Printed from https://ideas.repec.org/s/inm/ormksc2.html
Content
November 2021, Volume 40, Issue 6
- 1169-1198 What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
by Ali Goli & Pradeep K. Chintagunta - 1199-1213 Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
by Davide Proserpio & Isamar Troncoso & Francesca Valsesia
September 2021, Volume 40, Issue 5
- 813-820 Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
by Shunyuan Zhang & Nitin Mehta & Param Vir Singh & Kannan Srinivasan - 821-843 Digitization and Flexibility: Evidence from the South Korean Movie Market
by Joonhyuk Yang & Eric T. Anderson & Brett R. Gordon - 844-870 Understanding Large-Scale Dynamic Purchase Behavior
by Bruno Jacobs & Dennis Fok & Bas Donkers - 871-899 Estimation of Preference Heterogeneity in Markets with Costly Search
by Ilya Morozov & Stephan Seiler & Xiaojing Dong & Liwen Hou - 900-922 Targeted Advertising and Consumer Inference
by Jiwoong Shin & Jungju Yu - 923-945 Competitive Advertising on Brand Search: Traffic Stealing and Click Quality
by Andrey Simonov & Shawndra Hill - 946-963 Internalization of Advertising Services: Testing a Theory of the Firm
by Birger Wernerfelt & Alvin Silk & Shuyi Yu - 964-984 Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
by Shijie Lu & Dai Yao & Xingyu Chen & Rajdeep Grewal - 985-1004 The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews
by Dinesh Puranam & Vrinda Kadiyali & Vishal Narayan
July 2021, Volume 40, Issue 4
- 593-618 Scalable Optimal Online Auctions
by Dominic Coey & Bradley J. Larsen & Kane Sweeney & Caio Waisman - 619-636 Price Salience and Product Choice
by Tom Blake & Sarah Moshary & Kane Sweeney & Steve Tadelis - 637-660 Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares
by Jean-Pierre Dubé & Ali Hortaçsu & Joonhwi Joo - 661-684 The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment
by Jian Jia & Ginger Zhe Jin & Liad Wagman - 685-707 Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry
by Xiaolin Li & Chenxi Liao & Ying Xie - 708-730 The Effect of Individual Online Reviews on Purchase Likelihood
by Prasad Vana & Anja Lambrecht - 731-764 Do “Made in USA” Claims Matter?
by Xinyao Kong & Anita Rao - 765-782 Low-Price Guarantees in a Dual Channel of Distribution
by Juncai Jiang & Chuan He - 783-809 The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis
by Patrick Bachmann & Markus Meierer & Jeffrey Näf
May 2021, Volume 40, Issue 3
- 395-412 A Theoretical Analysis of the Lean Start-up Method
by Onesun Steve Yoo & Tingliang Huang & Kenan Arifoğlu - 413-427 Endogenous Evaluation and Sequential Search
by Liang Guo - 428-458 A Dynamic Model of Optimal Retargeting
by J. Miguel Villas-Boas & Yunfei (Jesse) Yao - 459-480 Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis
by Daniel Minh McCarthy & Elliot Shin Oblander - 481-507 The Fateful First Consumer Review
by Sungsik Park & Woochoel Shin & Jinhong Xie - 508-526 Can Non-tiered Customer Loyalty Programs Be Profitable?
by Arun Gopalakrishnan & Zhenling Jiang & Yulia Nevskaya & Raphael Thomadsen - 527-547 Media Platforms’ Content Provision Strategies and Sources of Profits
by Wilfred Amaldoss & Jinzhao Du & Woochoel Shin - 548-568 The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
by Shijie Lu & Koushyar Rajavi & Isaac Dinner - 569-588 Pricing Under Dynamic Competition When Loyal Consumers Stockpile
by Manish Gangwar & Nanda Kumar & Ram C. Rao
March 2020, Volume 39, Issue 2
- 285-295 Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
by Qiang Zhang & Wenbo Wang & Yuxin Chen
January 2020, Volume 39, Issue 1
- 1-4 Yale School of Management, Yale University, New Haven, Connecticut 06520
by Avi Goldfarb & Ginger Jin & K. Sudhir - 5-32 Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
by Navdeep S. Sahni & Harikesh S. Nair - 33-51 Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
by Garrett A. Johnson & Scott K. Shriver & Shaoyin Du - 52-70 Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry
by Ali Umut Guler & Kanishka Misra & Vishal Singh - 71-91 Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
by Yan Lu & Debanjan Mitra & David Musto & Sugata Ray - 92-116 Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection
by Matthias Hunold & Reinhold Kesler & Ulrich Laitenberger - 117-133 Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending
by Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi - 134-167 What Do News Aggregators Do? Evidence from Google News in Spain and Germany
by Joan Calzada & Ricard Gil - 168-187 Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior
by Devesh Raval - 188-210 Consumer Reactions to Drip Pricing
by Shelle Santana & Steven K. Dallas & Vicki G. Morwitz - 211-233 Consumer Protection on Kickstarter
by Daniel Blaseg & Christian Schulze & Bernd Skiera - 234-252 Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
by André Bonfrer & Pradeep K. Chintagunta & John H. Roberts & David Corkindale - 253-280 Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare
by Marco J. W. Kotschedoff & Max J. Pachali
November 2019, Volume 38, Issue 6
- 913-917 Editorial: An Update on the Frontiers Section
by K. Sudhir - 918-926 Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
by Nico Neumann & Catherine E. Tucker & Timothy Whitfield - 927-936 Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
by Pengyuan Wang & Guiyang Xiong & Jian Yang - 937-947 Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
by Xueming Luo & Siliang Tong & Zheng Fang & Zhe Qu - 948-972 Monetizing Online Marketplaces
by Hana Choi & Carl F. Mela - 973-993 Season Ticket Buyer Value and Secondary Market Options
by Michael Lewis & Yanwen Wang & Chunhua Wu - 994-1022 Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising
by Anna E. Tuchman - 1023-1037 Search Advertising: Budget Allocation Across Search Engines
by Mohammad Zia & Ram C. Rao - 1038-1058 Test & Roll: Profit-Maximizing A/B Tests
by Elea McDonnell Feit & Ron Berman - 1059-1081 The Strategic Implications of Scale in Choice-Based Conjoint Analysis
by John R. Hauser & Felix Eggers & Matthew Selove
September 2019, Volume 38, Issue 5
- 734-755 Mobile Hailing Technology and Taxi Driving Behaviors
by Yanwen Wang & Chunhua Wu & Ting Zhu - 756-772 Mobile App Introduction and Online and Offline Purchases and Product Returns
by Unnati Narang & Venkatesh Shankar - 773-792 Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
by Sam Ransbotham & Nicholas H. Lurie & Hongju Liu - 793-811 Advertising Strategy in the Presence of Reviews: An Empirical Analysis
by Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio - 812-834 Opinion Leaders and Product Variety
by Dmitri Kuksov & Chenxi Liao - 835-851 Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep
by Sanjay Jain - 852-870 Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts
by Tinglong Dai & Kinshuk Jerath - 871-887 A Salesforce-Driven Model of Consumer Choice
by Bicheng Yang & Tat Chan & Raphael Thomadsen - 888-909 Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality
by Cheng Chou & Tim Derdenger & Vineet Kumar
July 2019, Volume 38, Issue 4
- 543-566 Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers
by Przemysław Jeziorski & Elena Krasnokutskaya & Olivia Ceccarini - 567-583 Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
by Mina Ameri & Elisabeth Honka & Ying Xie - 584-608 Learning in Online Advertising
by W. Jason Choi & Amin Sayedi - 609-642 Search and Learning at a Daily Deals Website
by Mantian (Mandy) Hu & Chu (Ivy) Dang & Pradeep K. Chintagunta - 643-668 Lead Offer Spillovers
by Matthew McGranaghan & Jura Liaukonyte & Geoffrey Fisher & Kenneth C. Wilbur - 669-689 Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data
by Zibin Xu & Anthony Dukes - 690-710 Inference for Product Competition and Separable Demand
by Adam N. Smith & Peter E. Rossi & Greg M. Allenby - 711-727 Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns
by Feihong Xia & Rabikar Chatterjee & Jerrold H. May
May 2019, Volume 38, Issue 3
- 365-391 Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels
by Hui Li & Kannan Srinivasan - 392-416 Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games
by Masakazu Ishihara & Andrew T. Ching - 417-441 Recommending Products When Consumers Learn Their Preference Weights
by Daria Dzyabura & John R. Hauser - 442-460 Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers
by Quan Zheng & Xiajun Amy Pan & Janice E. Carrillo - 461-480 U-Shaped Conformity in Online Social Networks
by Monic Sun & Xiaoquan (Michael) Zhang & Feng Zhu - 481-499 Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
by Beth L. Fossen & David A. Schweidel - 500-515 Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs
by Anthony Dukes & Yi Zhu - 516-538 Brand Positioning Based on Brand Image–Country Image Fit
by Kristina Klein & Franziska Völckner & Hernán A. Bruno & Henrik Sattler & Pascal Bruno
March 2019, Volume 38, Issue 2
- 193-225 A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
by Brett R. Gordon & Florian Zettelmeyer & Neha Bhargava & Dan Chapsky - 226-252 Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments
by Kanishka Misra & Eric M. Schwartz & Jacob Abernethy - 253-273 Effectiveness of Product Recommendations Under Time and Crowd Pressures
by Kohei Kawaguchi & Kosuke Uetake & Yasutora Watanabe - 274-295 Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
by Beth L. Fossen & David A. Schweidel - 296-316 Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
by O. Cem Ozturk & Pradeep K. Chintagunta & Sriram Venkataraman - 317-342 On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing
by Necati Ertekin & Jeffrey D. Shulman & Haipeng (Allan) Chen - 343-359 Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
by Marc Fischer
January 2019, Volume 38, Issue 1
- 1-20 Identifying Customer Needs from User-Generated Content
by Artem Timoshenko & John R. Hauser - 21-43 Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?
by Miremad Soleymanian & Charles B. Weinberg & Ting Zhu - 44-67 Cooperative Search Advertising
by Xinyu Cao & T. Tony Ke - 68-87 The Performance Measurement Trap
by Dmitri Kuksov & J. Miguel Villas-Boas - 88-106 Accounting for Discrepancies Between Online and Offline Product Evaluations
by Daria Dzyabura & Srikanth Jagabathula & Eitan Muller - 107-128 Learning by Doing and the Demand for Advanced Products
by Yufeng Huang - 129-149 Multimarket Value Creation and Competition
by Qiang Fu & Ganesh Iyer - 150-169 Freemium as an Optimal Strategy for Market Dominant Firms
by Zijun (June) Shi & Kaifu Zhang & Kannan Srinivasan - 170-190 Managing Consumer Deliberations in a Decentralized Distribution Channel
by Xi Li & Yanzhi Li & Mengze Shi
November 2018, Volume 37, Issue 6
- 855-882 Analyzing Bank Overdraft Fees with Big Data
by Xiao Liu & Alan Montgomery & Kannan Srinivasan - 883-911 Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
by Pradeep K. Chintagunta & Marco Shaojun Qin & Maria Ana Vitorino - 912-929 Marketing Self-Improvement Programs for Self-Signaling Consumers
by Richard Schaefer & Raghunath Singh Rao & Vijay Mahajan - 930-952 A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
by Jia Liu & Olivier Toubia - 953-969 Allowing Consumers to Bundle Themselves: The Profitability of Family Plans
by Preyas S. Desai & Devavrat Purohit & Bo Zhou - 970-986 Exclusive Placement in Online Advertising
by Amin Sayedi & Kinshuk Jerath & Marjan Baghaie - 987-1008 Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
by Asim Ansari & Yang Li & Jonathan Z. Zhang - 1009-1028 Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
by Yufeng Huang & Bart J. Bronnenberg - 1029-1049 An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail
by Nan Yang
September 2018, Volume 37, Issue 5
- 685-687 Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition
by John H. Roberts - 688-709 Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
by Judith A. Chevalier & Yaniv Dover & Dina MayzlinDina Mayzlin - 710-732 Online MAP Enforcement: Evidence from a Quasi-Experiment
by Ayelet Israeli - 733-752 Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
by Pedro M. Gardete & Yakov Bart - 753-770 Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway
by Federico Rossi & Pradeep K. Chintagunta - 771-792 Beyond the Last Touch: Attribution in Online Advertising
by Ron Berman - 793-811 Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
by Miguel Godinho de Matos & Pedro Ferreira & Rodrigo Belo - 812-837 An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
by Yang Li & Brett R. Gordon & Oded Netzer - 838-851 Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
by Elham Yazdani & Shyam Gopinath & Steve Carson
August 2018, Volume 37, Issue 4
- 507-529 Two Centuries of Innovations and Stock Market Bubbles
by Alina Sorescu & Sorin M. Sorescu & Will J. Armstrong & Bart Devoldere - 530-552 The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
by Raluca M. Ursu - 553-568 Real-Time Bidding in Online Display Advertising
by Amin Sayedi - 569-591 An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints
by Xiao Liu & Timothy Derdenger & Baohong Sun - 592-610 Pricing and Product Design for Vice Goods: A Strategic Analysis
by Sanjay Jain & Krista J. Li - 611-630 Inferring the Economics of Store Density from Closures: The Starbucks Case
by Ali Umut Guler - 631-648 Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
by Hernán A. Bruno & Javier Cebollada & Pradeep K. Chintagunta - 649-667 Optimal Design of Return Policies
by Thanh Tran & Haresh Gurnani & Ramarao Desiraju - 668-681 Explaining Bundle-Framing Effects with Signaling Theory
by Jihwan Moon & Steven M. Shugan
May 2018, Volume 37, Issue 3
- 333-355 A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
by Yanwen Wang & Michael Lewis & David A. Schweidel - 356-381 Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings
by Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez - 382-402 A Model of Two-Sided Costly Communication for Building New Product Category Demand
by Michelle Y. Lu & Jiwoong Shin - 403-424 On the Use of Overt Anti-Counterfeiting Technologies
by Yuetao Gao - 425-444 Learning from Online Social Ties
by Yuchi Zhang & David Godes - 445-468 Consumer Choice and Market Outcomes Under Ambiguity in Product Quality
by Onesun Steve Yoo & Rakesh Sarin - 469-483 Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
by Bing Jing - 484-504 The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets
by Neil Thomas Bendle & Moeen Naseer Butt
March 2018, Volume 37, Issue 2
- 177-199 Advertising to Early Trend Propagators: Evidence from Twitter
by Anja Lambrecht & Catherine Tucker & Caroline Wiertz - 200-215 Competition and Crowd-Out for Brand Keywords in Sponsored Search
by Andrey Simonov & Chris Nosko & Justin M. Rao - 216-235 Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
by Ryan Dew & Asim Ansari - 236-258 Personalization in Email Marketing: The Role of Noninformative Advertising Content
by Navdeep S. Sahni & S. Christian Wheeler & Pradeep Chintagunta - 259-278 The Evolution of Influence Through Endogenous Link Formation
by Tuan Q. Phan & David Godes - 279-293 A Dynamic Model of Repositioning
by J. Miguel Villas-Boas - 294-309 What Are We Really Good At? Product Strategy with Uncertain Capabilities
by Jeanine Miklós-Thal & Michael Raith & Matthew Selove - 310-326 Behavior-Based Pricing in Marketing Channels
by Krista J. Li
January 2018, Volume 37, Issue 1
- 1-4 Editorial—Introducing A New Section— Marketing Science: Frontiers
by K. Sudhir - 5-21 Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
by Hannes Datta & George Knox & Bart J. Bronnenberg - 22-53 Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession
by Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi - 54-77 Some Customers Would Rather Leave Without Saying Goodbye
by Eva Ascarza & Oded Netzer & Bruce G. S. Hardie - 78-96 Super Bowl Ads
by Wesley R. Hartmann & Daniel Klapper - 97-122 Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry
by Adithya Pattabhiramaiah & S. Sriram & Shrihari Sridhar - 123-137 Informal Lending in Emerging Markets
by Weining Bao & Jian Ni & Shubhranshu Singh - 138-152 Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop
by Sridhar Moorthy & Yongmin Chen & Shervin Shahrokhi Tehrani - 153-171 A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
by Matthew J. Schneider & Sharan Jagpal & Sachin Gupta & Shaobo Li & Yan Yu
November 2017, Volume 36, Issue 6
- 813-814 Congratulations to Richard Thaler for Winning the Nobel Prize in Economics
by K. Sudhir - 815-837 Mobile Money in Tanzania
by Nicholas Economides & Przemyslaw Jeziorski - 838-861 Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
by Stephan Seiler & Song Yao & Wenbo Wang - 862-878 Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
by Seshadri Tirunillai & Gerard J. Tellis - 879-907 Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
by Matthew Chesnes & Weijia (Daisy) Dai & Ginger Zhe Jin - 908-930 Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
by Pavel Kireyev & Vineet Kumar & Elie Ofek - 931-943 Pharmaceutical Product Recalls: Category Effects and Competitor Response
by Ram Bala & Pradeep Bhardwaj & Pradeep K. Chintagunta - 944-975 Competitive Price Targeting with Smartphone Coupons
by Jean-Pierre Dubé & Zheng Fang & Nathan Fong & Xueming Luo - 976-998 Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
by Shijie Lu & Sha Yang - 999-1014 Pricing with Prescheduled Sales
by Maxim Sinitsyn
September 2017, Volume 36, Issue 5
- 645-665 Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
by Davide Proserpio & Georgios Zervas - 666-682 Competitive Mobile Geo Targeting
by Yuxin Chen & Xinxin Li & Monic Sun - 683-698 Prominent Attributes Under Limited Attention
by Yi Zhu & Anthony Dukes - 699-725 Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
by Harikesh S. Nair & Sanjog Misra & William J. Hornbuckle IV & Ranjan Mishra & Anand Acharya - 726-746 The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
by Dinesh Puranam & Vishal Narayan & Vrinda Kadiyali - 747-761 Product Quality in a Distribution Channel with Inventory Risk
by Kinshuk Jerath & Sang-Hyun Kim & Robert Swinney - 762-779 Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
by Chenxi Li & Xueming Luo & Cheng Zhang - 780-791 Pay-as-You-Wish Pricing
by Yuxin Chen & Oded Koenigsberg & Z. John Zhang - 792-809 Marketing Budget Allocation Across Countries: The Role of International Business Cycles
by Yuri Peers & Harald J. van Heerde & Marnik G. Dekimpe
July 2017, Volume 36, Issue 4
- 471-499 Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
by Ron N. Borkovsky & Avi Goldfarb & Avery M. Haviv & Sridhar Moorthy - 500-522 Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
by Eric M. Schwartz & Eric T. Bradlow & Peter S. Fader - 523-541 Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
by Donald Ngwe - 542-564 Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
by Babur De los Santos & Sergei Koulayev - 565-589 Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
by Stephan Seiler & Fabio Pinna - 590-609 First-Mover Advantage Through Distribution: A Decomposition Approach
by Mitsukuni Nishida - 610-625 Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
by Song Lin - 626-641 The Effect of Retail Distribution on Sales of Alcoholic Beverages
by Richard Friberg & Mark Sanctuary
May 2017, Volume 36, Issue 3
- 327-328 Editorial—Acknowledging 2016 Marketing Science Contributions
by K. Sudhir - 329-337 Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
by Yacheng Sun & Xiaojing Dong & Shelby McIntyre - 338-360 A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
by Nitin Mehta & Jian Ni & Kannan Srinivasan & Baohong Sun - 361-381 Competition in Corruptible Markets
by Shubhranshu Singh - 382-401 Promotion Spillovers: Drug Detailing in Combination Therapy
by Hongju Liu & Qiang Liu & Pradeep K. Chintagunta - 402-425 In-Store Advertising by Competitors
by Dmitri Kuksov & Ashutosh Prasad & Mohammad Zia - 426-435 Behavioral Price Discrimination in the Presence of Switching Costs
by Koray Cosguner & Tat Y. Chan & P. B. (Seethu) Seetharaman - 436-452 Dyadic Compromise Effect
by Lin Boldt & Neeraj Arora - 453-467 Robust Dynamic Estimation
by Olivier Rubel & Prasad A. Naik
March 2017, Volume 36, Issue 2
- 140-156 Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
by Jean-Pierre Dubé & Xueming Luo & Zheng Fang - 187-194 Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing
by Minah H. Jung & Leif D. Nelson & Uri Gneezy & Ayelet Gneezy - 195-213 A Cross-Cohort Changepoint Model for Customer-Base Analysis
by Arun Gopalakrishnan & Eric T. Bradlow & Peter S. Fader - 214-231 Is Advance Selling Desirable with Competition?
by Gérard P. P. Cachon & Pnina Feldman - 232-253 Can Retail Sales Volatility be Curbed Through Marketing Actions?
by Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim - 254-271 The Effects of Product Line Breadth: Evidence from the Automotive Industry
by Antonio Moreno & Christian Terwiesch - 274-289 Entry of Copycats of Luxury Brands
by Sarah Yini Gao & Wei Shi Lim & Christopher S. Tang - 290-300 “Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial
by Coby Morvinski & On Amir & Eitan Muller - 301-319 Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance
by Weining Bao & Jian Ni
January 2017, Volume 36, Issue 1
- 1-20 Idea Generation, Creativity, and Prototypicality
by Olivier Toubia & Oded Netzer - 21-42 Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
by Elisabeth Honka & Pradeep Chintagunta - 43-53 When Less Is More: Data and Power in Advertising Experiments
by Garrett A. Johnson & Randall A. Lewis & David H. Reiley - 54-69 Benefit-Based Conjoint Analysis
by Dong Soo Kim & Roger A. Bailey & Nino Hardt & Greg M. Allenby - 70-88 Cartel Formation Through Strategic Information Leakage in a Distribution Channel
by Noam Shamir - 89-104 Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
by Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao - 105-123 Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
by Beth L. Fossen & David A. Schweidel