No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
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DOI: 10.1287/mksc.1110.0648
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- Yi Qian & Hui Xie, 2013. "Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases," NBER Working Papers 19586, National Bureau of Economic Research, Inc.
- Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker, 2019. "Improving customer profit predictions with customer mindset metrics through multiple overimputation," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 771-794, September.
- Yi Qian, 2014. "Counterfeiters: Foes or Friends? How Counterfeits Affect Sales by Product Quality Tier," Management Science, INFORMS, vol. 60(10), pages 2381-2400, October.
- Yi Qian & Hui Xie, 2022. "Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples," Marketing Science, INFORMS, vol. 41(2), pages 336-360, March.
- Lu, Huidi & van der Lans, Ralf & Helsen, Kristiaan & Gauri, Dinesh K., 2023. "DEPART: Decomposing prices using atheoretical regression trees," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 781-800.
- Yi Qian & Hui Xie, 2014. "Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches," Marketing Science, INFORMS, vol. 33(3), pages 437-448, May.
- Maaya, Leonard & Meulders, Michel & Vandebroek, Martina, 2021. "Joint analysis of preferences and drop out data in discrete choice experiments," Journal of choice modelling, Elsevier, vol. 41(C).
- Yi Qian & Hui Xie, 2015. "Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases," Management Science, INFORMS, vol. 61(3), pages 520-541, March.
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Keywords
CRM; hierarchical Bayesian; individual marketing; marketing mix variable; MCMC; missing covariates;All these keywords.
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