Zhao & Roger J. Calantone & Clay M. Voorhees - 813-836 Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
by J. Andrew Petersen & V. Kumar & Yolanda Polo & F. Javier Sese - 837-856 Customer query handling in sales interactions
by Sunil Singh & Detelina Marinova & Jagdip Singh & Kenneth R. Evans - 857-878 Are conservative approaches to new product selling a blessing in disguise?
by Michel Borgh & Jeroen Schepers - 879-894 An escalation of commitment perspective on allocation-of-effort decisions in professional selling
by Robert Mayberry & James Sanders Boles & Naveen Donthu - 895-920 Initiating value co-creation: Dealing with non-receptive customers
by Avinash Malshe & Scott B. Friend - 921-947 Online group influence and digital product consumption
by Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan - 948-963 What brand extensions need to fully benefit from their parental heritage
by Paul W. Miniard & Rama K. Jayanti & Cecilia M. O. Alvarez & Peter R. Dickson - 964-982 Scanning for discounts: examining the redemption of competing mobile coupons
by Paul Mills & César Zamudio
July 2018, Volume 46, Issue 4
- 557-590 Unstructured data in marketing
by Bitty Balducci & Detelina Marinova - 591-611 Building and leveraging sports brands: evidence from 50 years of German professional soccer
by Hauke A. Wetzel & Stefan Hattula & Maik Hammerschmidt & Harald J. Heerde - 612-631 Sales force leadership during strategy implementation: a social network perspective
by Babak Hayati & Yashar Atefi & Michael Ahearne - 632-651 The copycat CMO: firms’ imitative behavior as an explanation for CMO presence
by Cecilia Wiedeck & Andreas Engelen - 652-673 Gamified interactions: whether, when, and how games facilitate self–brand connections
by Axel Berger & Tobias Schlager & David E. Sprott & Andreas Herrmann - 674-702 A meta-analytic review of influence strategies in marketing channel relationships
by Wesley James Johnston & Angelina Nhat Hanh Le & Julian Ming-Sung Cheng - 703-724 The role of leadership in salespeople’s price negotiation behavior
by Sascha Alavi & Johannes Habel & Paolo Guenzi & Jan Wieseke - 725-743 When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies
by Allison R. Johnson & Valerie S. Folkes & Juan Wang - 744-766 Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
by S. Arunachalam & Sridhar N. Ramaswami & Pol Herrmann & Doug Walker - 767-767 Correction to: Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
by S. Arunachalam & Sridhar N. Ramaswami & Pol Herrmann & Doug Walker - 768-787 Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment
by Sara Hanson & Hong Yuan
May 2018, Volume 46, Issue 3
- 361-365 Making emerging phenomena a research priority
by Manjit S. Yadav - 366-383 Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
by Sander F. M. Beckers & Jenny Doorn & Peter C. Verhoef - 384-402 When marketing strategy meets culture: the role of culture in product evaluations
by Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston - 403-430 Effects of offline ad content on online brand search: insights from super bowl advertising
by Deepa Chandrasekaran & Raji Srinivasan & Debika Sihi - 431-452 Effect of analysts’ earnings pressure on marketing spending and stock market performance
by Imran S. Currim & Jooseop Lim & Yu Zhang - 453-476 Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
by Christopher L. Newman & Scot Burton & J. Craig Andrews & Richard G. Netemeyer & Jeremy Kees - 477-496 Retail space invaders: when employees’ invasion of customer space increases purchase intentions
by Carol L. Esmark & Stephanie M. Noble - 497-515 Pricing hybrid bundles by understanding the drivers of willingness to pay
by Jeffrey Meyer & Venkatesh Shankar & Leonard L. Berry - 516-536 Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
by Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling - 537-556 Where does pride lead? Corporate managerial hubris and strategic emphasis
by MinChung Kim & Guiyang Xiong & Kwang-Ho Kim
March 2018, Volume 46, Issue 2
- 169-172 The future of the marketing department at business schools
by Jan-Benedict E. M. Steenkamp - 173-189 An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
by Michelle D. Steward & James A. Narus & Michelle L. Roehm - 190-211 The impact of a sales team’s perceived entitativity on customer satisfaction
by Chen Wang & JoAndrea Hoegg & Darren W. Dahl - 212-233 Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort
by Anna G. Devlin & Wedad Elmaghraby & Rebecca W. Hamilton - 234-251 Cause marketing and customer profitability
by Michel Ballings & Heath McCullough & Neeraj Bharadwaj - 252-272 Understanding the long-term implications of retailer returns in business-to-business relationships
by Lauren Skinner Beitelspacher & Thomas L. Baker & Adam Rapp & Dhruv Grewal - 273-299 Debates and assumptions about motion picture performance: a meta-analysis
by François A. Carrillat & Renaud Legoux & Allègre L. Hadida - 300-316 Building a multi-category brand: when should distant brand extensions be introduced?
by Jeffrey R. Parker & Donald R. Lehmann & Kevin Lane Keller & Martin G. Schleicher - 317-337 Hey big spender! A golden (color) atmospheric effect on tipping behavior
by Na Young Lee & Stephanie M. Noble & Dipayan Biswas - 338-360 Pre-release consumer buzz
by Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann
January 2018, Volume 46, Issue 1
- 1-5 Review articles: purpose, process, and structure
by Robert W. Palmatier & Mark B. Houston & John Hulland - 6-8 The value of empirical generalizations in marketing
by Dominique M. Hanssens - 9-30 Meta-analysis: integrating accumulated knowledge
by Dhruv Grewal & Nancy Puccinelli & Kent B. Monroe - 31-58 Business cycle research in marketing: a review and research agenda
by Marnik G. Dekimpe & Barbara Deleersnyder - 59-80 Cost-effective service excellence
by Jochen Wirtz & Valarie Zeithaml - 81-91 On the significance of statistically insignificant results in consumer behavior experiments
by Robert A. Peterson & U. N. Umesh - 92-108 Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
by John Hulland & Hans Baumgartner & Keith Marion Smith - 109-129 Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment
by Stavroula Spyropoulou & Constantine S. Katsikeas & Dionysis Skarmeas & Neil A. Morgan - 130-146 The substitution strategy dilemma: substitute selection versus substitute effectiveness
by Zachary G. Arens & Rebecca W. Hamilton - 147-167 The impact of retail format diversification on retailers’ financial performance
by Yuying Shi & Jeremy M. Lim & Barton A. Weitz & Stephen L. France
November 2017, Volume 45, Issue 6
- 785-788 Organizational service strategy
by Michael K. Brady & Todd Arnold - 789-806 Service crisis recovery and firm performance: insights from information breach announcements
by Shahin Rasoulian & Yany Grégoire & Renaud Legoux & Sylvain Sénécal - 807-826 Do loyal customers really pay more for services?
by Nita Umashankar & Yashoda Bhagwat & V. Kumar - 827-847 The influence of service employees and other customers on customer unfriendliness: a social norms perspective
by Arne K. Albrecht & Gianfranco Walsh & Simon Brach & Dwayne D. Gremler & Erica Herpen - 848-865 Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level
by Ying Ding & Hean Tat Keh - 866-883 Unveiling the recovery time zone of tolerance: when time matters in service recovery
by Jens Hogreve & Nicola Bilstein & Leonhard Mandl - 884-905 Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
by Tim Hilken & Ko de Ruyter & Mathew Chylinski & Dominik Mahr & Debbie I. Keeling - 906-924 Technology-driven service strategy
by Ming-Hui Huang & Roland T. Rust - 925-943 Business models as service strategy
by Heiko Wieland & Nathaniel N. Hartmann & Stephen L. Vargo - 944-965 Customer participation in services: domain, scope, and boundaries
by Beibei Dong & K. Sivakumar
September 2017, Volume 45, Issue 5
- 587-592 The role and impact of reviewers on the marketing discipline
by Donald R. Lehmann & Russell S. Winer - 593-615 Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research
by Kathleen Cleeren & Marnik G. Dekimpe & Harald J. Heerde - 616-632 Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
by Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele - 633-656 Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
by Saim Kashmiri & Cameron Duncan Nicol & Sandeep Arora - 657-676 Frontline employees’ nonverbal cues in service encounters: a double-edged sword
by Elison Ai Ching Lim & Yih Hwai Lee & Maw-Der Foo - 677-697 Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
by Isabell Lenz & Hauke A. Wetzel & Maik Hammerschmidt - 698-719 It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
by Christopher Berry & Scot Burton & Elizabeth Howlett - 720-740 The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
by Carmen-Maria Albrecht & Stefan Hattula & Donald R. Lehmann - 741-761 You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value
by Gaia Rubera & Ahmet H. Kirca - 762-783 Effects of work–family interface conflicts on salesperson behaviors: a double-edged sword
by C. Fred Miao & Guangping Wang
July 2017, Volume 45, Issue 4
- 453-458 The role of university research centers in promoting research
by V. Kumar - 459-460 Perspectives on university research centers: lessons from the ISBM
by Gary L. Lilien - 461-464 Research centers, business schools, and the world of sales
by Michael Ahearne - 465-466 Marketing research centers: community, productivity, and relevance
by Robert W. Palmatier - 467-489 The customer value proposition: evolution, development, and application in marketing
by Adrian Payne & Pennie Frow & Andreas Eggert - 490-512 When and why do customer solutions pay off in business markets?
by Stefan Worm & Sundar G. Bharadwaj & Wolfgang Ulaga & Werner J. Reinartz - 513-533 When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry
by M. Berk Talay & M. Billur Akdeniz & Ahmet H. Kirca - 534-547 Negative word of mouth can be a positive for consumers connected to the brand
by Andrew E. Wilson & Michael D. Giebelhausen & Michael K. Brady - 548-568 OEM implementation of supplier-developed component innovations: the role of supplier actions
by Ashwin W. Joshi - 569-585 Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
by Katie Kelting & Adam Duhachek & Kimberly Whitler
May 2017, Volume 45, Issue 3
- 289-293 Executing on a customer engagement strategy
by Rajkumar Venkatesan - 294-311 Customer engagement: the construct, antecedents, and consequences
by Anita Pansari & V. Kumar - 312-335 Toward a theory of customer engagement marketing
by Colleen M. Harmeling & Jordan W. Moffett & Mark J. Arnold & Brad D. Carlson - 336-356 The effects of customer equity drivers on loyalty across services industries and firms
by Yi-Chun Ou & Peter C. Verhoef & Thorsten Wiesel - 357-376 Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships
by Lin Guo & Thomas W. Gruen & Chuanyi Tang - 377-401 Customer experience management: toward implementing an evolving marketing concept
by Christian Homburg & Danijel Jozić & Christina Kuehnl - 402-427 B2B relationship calculus: quantifying resource effects in service-dominant logic
by Anthony J. deLeon & Sharmila C. Chatterjee - 428-451 The role of climate: implications for service employee engagement and customer service performance
by Bulent Menguc & Seigyoung Auh & Volkan Yeniaras & Constantine S. Katsikeas
March 2017, Volume 45, Issue 2
- 135-155 The role of data privacy in marketing
by Kelly D. Martin & Patrick E. Murphy - 156-159 A comment on privacy
by David W. Stewart - 160-163 Broadening marketing’s contribution to data privacy
by O. C. Ferrell - 164-185 Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches
by V Kumar & Amalesh Sharma & Shaphali Gupta - 186-207 Event study methodology in the marketing literature: an overview
by Alina Sorescu & Nooshin L. Warren & Larisa Ertekin - 208-228 Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
by Saim Kashmiri & Cameron Duncan Nicol & Liwu Hsu - 229-250 The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework
by Paul Valentin Ngobo - 251-267 The effect of green partnerships on firm value
by Anna Sadovnikova & Ashish Pujari - 268-288 Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
by V. Kumar & JeeWon Brianna Choi & Mallik Greene
January 2017, Volume 45, Issue 1
- 1-6 Interesting and impactful research: on phenomena, theory, and writing
by Gerard J. Tellis - 7-9 Phenomena, theory, application, data, and methods all have impact
by John R. Hauser - 10-13 Musings on interesting and impactful theory and research
by Rajan Varadarajan - 14-36 Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
by Rajan Varadarajan - 37-54 Do managers know what their customers think and why?
by G. Tomas M. Hult & Forrest V. Morgeson & Neil A. Morgan & Sunil Mithas & Claes Fornell - 55-75 The effectiveness of celebrity endorsements: a meta-analysis
by Johannes Knoll & Jörg Matthes - 76-92 Firm capabilities and growth: the moderating role of market conditions
by Hui Feng & Neil A. Morgan & Lopo L. Rego - 93-118 Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
by Pravin Nath & Vijay Mahajan - 119-133 Habit slips: when consumers unintentionally resist new products
by Jennifer S. Labrecque & Wendy Wood & David T. Neal & Nick Harrington
November 2016, Volume 44, Issue 6
- 655-659 Improving publishing success at JAMS: contribution and positioning
by Robert W. Palmatier - 660-684 Eco-friendly product development strategy: antecedents, outcomes, and contingent effects
by Constantine S. Katsikeas & Constantinos N. Leonidou & Athina Zeriti - 685-706 Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas
by Paul W. Fombelle & Sterling A. Bone & Katherine N. Lemon - 707-725 Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?
by Erin Adamson Gillespie & Stephanie M. Noble & Son K. Lam - 726-745 Service employee burnout and engagement: the moderating role of power distance orientation
by Seigyoung Auh & Bulent Menguc & Stavroula Spyropoulou & Fatima Wang - 746-769 Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions
by Echo Wen Wan & Kimmy Wa Chan & Rocky Peng Chen - 770-790 Divided attitudinal loyalty and customer value: role of dealers in an indirect channel
by Sridhar N. Ramaswami & S. Arunachalam - 791-805 Time will tell: managing post-purchase changes in brand attitude
by Yi He & Qimei Chen & Dana L. Alden - 806-821 An offer you can’t refuse: consumer perceptions of sales pressure
by James J. Zboja & Ronald A. Clark & Diana L. Haytko - 822-823 Erratum to: An offer you can’t refuse: consumer perceptions of sales pressure
by James J. Zboja & Ronald A. Clark & Diana L. Haytko
September 2016, Volume 44, Issue 5
- 557-561 Is “strategy” a dirty word?
by Mark B. Houston - 562-564 Celebrating marketing’s dirty word
by Christine Moorman - 565-567 Rigor versus method imperialism
by Leigh McAlister - 568-585 Procrastinators’ online experience and purchase behavior
by Shabnam H. A. Zanjani & George R. Milne & Elizabeth G. Miller - 586-607 A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
by Martin Heinberg & H. Erkan Ozkaya & Markus Taube - 608-626 When will price increases associated with company donations to charity be perceived as fair?
by Nicole Koschate-Fischer & Isabel V. Huber (née Stefan) & Wayne D. Hoyer - 627-638 Disfluent vs. fluent price offers: paradoxical role of processing disfluency
by Scott Motyka & Rajneesh Suri & Dhruv Grewal & Chiranjeev Kohli - 639-653 Living brands: consumer responses to animated brand logos
by S. Adam Brasel & Henrik Hagtvedt
July 2016, Volume 44, Issue 4
- 415-439 Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
by Thomas E. DeCarlo & Son K. Lam - 440-453 Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
by Shuba Srinivasan & Oliver J. Rutz & Koen Pauwels - 454-473 Explaining the differing effects of corporate reputation across nations: a multilevel analysis
by Bernhard Swoboda & Cathrin Puchert & Dirk Morschett - 474-494 Life could be so easy: the convenience effect of round price endings
by Jan Wieseke & Anika Kolberg & Laura Marie Schons - 495-496 Erratum to: Life could be so easy: the convenience effect of round price endings
by Jan Wieseke & Anika Kolberg & Laura Marie Schons - 497-515 Making SENS: exploring the antecedents and impact of store environmental stewardship climate
by Niek Hensen & Debbie I. Keeling & Ko Ruyter & Martin Wetzels & Ad Jong - 516-538 Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance
by Anna S. Cui & Fang Wu - 539-554 Strategic marketing ambidexterity: antecedents and financial consequences
by Brett W. Josephson & Jean L. Johnson & Babu John Mariadoss - 555-555 RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance
by C. Fred Miao & Douglas E. Hughes & Keith A. Richards & Frank Q. Fu - 556-556 Erratum to: RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance
by C. Fred Miao & Douglas E. Hughes & Keith A. Richards & Frank Q. Fu
May 2016, Volume 44, Issue 3
- 281-285 Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy
by Rebecca Hamilton - 286-287 The argument for consumer-based strategy papers
by Darren W. Dahl - 288-289 In support of consumer-based strategy research
by John Deighton - 290-315 Value co-creation: concept and measurement
by Kumar Rakesh Ranjan & Stuart Read - 316-333 Chicken or egg? Sequential complementarity among salesforce control mechanisms
by Stephen K. Kim & Amrit Tiwana - 334-349 The effects of creativity on advertising wear-in and wear-out
by Jiemiao Chen & Xiaojing Yang & Robert E. Smith - 350-375 Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
by María Leticia Santos-Vijande & José Ángel López-Sánchez & John Rudd - 376-396 Linking cause assessment, corporate philanthropy, and corporate reputation
by Ilona Szőcs & Bodo B. Schlegelmilch & Thomas Rusch & Hamed M. Shamma - 397-413 Re-conceptualizing cognitive and affective customer–company identification: the role of self-motives and different customer-based outcomes
by Jeremy S. Wolter & J. Joseph Cronin
March 2016, Volume 44, Issue 2
- 135-150 Investigations of sales representatives’ valuation of options
by Leff Bonney & Christopher R. Plouffe & Michael Brady - 151-165 Do customized service packages impede value capture in industrial markets?
by Michael Steiner & Andreas Eggert & Wolfgang Ulaga & Klaus Backhaus - 166-184 Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
by Gaia Rubera & Deepa Chandrasekaran & Andrea Ordanini - 185-205 Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach
by Jeff S. Johnson & Ravipreet S. Sohi - 206-217 Does relationship marketing matter in online retailing? A meta-analytic approach
by Varsha Verma & Dheeraj Sharma & Jagdish Sheth - 218-240 Customer win-back: the role of attributions and perceptions in customers’ willingness to return
by Doreén Pick & Jacquelyn S. Thomas & Sebastian Tillmanns & Manfred Krafft - 241-260 Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
by Cong Feng & Scott Fay & K. Sivakumar - 261-280 Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
by Liwu Hsu & Susan Fournier & Shuba Srinivasan
January 2016, Volume 44, Issue 1
- 1-4 Editorial: the past, present, and future of JAMS
by Robert W. Palmatier - 5-23 Institutions and axioms: an extension and update of service-dominant logic
by Stephen L. Vargo & Robert F. Lusch - 24-45 Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
by V. Kumar & Ashutosh Dixit & Rajshekar (Raj) G. Javalgi & Mayukh Dass - 46-65 The formation, evolution and replacement of price–quality relationships
by Koen Pauwels & Richard D’Aveni - 66-87 Adaptive personalization using social networks
by Tuck Siong Chung & Michel Wedel & Roland T. Rust - 88-107 Understanding loyalty program effectiveness: managing target and bystander effects
by Lena Steinhoff & Robert W. Palmatier - 108-118 A contingency model of emotional intelligence in professional selling
by Richard G. McFarland & Joseph C. Rode & Tasadduq A. Shervani - 119-134 Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
by Clay M. Voorhees & Michael K. Brady & Roger Calantone & Edward Ramirez