Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees
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DOI: 10.1007/s11747-017-0522-0
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- Tan, Wee-Kheng & Chen, Bo-Hsiang, 2021. "Enhancing subscription-based ecommerce services through gambled price discounts," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
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- Mathur, Pragya & Sarin Jain, Shalini, 2020. "Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 357-367.
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Keywords
Low-price guarantees; Signal default; Surprise; Delight; Opportunistic signaling;All these keywords.
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