Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
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DOI: 10.1287/mksc.1120.0743
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- Cutrona, S.L. & Woolhandler, S. & Lasser, K.E. & Bor, D.H. & McCormick, D. & Himmelstein, D.U., 2008. "Characteristics of recipients of free prescription drug samples: A nationally representative analysis," American Journal of Public Health, American Public Health Association, vol. 98(2), pages 284-289.
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Cited by:
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- Ram Bala & Sumit Kunnumkal & Milind G. Sohoni, 2016. "Evergreening and operational risk under price competition," Naval Research Logistics (NRL), John Wiley & Sons, vol. 63(1), pages 71-89, February.
- Sadat Reza & Hillbun Ho & Rich Ling & Hongyan Shi, 2021. "Experience Effect in the Impact of Free Trial Promotions," Management Science, INFORMS, vol. 67(3), pages 1648-1669, March.
- Ram Bala & Pradeep Bhardwaj & Pradeep K. Chintagunta, 2017. "Pharmaceutical Product Recalls: Category Effects and Competitor Response," Marketing Science, INFORMS, vol. 36(6), pages 931-943, November.
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Keywords
pharmaceutical marketing; sampling; detailing; patient payment ability;All these keywords.
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