Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion
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DOI: 10.1287/mksc.1100.0614
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References listed on IDEAS
- Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
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Cited by:
- Zarnadze Giorgi, 2020. "Social interactions impact on product and service development," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 324-332, July.
- Cuhadaroglu, Tugce, 2015. "Choosing on Influence," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN 2015-59, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Haoyan Sun & Ming Fan & Yong Tan, 2020. "An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace," Information Systems Research, INFORMS, vol. 31(1), pages 37-56, March.
- Tugce Cuhadaroglu, 2015. "Choosing on Influence," Discussion Paper Series, School of Economics and Finance 201504, School of Economics and Finance, University of St Andrews.
- Eskreis-Winkler, Lauren & Fishbach, Ayelet, 2020. "Hidden failures," Organizational Behavior and Human Decision Processes, Elsevier, vol. 157(C), pages 57-67.
- Cuhadaroglu, Tugce, 2015. "Choosing on Influence," SIRE Discussion Papers 2015-59, Scottish Institute for Research in Economics (SIRE).
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Keywords
diffusion of innovations; opinion leadership; social contagion; social networks;All these keywords.
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