Practice Prize Paper --Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
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DOI: 10.1287/mksc.1100.0619
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References listed on IDEAS
- John R. Hauser, 1978. "Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach," Operations Research, INFORMS, vol. 26(3), pages 406-421, June.
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Cited by:
- Whyte, Randall & Lohmann, Gui, 2015. "The carrier-within-a-carrier strategy: An analysis of Jetstar," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 141-148.
- Ken Roberts & John H. Roberts & Peter J. Danaher & Rohan Raghavan, 2015. "Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia," Marketing Science, INFORMS, vol. 34(6), pages 815-824, November.
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Keywords
airlines; consumer choice; Bayesian estimation; service management; marketing strategy;All these keywords.
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