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Editorial--Marketing Science: Marketing and Science

Author

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  • Preyas S. Desai

    (The Fuqua School of Business, Duke University, Durham, North Carolina, 27708)

Abstract

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Suggested Citation

  • Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
    • Handle: RePEc:inm:ormksc:v:30:y:2011:i:1:p:1-3
    DOI: 10.1287/mksc.1100.0621
    as

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    References listed on IDEAS

    as
    1. Richard Staelin, 1998. "Last Reflections of the Editor," Marketing Science, INFORMS, vol. 17(4), pages 297-300.
    2. Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
    3. Donald G. Morrison & Jagmohan S. Raju, 2004. "50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future," Management Science, INFORMS, vol. 50(4), pages 425-428, April.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Preyas S. Desai & David Bell & Gary Lilien & David Soberman, 2012. "Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World," Marketing Science, INFORMS, vol. 31(1), pages 1-3, January.
    2. Donald R. Lehmann & Russell S. Winer, 2017. "The role and impact of reviewers on the marketing discipline," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 587-592, September.
    3. Olivier Toubia, 2022. "Editorial: A New Chapter or a New Page for Marketing Science ?," Marketing Science, INFORMS, vol. 41(1), pages 1-6, January.

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