Collect them all! Increasing product category cross-selling using the incompleteness effect
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DOI: 10.1007/s11747-021-00835-6
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- Eggenschwiler, Matthias, 2024. "A systematic literature review on the cluttered cross-selling and cross-buying subfield: A call to action," OSF Preprints 35kaj, Center for Open Science.
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Keywords
Cross-selling; Completeness; Field theory; Incompleteness effect; Zeigarnik effect;All these keywords.
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