Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
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DOI: 10.1287/mksc.1110.0644
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- Wesley Hartmann & Harikesh S. Nair & Sridhar Narayanan, 2011. "Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design," Marketing Science, INFORMS, vol. 30(6), pages 1079-1097, November.
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Keywords
structural models; Bayesian analysis; Bayes factors; model selection;All these keywords.
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