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Commentary--Contagion in Prescribing Behavior Among Networks of Doctors

Author

Listed:
  • Nicholas A. Christakis

    (Medical School and Faculty of Arts and Sciences, Harvard University, Boston, Massachusetts 02115)

  • James H. Fowler

    (School of Medicine and Division of Social Sciences, University of California, San Diego, La Jolla, California 92093)

Abstract

No abstract available.

Suggested Citation

  • Nicholas A. Christakis & James H. Fowler, 2011. "Commentary--Contagion in Prescribing Behavior Among Networks of Doctors," Marketing Science, INFORMS, vol. 30(2), pages 213-216, 03-04.
    • Handle: RePEc:inm:ormksc:v:30:y:2011:i:2:p:213-216
    DOI: 10.1287/mksc.1100.0595
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    References listed on IDEAS

    as
    1. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
    2. John Horton & David Rand & Richard Zeckhauser, 2011. "The online laboratory: conducting experiments in a real labor market," Experimental Economics, Springer;Economic Science Association, vol. 14(3), pages 399-425, September.
    3. Valente, T.W. & Hoffman, B.R. & Ritt-Olson, A. & Lichtman, K. & Johnson, C.A., 2003. "Effects of a Social-Network Method for Group Assignment Strategies on Peer-Led Tobacco Prevention Programs in Schools," American Journal of Public Health, American Public Health Association, vol. 93(11), pages 1837-1843.
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    Cited by:

    1. Raghuram Iyengar & Christophe Van den Bulte & Jae Young Lee, 2015. "Social Contagion in New Product Trial and Repeat," Marketing Science, INFORMS, vol. 34(3), pages 408-429, May.
    2. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 230-232, 03-04.

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