A customer portfolio management model that relates company’s marketing to its long-term survival
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DOI: 10.1007/s11747-020-00765-9
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- Ostapenko , Roman I., 2021. "Strategies for attracting foreign authors to a new journal," Economic Consultant, Roman I. Ostapenko, vol. 36(4), pages 26-32.
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Keywords
Customer portfolio management; Customer mix; Long-term vs. short-term; attracting customers; Company survival;All these keywords.
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