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Executing on a customer engagement strategy

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  • Rajkumar Venkatesan

    (University of Virginia)

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  • Rajkumar Venkatesan, 2017. "Executing on a customer engagement strategy," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 289-293, May.
    • Handle: RePEc:spr:joamsc:v:45:y:2017:i:3:d:10.1007_s11747-016-0513-6
    DOI: 10.1007/s11747-016-0513-6
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    References listed on IDEAS

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    1. Christian Homburg & Danijel Jozić & Christina Kuehnl, 2017. "Customer experience management: toward implementing an evolving marketing concept," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 377-401, May.
    2. Sonal S. Pandya & Rajkumar Venkatesan, 2016. "French Roast: Consumer Response to International Con flict--Evidence from Supermarket Scanner Data," The Review of Economics and Statistics, MIT Press, vol. 98(1), pages 42-56, March.
    3. Anita Pansari & V. Kumar, 2017. "Customer engagement: the construct, antecedents, and consequences," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 294-311, May.
    4. Bulent Menguc & Seigyoung Auh & Volkan Yeniaras & Constantine S. Katsikeas, 2017. "The role of climate: implications for service employee engagement and customer service performance," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 428-451, May.
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