Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Author
Abstract
Suggested Citation
DOI: 10.1287/mksc.1120.0719
Download full text from publisher
References listed on IDEAS
- Kamel Jedidi & Carl F. Mela & Sunil Gupta, 1999. "Managing Advertising and Promotion for Long-Run Profitability," Marketing Science, INFORMS, vol. 18(1), pages 1-22.
- Johar, Gita Venkataramani & Jedidi, Kamel & Jacoby, Jacob, 1997. "A Varying-Parameter Averaging Model of On-Line Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 232-247, September.
- Alba, Joseph W & Hutchinson, J Wesley, 2000. "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 123-156, September.
- van Osselaer, Stijn M J & Janiszewski, Chris, 2001. "Two Ways of Learning Brand Associations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 202-223, September.
- Ujwal Kayande & John H. Roberts & Gary L. Lilien & Duncan K. H. Fong, 2007. "Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?," Marketing Science, INFORMS, vol. 26(4), pages 504-513, 07-08.
- Kahn, Barbara E & Meyer, Robert J, 1991. "Consumer Multiattribute Judgments under Attribute-Weight Uncertainity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 508-522, March.
- Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
- Daniel McFadden, 2001.
"Economic Choices,"
American Economic Review, American Economic Association, vol. 91(3), pages 351-378, June.
- McFadden, Daniel L., 2000. "Economic Choices," Nobel Prize in Economics documents 2000-6, Nobel Prize Committee.
- McGough, Bruce, 2003. "Statistical Learning With Time-Varying Parameters," Macroeconomic Dynamics, Cambridge University Press, vol. 7(1), pages 119-139, February.
- John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
- Daniel Kahneman & Amos Tversky, 2013.
"Prospect Theory: An Analysis of Decision Under Risk,"
World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127,
World Scientific Publishing Co. Pte. Ltd..
- Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
- Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
- Kennan, John, 1979. "The Estimation of Partial Adjustment Models with Rational Expectations," Econometrica, Econometric Society, vol. 47(6), pages 1441-1455, November.
- Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
- Hoeffler, Steve & Ariely, Dan & West, Pat, 2006. "Path dependent preferences: The role of early experience and biased search in preference development," Organizational Behavior and Human Decision Processes, Elsevier, vol. 101(2), pages 215-229, November.
- Gary L. Lilien, 1974. "A Modified Linear Learning Model of Buyer Behavior," Management Science, INFORMS, vol. 20(7), pages 1027-1036, March.
- Janiszewski, Chris & Warlop, Luk, 1993. "The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 171-189, September.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
- Blackorby, Charles & Primont, Daniel & Russell, R. Robert, 1977. "On testing separability restrictions with flexible functional forms," Journal of Econometrics, Elsevier, vol. 5(2), pages 195-209, March.
- Timothy Cason & Daniel Friedman, 1999. "Learning in a Laboratory Market with Random Supply and Demand," Experimental Economics, Springer;Economic Science Association, vol. 2(1), pages 77-98, August.
- Frank M. Bass & Norris Bruce & Sumit Majumdar & B. P. S. Murthi, 2007. "Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship," Marketing Science, INFORMS, vol. 26(2), pages 179-195, 03-04.
- van Osselaer, Stijn M J & Alba, Joseph W, 2003. "Locus of Equity and Brand Extension," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 539-550, March.
- van Osselaer, Stijn M J & Alba, Joseph W, 2000. "Consumer Learning and Brand Equity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 1-16, June.
- Füsun Gönül & Kannan Srinivasan, 1996. "Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model," Marketing Science, INFORMS, vol. 15(3), pages 262-279.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Yi Zhao & Sha Yang & Matthew Shum & Shantanu Dutta, 2022. "A Dynamic Model of Player Level-Progression Decisions in Online Gaming," Management Science, INFORMS, vol. 68(11), pages 8062-8082, November.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Heiman, Amir & Lowengart, Oded, 2011. "The effects of information about health hazards in food on consumers' choice process," Journal of Econometrics, Elsevier, vol. 162(1), pages 140-147, May.
- Haghani, Milad & Bliemer, Michiel C.J. & Hensher, David A., 2021. "The landscape of econometric discrete choice modelling research," Journal of choice modelling, Elsevier, vol. 40(C).
- Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, University Library of Munich, Germany.
- Guhl, Daniel & Baumgartner, Bernhard & Kneib, Thomas & Steiner, Winfried J., 2018. "Estimating time-varying parameters in brand choice models: A semiparametric approach," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 394-414.
- Heiman, Amir & Lowengart, Oded, 2006. "An Ostrich Or A Leopard - Communication Response Strategies To Post-Exposure On Negative Information About Health Hazards In Foods," Discussion Papers 7172, Hebrew University of Jerusalem, Department of Agricultural Economics and Management.
- Oliveira-Castro, Jorge M., 2003. "Effects of base price upon search behavior of consumers in a supermarket: An operant analysis," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 637-652, October.
- Shao, Wei & Lye, Ashley & Rundle-Thiele, Sharyn, 2009. "Different strokes for different folks: A method to accommodate decision -making heterogeneity," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 495-501.
- Nisheeth Srivastava & Paul Schrater, 2015. "Learning What to Want: Context-Sensitive Preference Learning," PLOS ONE, Public Library of Science, vol. 10(10), pages 1-21, October.
- Cheng, Yin-Hui & Chuang, Shih-Chieh & Pei-I Yu, Annie & Lai, Wan-Ting, 2019. "Change in your wallet, change your choice: The effect of the change-matching heuristic on choice," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 67-76.
- Song Lin & Juanjuan Zhang & John R. Hauser, 2015. "Learning from Experience, Simply," Marketing Science, INFORMS, vol. 34(1), pages 1-19, January.
- Jacobs Martin, 2016. "Accounting for Changing Tastes: Approaches to Explaining Unstable Individual Preferences," Review of Economics, De Gruyter, vol. 67(2), pages 121-183, August.
- Stefano Ficco & Vladimir Karamychev & Peran van Reeven, 2006. "A Theory of Procedurally Rational Choice: Optimization without Evaluation," Tinbergen Institute Discussion Papers 06-001/1, Tinbergen Institute.
- Hu, Wuyang & Adamowicz, Wiktor L. & Veeman, Michele M., 2005. "Bayesian Analysis of Consumer Choices with Taste, Context, Reference Point and Individual Scale Effects," 2005 Annual meeting, July 24-27, Providence, RI 19296, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Kaye-Blake, William & Abell, Walter L. & Zellman, Eva, 2009.
"Respondents’ ignoring of attribute information in a choice modelling survey,"
Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(4), pages 1-18.
- William Henry Kaye-Blake & Walt L. Abell & Eva Zellman, 2009. "Respondents' ignoring of attribute information in a choice modelling survey," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(4), pages 547-564, October.
- Kim, Namwoon & Srivastava, Rajendra K. & Han, Jin K., 2001. "Consumer decision-making in a multi-generational choice set context," Journal of Business Research, Elsevier, vol. 53(3), pages 123-136, September.
- Heiman, Amir & Lowengart, Oded, 2008. "The effect of information about health hazards on demand for frequently purchased commodities," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 310-318.
- S. Van Cranenburgh & S. Wang & A. Vij & F. Pereira & J. Walker, 2021. "Choice modelling in the age of machine learning -- discussion paper," Papers 2101.11948, arXiv.org, revised Nov 2021.
- Nobuhiko Terui & Masataka Ban & Greg M. Allenby, 2011. "The Effect of Media Advertising on Brand Consideration and Choice," Marketing Science, INFORMS, vol. 30(1), pages 74-91, 01-02.
- Mikołaj Czajkowski & Tomasz Gajderowicz & Marek Giergiczny & Gabriela Grotkowska & Urszula Sztandar-Sztanderska, 2020.
"Choosing the Future: Economic Preferences for Higher Education Using Discrete Choice Experiment Method,"
Research in Higher Education, Springer;Association for Institutional Research, vol. 61(4), pages 510-539, June.
- Mikołaj Czajkowski & Tomasz Gajderowicz & Marek Giergiczny & Gabriela Grotkowska & Urszula Sztandar-Sztanderska, 2017. "Choosing the future: economic preferences for higher education using discrete choice experiment method," Working Papers 2017-16, Faculty of Economic Sciences, University of Warsaw.
- Prakash, David & Spann, Martin, 2022. "Dynamic pricing and reference price effects," Journal of Business Research, Elsevier, vol. 152(C), pages 300-314.
More about this item
Keywords
consumer utility; preference dynamics; associative learning;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:31:y:2012:i:4:p:549-566. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.