Content
March 2016, Volume 44, Issue 2
- 218-240 Customer win-back: the role of attributions and perceptions in customers’ willingness to return
by Doreén Pick & Jacquelyn S. Thomas & Sebastian Tillmanns & Manfred Krafft - 241-260 Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
by Cong Feng & Scott Fay & K. Sivakumar - 261-280 Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
by Liwu Hsu & Susan Fournier & Shuba Srinivasan
January 2016, Volume 44, Issue 1
- 1-4 Editorial: the past, present, and future of JAMS
by Robert W. Palmatier - 5-23 Institutions and axioms: an extension and update of service-dominant logic
by Stephen L. Vargo & Robert F. Lusch - 24-45 Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
by V. Kumar & Ashutosh Dixit & Rajshekar (Raj) G. Javalgi & Mayukh Dass - 46-65 The formation, evolution and replacement of price–quality relationships
by Koen Pauwels & Richard D’Aveni - 66-87 Adaptive personalization using social networks
by Tuck Siong Chung & Michel Wedel & Roland T. Rust - 88-107 Understanding loyalty program effectiveness: managing target and bystander effects
by Lena Steinhoff & Robert W. Palmatier - 108-118 A contingency model of emotional intelligence in professional selling
by Richard G. McFarland & Joseph C. Rode & Tasadduq A. Shervani - 119-134 Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
by Clay M. Voorhees & Michael K. Brady & Roger Calantone & Edward Ramirez