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Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Author

Listed:
  • Preyas S. Desai

    (Fuqua School of Business, Duke University, Durham, North Carolina 27708)

  • David Bell

    (The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Gary Lilien

    (Pennsylvania State University, University Park, Pennsylvania 16802)

  • David Soberman

    (Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada)

Abstract

No abstract available.

Suggested Citation

  • Preyas S. Desai & David Bell & Gary Lilien & David Soberman, 2012. "Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World," Marketing Science, INFORMS, vol. 31(1), pages 1-3, January.
    • Handle: RePEc:inm:ormksc:v:31:y:2012:i:1:p:1-3
    DOI: 10.1287/mksc.1110.0697
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    References listed on IDEAS

    as
    1. Eric T. Bradlow, 2008. "Editorial—Enticing and Publishing the Home Run Paper," Marketing Science, INFORMS, vol. 27(1), pages 4-6, 01-02.
    2. Lewis G. Pringle & R. Dale Wilson & Edward I. Brody, 1982. "News: A Decision-Oriented Model for New Product Analysis and Forecasting," Marketing Science, INFORMS, vol. 1(1), pages 1-29.
    3. John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
    4. John D. C. Little, 2004. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 50(12_supple), pages 1841-1853, December.
    5. Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
    6. Leonard M. Lodish, 2001. "Building Marketing Models that Make Money," Interfaces, INFORMS, vol. 31(3_supplem), pages 45-55, June.
    7. Steven M. Shugan, 2006. "Editorial: Save Research—Abandon the Case Method of Teaching," Marketing Science, INFORMS, vol. 25(2), pages 109-115, 03-04.
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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Jérémie Gallien & Stephen C. Graves & Alan Scheller-Wolf, 2016. "OM Forum—Practice-Based Research in Operations Management: What It Is, Why Do It, Related Challenges, and How to Overcome Them," Manufacturing & Service Operations Management, INFORMS, vol. 18(1), pages 5-14, February.
    3. Manjit S. Yadav, 2020. "Reimagining marketing doctoral programs," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 56-64, June.
    4. Shelby D. Hunt & Sreedhar Madhavaram & Hunter N. Hatfield, 2022. "The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 139-156, December.

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