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Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Author

Listed:
  • Brianna JeeWon Paulich

    (University of South Florida)

  • V. Kumar

    (Indian School of Business
    MICA
    IIM
    WE School)

Abstract

In the original version of this article, there is a plus sign between βmj between θmj in Eq. 1. Instead it should have been βmj θi.

Suggested Citation

  • Brianna JeeWon Paulich & V. Kumar, 2021. "Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1243-1243, November.
    • Handle: RePEc:spr:joamsc:v:49:y:2021:i:6:d:10.1007_s11747-021-00799-7
    DOI: 10.1007/s11747-021-00799-7
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    Citations

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    Cited by:

    1. Junzhou Zhang & Yuping Liu-Thompkins, 2024. "Personalized email marketing in loyalty programs: The role of multidimensional construal levels," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 196-216, January.
    2. Soumya Mukhopadhyay & V Kumar & Amalesh Sharma & Tuck Siong Chung, 2022. "Impact of review narrativity on sales in a competitive environment," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2538-2556, June.
    3. Nicolas R. Weber & André Marchand & Reinhard E. Kunz, 2024. "The global impact of public and private funding on cultural and economic movie success: evidence from German film funding," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 48(2), pages 259-283, June.
    4. Rubin, Dan & Mohr, Iris & Kumar, V., 2022. "Beyond the box office: A conceptual framework for the drivers of audience engagement," Journal of Business Research, Elsevier, vol. 151(C), pages 473-488.
    5. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.

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