IDEAS home Printed from https://ideas.repec.org/a/spr/joamsc/v49y2021i3d10.1007_s11747-020-00764-w.html
   My bibliography  Save this article

The importance of behavioral outcomes

Author

Listed:
  • John Hulland

    (University of Georgia)

  • Mark Houston

    (Texas Christian University)

Abstract

No abstract is available for this item.

Suggested Citation

  • John Hulland & Mark Houston, 2021. "The importance of behavioral outcomes," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 437-440, May.
    • Handle: RePEc:spr:joamsc:v:49:y:2021:i:3:d:10.1007_s11747-020-00764-w
    DOI: 10.1007/s11747-020-00764-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11747-020-00764-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11747-020-00764-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Manohar U. Kalwani & Alvin J. Silk, 1982. "On the Reliability and Predictive Validity of Purchase Intention Measures," Marketing Science, INFORMS, vol. 1(3), pages 243-286.
    2. Carrington, Michal J. & Neville, Benjamin A. & Whitwell, Gregory J., 2014. "Lost in translation: Exploring the ethical consumer intention–behavior gap," Journal of Business Research, Elsevier, vol. 67(1), pages 2759-2767.
    3. Andrea C. Morales & On Amir & Leonard Lee, 2017. "Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(2), pages 465-476.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tobias Maiberger & David Schindler & Nicole Koschate-Fischer, 2024. "Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 119-139, January.
    2. Fast, Victoria & Sachs, Nikolai & Schnurr, Daniel, 2021. "Privacy Decision-Making in Digital Markets: Eliciting Individuals' Preferences for Transparency," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238020, International Telecommunications Society (ITS).
    3. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
    4. Li Yan & Hean Tat Keh & Kyle B. Murray, 2024. "Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 75-96, January.
    5. Alexander B. Pratt & Stacey G. Robinson & Clay M. Voorhees & Joyce (Feng) Wang & Michael D. Giebelhausen, 2023. "Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1143-1164, September.
    6. Dimitrios Chionis & Nektarios Karanikas, 2022. "Risk Perception and Risk Communication from a Systems Perspective: a Study on Safety Behavioural Intervention Frameworks and Functions," Systemic Practice and Action Research, Springer, vol. 35(5), pages 711-746, October.
    7. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
    8. Orazi, Davide C. & Yi Mah, Kit & Derksen, Tim & Murray, Kyle B., 2023. "Consumer escapism: Scale development, validation, and physiological associations," Journal of Business Research, Elsevier, vol. 160(C).
    9. Huachao Gao & Yinlong Zhang, 2022. "How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 822-840, July.
    10. Davide Christian Orazi & Bhoomija Ranjan & Yimin Cheng, 2023. "Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 570-597, May.
    11. Amaradri Mukherjee & Ronn J. Smith & Scot Burton, 2023. "The effect of positive anticipatory utility on product pre‑order evaluations and choices," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 551-569, May.
    12. Tatik Suryani & Abu Amar Fauzi & Margaret L. Sheng & Mochamad Nurhadi, 2024. "Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia," Electronic Commerce Research, Springer, vol. 24(3), pages 1763-1794, September.
    13. Johannes D. Hattula & Walter Herzog & Ravi Dhar, 2023. "The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood," Marketing Letters, Springer, vol. 34(1), pages 35-53, March.
    14. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
    15. Bright Senanu & Bedman Narteh, 2023. "Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 15-29, March.
    16. Zhang, Jin & Xu, Xiaobing & Keh, Hean Tat, 2022. "I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes," Journal of Business Research, Elsevier, vol. 139(C), pages 397-410.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    2. Taeyoung Cho & Taesoo Cho & Hao Zhang, 2021. "The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention," Tourism and Hospitality, MDPI, vol. 2(3), pages 1-14, July.
    3. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    4. Venkatesh, Viswanath & Maruping, Likoebe M. & Brown, Susan A., 2006. "Role of time in self-prediction of behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 160-176, July.
    5. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Elena Kossmann & Mónica Gómez-Suárez, 2018. "Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 353-370, September.
    7. Charis X. Li & Xiao-xiao Liu & Jun Ye & Siyu Zheng & Songyin Cai, 2024. "Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China," Journal of Business Ethics, Springer, vol. 191(4), pages 675-695, May.
    8. Tiia-Lotta Pekkanen, 2021. "Institutions and Agency in the Sustainability of Day-to-Day Consumption Practices: An Institutional Ethnographic Study," Journal of Business Ethics, Springer, vol. 168(2), pages 241-260, January.
    9. Patient Rambe & Takawira Munyaradzi Ndofirepi, 2016. "Influence of Small Business Ethics on Buying Decisions of Customers: A case of Indigenous Owned Fast-Food Outlets in Zimbabwe," Journal of Economics and Behavioral Studies, AMH International, vol. 8(5), pages 169-183.
    10. Japutra, Arnold & Septianto, Felix & Can, Ali Selcuk, 2022. "Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    11. Bresciani, Stefano & Ferraris, Alberto & Santoro, Gabriele & Premazzi, Katia & Quaglia, Roberto & Yahiaoui, Dorra & Viglia, Giampaolo, 2021. "The seven lives of Airbnb. The role of accommodation types," Annals of Tourism Research, Elsevier, vol. 88(C).
    12. Hye Jung Jung & Yun Jung Choi & Kyung Wha Oh, 2020. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap," Sustainability, MDPI, vol. 12(5), pages 1-14, February.
    13. Musa Essa, 2023. "Diversity from the customer's perspective: Good or bad? The case of disability," Italian Journal of Marketing, Springer, vol. 2023(1), pages 81-98, March.
    14. Shehawy, Yasser Moustafa, 2023. "In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    15. Leary, R. Bret & Vann, Richard J. & Mittelstaedt, John D. & Murphy, Patrick E. & Sherry,, John F., 2014. "Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption," Journal of Business Research, Elsevier, vol. 67(9), pages 1953-1958.
    16. Atsushi Watabe & Simon Gilby, 2020. "To See a World in a Grain of Sand—The Transformative Potential of Small Community Actions," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    17. Alex Hiller & Tony Woodall, 2019. "Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption," Journal of Business Ethics, Springer, vol. 157(4), pages 893-912, July.
    18. Juan Sánchez-Fernández & Luis-Alberto Casado-Aranda & Ana-Belén Bastidas-Manzano, 2021. "Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis," Sustainability, MDPI, vol. 13(3), pages 1-20, February.
    19. Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
    20. Dixon, Darcie & Mikolon, Sven, 2021. "Cents of self: How and when self-signals influence consumer value derived from choices of green products," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 365-386.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joamsc:v:49:y:2021:i:3:d:10.1007_s11747-020-00764-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.