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State-Dependence Effects in Surveys

Author

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  • Martijn G. de Jong

    (Erasmus School of Economics, Erasmus University, 3000 DR Rotterdam, The Netherlands)

  • Donald R. Lehmann

    (Columbia Business School, Columbia University, New York, New York 10027)

  • Oded Netzer

    (Columbia Business School, Columbia University, New York, New York 10027)

Abstract

In recent years academic research has focused on understanding and modeling the survey response process. This paper examines an understudied systematic response tendency in surveys: the extent to which observed responses are subject to state dependence, i.e., response carryover from one item to another independent of specific item content. We develop a statistical model that simultaneously accounts for state dependence, item content, and scale usage heterogeneity. The paper explores how state dependence varies by response category, item characteristics, item sequence, respondent characteristics, and whether it becomes stronger as the survey progresses. Two empirical applications provide evidence of substantial and significant state dependence. We find that the degree of state dependence depends on item characteristics and item sequence, and it varies across individuals and countries. The article demonstrates that ignoring state dependence may affect reliability and predictive validity, and it provides recommendations for survey researchers.

Suggested Citation

  • Martijn G. de Jong & Donald R. Lehmann & Oded Netzer, 2012. "State-Dependence Effects in Surveys," Marketing Science, INFORMS, vol. 31(5), pages 838-854, September.
    • Handle: RePEc:inm:ormksc:v:31:y:2012:i:5:p:838-854
    DOI: 10.1287/mksc.1120.0722
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